...allowed only to pay for the imports. its share of world trade has risen three times and its expected that will get tripled by 2020. But since the last 20 years china has witnessed a drastic change in its trade policies and patterns and china has expanded itself tremendously. many foreign trade corporations and some retain rights on some of the products. Licenses and quotas in agriculture and food products, machinery and electronics. China has recently become a trading nation and its tremendous potential has attracted developed and newly emerging economies which became evident when china joined WTO in 2000. China’s trade strategy has changed over the years, from primary to manufacturing in 1980’s and 90’s was the decade of mechanical and electronic products. This is the century of high tech IT products rapidly grabbing the market and which are highly in demand , also along with state enterprise private enterprise also engaging in foreign trade. From 80’s to 21st century china’s processing trade has flourished and in this process foreign enterprises have played a major role. Talking about the 1990s –china’s import grew ten times of what it was before , in spite of too many legal restrictions, china had the potential to attract many investors from various regions including US and EU. This is backed up by recent figures announced by General Administration of Customs...
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...physiological deficiency that activates a push that is aimed at a goal incentive The aim of this essay is to show that how motivation can be an important factor for better performance of employees in a sector (Steininger, 1994). In the first article, the author analyzes the nature of motivational research and the approach adopted by motivational researchers in order to figure out what motivates the employees of a given organization to perform their best. He calls marketers as instrumentalists who in fact only research about motivating others so as to attain their own means. The second article reemphasizes and analyzes some necessary components of employee motivation, so that managers, like those who are inexperienced can increase their knowledge and understanding of employee motivation. (Hersey, 1996) First Article Analysis and Evaluation In this article the author analyzes the nature of motivational research and the approach adopted by motivational researchers in order to figure out what motivates the employees of a given organization to perform their best or even what motivates customers to buy the products that marketers intend to sell. (Blanchard, 1996) The author, through this article analyzes motivational research and says that the approach towards motivational research can be considered unscientific if the traditional definition of science is taken into consideration, which is to describe and record details of things as it is without any intention of changing them. Theoretically...
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...manger to see the current market status, business position, and the opportunities of growing products and business. There are six factors that are grouped in the PESTEL model, the first factors is political factor which is considers about the terms and change and activities of the government. For example, government has increased the tax rate, thus the manger will make adjustment by increase current price of the year due to maintain current amount of profit. The second factor is the economic factor which looks into the current economy situation, such as inflation or recession and the exchange and interest rate. Manager will invest in more machinery or other investments when the interest rate is low. The third factor is the sociological factor which looks into the current needs and culture of the social. For instant, the demand of skinny jeans among the youngsters have increased, Levi’s will design and produce this kind of jeans. The next factor is the technological factor which deals with the affect changes or growth of technology of Levi’s. This factor should be consider seriously by Levi’s, because the new development of technological can reduce the manufacturing cost and create better quality products. The other factor is the environmental factor, which is about the current climate and the environmental change in the world. Levi’s can produce some environment friendly products. The last factor will be the legal factor which looks into the rules and regulation which can...
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...than a goal of “do your best”; and (3) behavioral intentions regulate choice behavior.”( Locke, Shaw, Searl & Latham,1981) When people are given the appropriate goals and corresponding feedback, they will be more motivated. The Goal-setting theory hinges on five Principles. The goals must contain the following qualities in order to motivate; clarity, challenge, commitment, feedback, and task complexity. The first quality, clarity or specificity, “refers to how clearly a goal informs the performer precisely what he is to do.”( O'Neil, & Drillings, n.d.). Locke’s studies found that test subjects performed better when given a concise goal rather than a vague “do-your-best” goal. In order to posses this quality, a goal should have a specific time frame for completion. The second quality, challenge or difficulty, refers to the fact that the goal must be a significant enough endeavor in order to motivate. Easy goals do not motivate, but goal with a level of difficulty” energize behavior, which is to say that they increase the performer’s effort and persistence.” The challenge provides the impetus, while the clarity quality provides a clear guide of what to do. The goal can’t be unattainable, though, as failure to achieve a goal may be more de-motivating than a goal that is too easy. It has to be challenging enough to enervate, but realistic enough to be achieved. Commitment is the third quality of a proper goal. “Commitment is a force that binds an individual to a course of action...
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...in the cookware market. How is cookware bought and sold? What are the implications for Culinarian’s marketing strategy? The data says that majority of the consumers were passionate cooks and they preferred quality as the most important attribute. The consumers in the cookware market comprised of a majority of middle aged people, and majority were women. When it comes to buying, a large chunk (55%) of customers bought it for gifting. This means it was not bought as a usual buying for their homes. They found cookery utensils to be gift items on occasions like wedding, Christmas, etc. Hence, there is a reasonable increase in sales in the month of May-June as well as December. Hence, the cookery items were also believed to be seasonal items. If they were to buy it for their homes, customers bought those which matched the interiors of their homes. So they preferred aesthetics of the cookwares. Whenever the discounts were given, a significant increase in sales was observed. Half of the people bought only those brands which they knew about. So this left a lot to do for promotions and advertising team of all companies. This is due to the fact that the customers preferred quality, features and price of cookware the most among the other factors. Culinarian focused more on channel promotions and hence did not spend much on the mainstream advertising as in TVs and other mainstream media. They promoted their premium products mostly through the Magazines which targeted higher class people...
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...Product background Lumix is Panasonic's brand of digital cameras, ranging from pocket point and shot shoot models to digital SLRs and the new compact system camera. Panasonic Corporation is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technique. First products of Lumix series was released in 2001. They are equipped with Leica lenses. Leica lenses designed by Leica's German optical engineers and are assembled in Japan. Most Lumix cameras use different releases of the Panasonic Venus Engine for digital image processing. Panasonic cameras produce the same RAW image, but will process white balance, noise reduction and differently for JPEG output. Lumix cameras are less expensive than their Leica counterparts due to the companies' marketing strategies. Panasonic Lumix DMC-GF2 is the sixth camera in Panasonic's Lumix G-series, 12Mega pixel which with also using the Micro Four Thirds System standard it co-developed with their competitor Olympus. It describe as the smallest interchangeable lens system camera in the market. Its design smaller in every dimension and making it very nearly as competitive Sony NEX-5. The main GF2 innovation is the inclusion of a touch sensitive rear LCD screen which can be used to control mode, focus and operation of the camera. The Panasonic DMC-GF2 uses the touch screen...
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...There is no place quite like Best Buy, a large retail store that offers everything from laptops to kitchen appliances. The Best Buy name has been around since early 1980’s. When Best Buy was originally created, they were a very desirable company. They offered many products that could not be purchased at other retailers and their customer service was like no other due to their sale associates product knowledge and eager attitudes. They haven’t pulled far from these motives, but the competitive market has shifted. Evolving The only thing that might create a problem is Best Buy ability to stain a competitive advantage. Best Buy must distinguish itself from their competition by giving their customers exactly what they need and want. Even though...
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...THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that this research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” is out of my own effort and it has never been submitted to any institution for any award. Sign …………………….. Date……………………………. Sebyala Bosco 10/U/141910/BSE/PE APPROVAL This is to certify that the research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” by Sebyala Bosco registration number 10/U/141910/BSE/PE has been done under my supervision. The research report is ready for submission to School of Management and Entrepreneurship with my approval as University supervisor. Sign: ……………………………… Date:……………………….. Ms. Nakatete Phionah (Supervisor) DEDICATION I dedicate this report to my beloved father Dr. Bukenya John Vicent, my beloved mother Ms. Namuli Josephine, Mr. Lubega Fred and Haji Kazibwe, Prof. Kawuma, Hajjati Sarah...
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...a) The concept of needs wants and demands. b) The factors influencing the consumption behavior 2. Body a) Maslow’s Hierarchy of needs b) The difference between the demands and wants 3. Conclusion a) Marketing reflects the needs and wants of customer b) Marketing shapes the needs and wants of customer c) My point of view about the marketing position A Penny Saved Is A Penny Earned. Different people have different preferences, opinions and tastes. Everyone is unique by its nature and characteristics. And to understand all these diversity marketing industry should put a lot of efforts. In order to satisfy their demands needs and wants they should face them directly. They have to make appropriate and even unusual approach to catch the attention of audience. First of all let’s look to the concept of needs, wants and demands. What are they?? And why marketers do worry about them a lot?? As we already mentioned needs, wants and demands are basic factors of marketing principles. Even though they are three simple words, they hold complex meaning behind them along with a huge differentiation factor. Generally a product can be defined on the basis of whether it satisfies a customer need, wants or demands. About each of them we will discuss further in detail. Needs Human needs are the basic requirements and it includes food clothing and shelter. These are needs without which people cannot survive. As time passes and more people change and their...
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...the Future Heloise V. Posey Professor Jane Osburn Marketing Date: April 28, 2012 Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. If this was still the seventeenth century London their high society’s elite would still be gathering in luxurious and secluded surroundings to relax and sip hot chocolate. Good consumer buying is making a decision or choice to indulge in customer satisfaction and evaluation of goods or services based on whether the goods or services can meet their needs and expectations. Failure to do so will almost always result in consumer dissatisfaction with the goods or services. If your consumer is not happy they will pass the word on to their friends and family. Word of mouth is the ultimate in consumer buying decisions. What sort of impact you get or your remembrance of the first impression can be a powerful tool in getting patrons to patronize you establishment. The name Ethel's seem to imply strength, warmth, home, maturity and trust. The type of consumers that will buy at Ethel’s Chocolate Lounges will be the consumers that upon entrance will feel that atmosphere that Ethel’s exhibit. They will want to use the place and be able to meet and greet family and friends for a cup of coffee, tea cocoa and along with enjoying warm atmosphere with chocolate truffles or some of the other delights that Ethel’s sell. As stated in the case study centuries ago some people were unable to purchase famous...
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...how the product will be fit within this market. Without this knowledge entering a market can lead to expensive mistakes. One should consider carefully the customers who will buy the product, the competition and the overal market situation (political, economic, social, technological, legal and environmental factors). Also such practical issues as route to market, logistics, regulation and local suppliers in the chosen market should be investigated. Concerinng the customers one should try to find out as much as it is possible about both existing and potential customers. If a company deals with business customers it is useful to know how big their businesses are, what sectors they're in, and who would make the decision to buy the product or service. If the business deals with individual customers, it may be useful to know such things as their gender, age, occupation, income, lifestyle, or attitudes. For the existing customers it is useful to find out: • what they think about the products or services • why they need the product or service - this may be different from what the exporter believes • why they buy from thre exporter and not his competitors • what they think of offered prices • what they expect from the expoerter, eg reliable delivery • how they rate the customer service • how they think the exporter could develop or refine his products or services For the potential customers, it is necessary to find out: • who the potential customers are and what groups...
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...Philip Kotler and Gary Armstrong Chapter 1 Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction What is Marketing? What is Marketing? • Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. • More simply: Marketing is the delivery of customer satisfaction at a profit. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World Core Marketing Concepts Core Marketing Concepts Needs, wants, and demands Products and Services Core Core Marketing Marketing Concepts Concepts Markets Value, satisfaction, and quality Exchange, transactions, and relationships What Motivates a Consumer What Motivates a Consumer to Take Action? to Take Action? • Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e. I am thirsty • Wants - form that a human need takes as shaped by culture and individual personality. i.e. I want a Coca-Cola. • Demands - human wants backed by buying power. i.e. I have money to buy a Coca-Cola. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World What Will Satisfy Consumer’s What Will Satisfy Consumer’s Needs and Wants? Needs and Wants? • Products - anything that can be offered to a market for attention, acquisition, use or consumption and that...
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...indulges consumers the most is their involvement. The more a consumer uses their time and effort to search and evaluate a company’s product the more they will buy or use their product and services. Another type of consumer buying decision is the routine response behavior from a consumer. Mostly low cost goods and services are a result from routine response behavior because consumers spend less time on searches and decisions before making a purchase. One other consumer buying decision is an extensive decision making process. This process is the most complex because it’s used when consumers buy unfamiliar, expensive products, or infrequently bought items. The consumer wants to make the right decision so they want to know as much as they can about the product or service. The buying decisions used most by consumers at Ethel’s Chocolate Lounge would be their involvement and the routine response behavior. If a consumer really likes the product they will come back for more. Ethel’s chocolate isn’t an unfamiliar product that consumers don’t know about and it isn’t expensive to most customers. Discuss the factors that influence a consumer to spend money and time at Ethel’s. One factor that will influence consumers to spend their time and money at Ethel’s would be purchases and advertisements. Purchases will give the consumer the best evaluation of a product because the...
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...great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have something written on each side. On the front of the card it has a compliment and tells them they should talk to Apple. On the back side it says how they have good customer service ideals and how if they are unhappy with their job they should contact Apple. Apple has also come out with a “store within a store” idea. They have set up shop inside Best Buy and have consultants to go to the stores and train employees about their brands and all others. Now, is their new black card strategy ethical or unethical? Should Apple offer a different training method for its employees recruited through their new black card strategy? Is there a difference in an employee’s motivation at Best Buy selling a Mac than an employee at Apple selling a Mac? Black Card: Ethical or Unethical When it comes to certain situations or practices being ethical or unethical, there are many different views and definitions. Ethics are complicated...
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...After water, it is the most widely consumed drink in the world. As evident by its name the blend consists of well-made premium quality Tibetan BP1s (granules). Each component of Tibet blend is carefully selected to provide a lovely looking leaf appearance that is neat, black, grainy and fairly even. Tibet blend is an excellent combination of lively taste and distinct, which produces satisfying cup of tea for the consumers who like aromatic/flavor tea. The most important feature of this brand is that the characteristics of a brewed cup remain intact even after a long time. Simply, Tibet is a new brand that provides a great value product. Marketing Stimulus: The marketing stimuli are consist of four groups of variable are Known as Four P’s (Product, Price, Place, and Promotion). * Product: Product line of TIBET tea is not lengthy like other products because it’s a new brand in market so it contain only two type of tea, brown tea and green tea. We also have two flavours of brown tea, lemon and elaichi. TIBET tea has medical advantage that you will feel healthy, fresh and active this...
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