...the human species. II. The Big Idea 1. What is the big idea? A public program that would educate and help support NASA obtaining a bigger budget. 2. Who and where can they reach out to? List or people and where they could be found that would participate in this program. (Everybody) 3. Why would a program like this be so important? III. Economic Problem Solver 1. How can NASA solve our Economic Problem? A trickledown effect that we could be happy about. 2. NASA receiving a high budget could solve our money issues, education issues and job issues. IV. What has NASA done for us? 1. Commercial Products and New Science. List the day to day items that NASA has brought, as well as some of the bigger products and solutions. 2. Safer roads, refrigerator water filters, LASIK, scratch resistant lenses, the need to miniaturize everything. V. Space Travel 1. Public Space Travel a real possibility. NASA does not have enough funds in order to provide anything like this. Most of the technology for Public Space travel has been brought on by private companies. 2. Private Companies expanded to provide because NASA isn’t. Private companies could soon be our new NASA. 3. NASA has no budget to obtain this reachable goal. It has been estimated that possibly reach Mars in late 2030s, many believe with a bigger budget, NASA could reach Mars with a manned shuttle much earlier than 2030s. VI. NASA Budget 1. Through the years. Statics showing what NASA received financial through the years...
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...different innovations that were introduced to mainstream Canada from the start of his career in the 1920s as an engineer until the time of his death in 1960. Where he proved himself worthy was on the public stage during all the wars Canada was involved with during his lifetime. In WW1 he helped innovate the grain industry by helping to introduce grain elevators in the prairies which was essential to the home front war efforts. In WWII he was responsible for overseeing all industry production of equipment and munitions which was an essential role in the federal government at that time and it was a very demanding position with a lot of responsibility. After the ally victory of the two World Wars he then contributed again to the war efforts of the Cold War. He played a contributing factor to developing Canada’s nuclear industry in case of an upcoming attack as the Minister of Defense Production. On top of his war efforts he was also responsible for the establishment of a number of crown corporations such as the Canadian Broadcasting Corporation (CBC), Trans-Canada Airlines and the oil pipeline which extends from Alberta to central Canada. It was not necessarily just Howe’s war efforts which qualify him for a lasting place in Canadian history but rather his ability to fuse both government and business which benefit all stakeholders involved. His capability to facilitate very complex and accurate deals that satisfy the desires of all parties involved was what made Howe so influential...
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...different innovations that were introduced to mainstream Canada from the start of his career in the 1920s as an engineer until the time of his death in 1960. Where he proved himself worthy was on the public stage during all the wars Canada was involved with during his lifetime. In WW1 he helped innovate the grain industry by helping to introduce grain elevators in the prairies which was essential to the home front war efforts. In WWII he was responsible for overseeing all industry production of equipment and munitions which was an essential role in the federal government at that time and it was a very demanding position with a lot of responsibility. After the ally victory of the two World Wars he then contributed again to the war efforts of the Cold War. He played a contributing factor to developing Canada’s nuclear industry in case of an upcoming attack as the Minister of Defense Production. On top of his war efforts he was also responsible for the establishment of a number of crown corporations such as the Canadian Broadcasting Corporation (CBC), Trans-Canada Airlines and the oil pipeline which extends from Alberta to central Canada. It was not necessarily just Howe’s war efforts which qualify him for a lasting place in Canadian history but rather his ability to fuse both government and business which benefit all stakeholders involved. His capability to facilitate very complex and accurate deals that satisfy the desires of all parties involved was what made Howe so influential...
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...of an MNE attempts to overcome the obstructions to trade in foreign countries. The strategies relating to the functional areas, such as production, marketing, finance and price policies, are adopted by the MNEs in such a manner that an amicable relationship between home and host nations is created. Foreign direct investment can be distinguished from the other forms of international business, such as exporting, licencing, joint ventures and management contracts. Basically, it reacts to the restrictions in foreign trade, licensing, etc., and its growth at the global level has taken place Mainly due to the imperfections in the world markets and protective trade policies pursued by different countries for the sake of protecting their economies. The ways in which the MNEs have provided challenges to the imperfections and restraints in the world markets from an...
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...founded the company in San Francisco in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would completely change the market model and replace traditional enterprise software technology. Later on, this concept delivered immediate benefits to companies of all sizes at reduced risks and costs. Benioff is now regarded as one of the pioneers of cloud computing and has been driving businesses to transform into customer companies by covering social and mobile cloud technologies to connect with customers, partners, employees and even products in new ways. In this case study, we will approach the success of Salesforce.com by using the “6 Paths Framework” (6 innovation strategies). The 6 Paths Framework 1. Industry (looks across alternative industries) Benioff is credited with pioneering the concept of delivering sales, marketing, and customer applications, through a simple web site when the competitors of the company were offering the same solutions through client software on user desktops and traditional enterprise technology. Competitors like Oracle, Microsoft, etc., that dominated the enterprise software market, had provided almost all the large companies in the world with their products and services. Salesforce.com innovated a new way of offering by providing a web based solution with a 30 day initial free trial before buying and also focused on the small and medium businesses and mid-markets that generated billions of dollars in revenues...
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...STRATEGIC MARKETING TRENCO STUDY CASE 10.18.11 ISM MBA PROGRAM 1 Laure MULLER BS5 2D Introduction The operating conditions of a tire are more severe in Africa than in the rest of the world, said Alfredo Nembo, sales manager of Pirelli to the African continent. Weather, road conditions, intensive use of vehicles: tires that travel 100,000 km in Europe do not exceed 35 000 km in Africa. But Pirelli has solid experience in areas comparable to those of Africa: South America, Turkey. Our truck tires, for example, are enhanced compared to that Pirelli sells in Europe to better respond to high temperatures and loads. ".The African market and in our subject the Egyptian market is different from what we know in western countries. The marketing approach is different and strategies are not the same. That’s why ...
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...History of Toyota 3 Introduction: 4 Toyota’s internationalisation strategy, internal /external triggers and an analysis and evaluation of those strategies and methods 5 The extent to which Toyota’s national environment contributed to its success as a multinational organisation using Michael Porter’s National Diamond Framework (1990) 7 Toyota and life cycle models: 8 Verification and Validation: Strategy 10 Conclusion 13 History of Toyota Toyota one of the largest car manufacturer’s in the world was bombarded with a series of issues in the last decade with multiple lawsuits causing the company millions of dollars in losses. An organization which was founded by Kiichiro Toyoda in 1933 started off producing passenger cars and then in 1937 focused solely on truck production for the Imperial Japanese army. In the early 1950’s Toyota was on the verge of bankruptcy when it pulled through by obtaining an order of more than 5,000 vehicles from the U.S. military for its war efforts in Korea. This then was the beginning and the opening for Toyota into the U.S. Market. In 1957 Toyota established its first sales, marketing and distribution subsidiary in the U.S., called Toyota Motors Sales Inc (TMS). In 1982 Toyota Motor Corporation formed a joined venture with General Motors, called NUMMI (New United Motor Manufacturing, Inc.) and began its operations in Fremont, California. Toyota’s business grew significantly over the years in the U.S. from site offices from California to...
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...Marketing Strategies & Value Innovation Report Submitted To: Sir Ejaz Wasay Submitted By: Shazre Bukhari Abdul Basit Shamim Saba Ishtiaq Acknowledgement First and foremost we'd like to thank Almighty Allah who gave us the strength and knowledge to complete this report. We would also like to thank our course instructor Mr. Ejaz Wasay for assigning an interesting project which has enhanced our research skills and for imparting knowledge by conducting every class in an interesting way. We are grateful to be provided with his support and for his valuable guidance. Contents History: 4 MILESTONES ACHIEVED BY TCS 4 SWOT Analysis 7 Products & Services: 8 TYPES OF BUSINESSES AT TCS: 12 Innovation Readiness Survey: 13 Idea Generation & Experimentation: 15 Move towards Innovation at TCS: 15 Business model innovations: 17 Types of innovation in the company 22 CONCLUSION: 26 History: TCS is the largest courier company operating in different parts of the country as well as outside country. It came into being in 1983 as a domestic courier company with only 12 stations. The journey of TCS has been recorded in Harvard Business School in a form of a case study. The company was formed by Mr, Khalid Awan along with his brother and developed an entire industry. It has withstood the trials and tribulations of cohabiting with the State sector and took every single step to find one of the best negotiating solution win-win solutions in the...
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...When we were assigned this assignment, I wanted to pick four leaders who I wanted to learn from. I wanted to study how they became successful leaders. I wanted to enhance my abilities from what I learned from the following four leaders. The four leaders I choose: Pope Francis, Jeff Bezos, Alexander the Great and Abraham Lincoln. I choose these four because of the style of leadership I feel they are the best in: leading by an example, being a risk taker, using strategy, and never giving up (determination). Pope Francis is very effective by setting an example. He is humble. He wants to be a Pope who for the people. He is not someone who wants fluent his position which makes him a popular Pope. He would rather drive in a FIAT 500 then a limo. (What did the leader do well ) "Francis hates any members of the clergy who sit in offices and push paper," Krames says. As a bishop in Buenos Aires, Jorge Mario Bergoglio (as he was then), would dress as a plain priest and go out at night to talk with people. "When he became pope he told one of his archbishops, 'I can't do that anymore, so you're going to do it for me.' He doesn't want a pristine church, he wants a church that's going out in the streets to find people and help them." Likewise, Francis famously chose not to move into the papal apartments but to remain in a guest suite at the Vatican, "to live in community with others," according to a Vatican representative. “[1] “The reformist Pope immediately set his sights on the...
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...Fordism and Taylorism are responsible for the early success and recent decline of the U.S. motor vehicle industry Ronald Jean Degan International School of Management Paris 2011 Working paper nº 81/2011 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 81/2011 Setembro 2011 Com o apoio 2 Fordism and Taylorism are responsible for the early success and recent decline of the U.S. motor vehicle industry Ronald Jean Degen Ph.D. Candidate at the International School of Management Paris Vice Chairman of Masisa Chile Address: E-mail: rjdegen@gmail.com Phone: +55 21 8068 9000 Av. Pasteur 333 Botafogo/Urca Lancha Ovelha Negra Iate Clube do Rio de Janeiro 22290-240 Rio de Janeiro, RJ Brazil 3 Fordism and Taylorism are responsible for the early success and recent decline of the U.S. motor vehicle industry Abstract This paper identifies the ways in which the ideas of Fordism and Taylorism have been responsible for the success of the U.S. motor vehicle companies until 1955, and for their subsequent decline. On three occasions, the motor vehicle industry has changed the fundamental ideas on the process of manufacturing, and, perhaps more significantly, on how humans work together to create value. Under Fordism...
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...Corporation in 2001 when the shareholders of USX spun off the oil & gas business of Marathon Oil and the steel business of U. S. Steel to shareholders. In 2001 it was still the largest domestically owned integrated steel producer in the United States, although it produced only slightly more steel than it did in 1902, after significant downsizing in the 1980s. U.S. Steel is a former Dow Jones Industrial Average component, listed from April 1, 1901 to May 3, 1991. It was removed under its USX Corporation name with Navistar International and Primerica. Formation J. P. Morgan and the attorney Elbert H. Gary founded U.S. Steel in 1901 (incorporated on February 25) by combining Andrew Carnegie's Carnegie Steel Company with Gary's Federal Steel Company and William Henry "Judge" Moore's National Steel Company for $492 million ($13.58 billion today). It was capitalized at $1.4 billion ($38.63 billion today), making it the world's first billion-dollar corporation. At one time, U.S. Steel was the largest steel producer and largest corporation in the world. In 1907 it bought its largest competitor, the Tennessee Coal, Iron and Railroad Company, which was headquartered in Birmingham, Alabama. This led to Tennessee Coal's being replaced in the Dow Jones Industrial Average by the General Electric Company. The federal government attempted to use federal antitrust laws to break up U.S. Steel in 1911, but that effort ultimately failed. Time and competitors have, however, accomplished nearly the...
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...Unit Title: Communications in Business 100 Assessment: Critical Essay Company: Pepsi Company Ltd Essay Title: Corporate Environmental Obligation: An examination of the performance of Pepsi Co Student Name: Chomansingh Mareachealee Student Number: 15570501 Semester: 1 2011 Campus: Charles Telfair Institute Tutor’s Name: Sarita Ramanan Tutorial Day and Time: Tuesday (11:30-13:30) GP 4 | | | | | | | Table of content | | | | | Content: | | | | | | Introduction | 2 | | | | | The case against Pepsi Co and its impact & implication: | | | | | | (A) Achieving positive water balance | 2&3 | | (B) Land & Packaging- Moving towards zero landfill | 4 | | (C ) Climate change- reducing the carbon Footprint of operations | 5 | | (D) Protecting Natural resources and health | 6 | | | | | | | | The case for Pepsi Co and its impact & implication: | | | | | | (A) Pesticide controversy in India and Carbon dioxide emission | 7 | | (B) Using Tap water for Bottling | 7&8 | | (C )Health issues and Recycling problem | 8&9 | | | | | | | | Conclusion: | 9 | | | | | References: | 10&11&12 | | | Re: Corporate Environmental Obligation: An examination of the performance of Pepsi company Introduction: Modern organizations have high considerations for societal contribution. Nowadays...
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...in India ------------------------------------------------- Executive Summary Despite years of war and economic setbacks, India has emerged as one of the world’s most promising emerging markets. Many international firms have sought to gain a foothold in India for two reasons. One reason is to target a massive market with the fourth largest purchasing power in the world, and another is to utilize a seemingly abundant supply of low cost yet skilled English speaking labor. IBM is one of these companies and has seen great success in India in the past decades. IBM’s Indian subsidiary now earns 30% of the company’s total revenue, but recent changes in both India and IBM present a new set of challenges for the company’s continued presence in India. This paper seeks to identify these challenges and offer potential solutions to how IBM can continue to grow their highly profitable operations in India. Vivek Sahay Roni Sims Hank Scurry Nidhi Prakash Spoorthi Purumala India Overview With the world’s fourth largest GDP in purchasing power parity and second largest population base, India has been a popular market in the past two decades, particularly in the IT sector. The country has undergone a lot of growth in the past century. After becoming independent from British rule in 1947, the subcontinent underwent a period of violence, including two wars with Pakistan and one with China. The last war ended in 1971; however, tensions with both the countries remain high. Notably all the three countries...
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...HND Business 4-Marketing Principles By: Contents Introduction 3 Task 1.1 4 Task 1.2 4 Task 2.1 5 Task 2.2 6 Task 2.4 7 Conclusion 8 References 9 Introduction This discusses the details of marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted in a company lead the company to achieve competitive advantage is been highlighted in this assignment. Further Targeting strategies, buyer behaviours that impact Coca cola is been discussed along with proposition for new positioning of the beverages of Coca cola. The distribution also plays a major part in a company’s marketing activities. And the strategies used by Coca cola are discussed here with the setting of prices with the aim of achieving objectives and the promotional activities adopted are discussed here. Additional elements of marketing mix, and the different strategies that should be adopted when selling to businesses rather than customers and the strategies that are used in international marketing are discussed in this assignment. About Coca Cola The company Coca...
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...Year of establishment and very brief history Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. It owns over 190 breweries in more than 70 countries and employs approximately 85,000 people. Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener are some of it’s well known brews all over the world. Milestones of Heineken history; 1864 Gerard Adriaan Heineken buys the Haystack brewery on February 15th 1873 On January 11, HEINEKEN’s Bierbrouwerij Maatschappij N.V (HBM) is established. 1889 HEINEKEN is honored with the "Diplome de Grand Prix" at the World’s Fair in Paris 1900 HEINEKEN imports first beer into Africa. 1932 HEINEKEN co-founds Malayan Breweries and starts to brew Tiger for the first time 1933 After 13 years of prohibition, Heineken® sets foot on American soil 1937 HEINEKEN’s Nederlandsch-Indische Bierbrouwerij Maatschappij, Multi Bintang, begins operation 1939 HEINEKEN is listed on the Dutch stock exchange 1946 HEINEKEN enters Nigeria 1968 HEINEKEN acquires Amstel, its major rival in The Netherlands 1974 HEINEKEN acquires a majority stake in the Dreher Group 1975 A new Dutch brewery opens in Zoeterwoude, the largest modern brewery in all Europe at the time. 1991 The former Amsterdam brewery on the Stadhouderskade is converted to a Heineken museum which was renamed Heineken Experience in 2001. 2003-20010 HEINEKEN acquires Brau Union...
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