...Grishma Patel Week four assignment Meaning of Emerging Adulthood Emerging adulthood is the period of life from about age 18 through age 25, during which young people are exploring the possibilities of their lives and beginning to define themselves as adults, rather than teenagers. They shared the perception of “feeling in between” – knowing they were pulling clear of the struggles of adolescence and starting to feel responsible for themselves,, but still closely tied to their parents and family. Emerging adulthood can be defined as an: Age of identity exploration: young people decide who they are and what they want out of work, school and love. Age of instability: young people either go to college or live with their friends or a romantic partner. For most frequent moves end as a families and careers are established in mid 30’s. Age of feeling in between: many emerging adult say they are taking responsibilities for themselves, but still do not completely feel like an adult. Age of self focus: freed of the parent and society directed routine of school, young people try to decide what they want to do, where they want to go, who they want to be with – before those choices get limited by the constraints of marriage, children and career. Culture influences in India in emerging adulthood In my culture as I m from India, examination of (a) whether or not they feel they are adult (b) the criteria they deem necessary for becoming an adults, (c) the extent to which they feel...
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...BMA | Marketing analyze of Harley Davidson entrance into India | [Skriv dokumentets undertitel] | Mogens Dalsgaard & Kinimo Olivier 26-12-2012 | Harley Davidson, entrance into India Abstract This paper will try to analyze, if Harley Davidson has followed the traditional customer driven marketing way by following the path to create customer value and later getting the value back and the behavior of the customers can affect the demand for its bikes. The value stream is: * Understanding market place and customers need and wants * Designing a customer driven marketing strategy * Construct an integrated marketing strategy that deliver superior value * Build profitable customer relations and create superior customer delight * Capture value from customers to create profits and create customer equity The factors able to affect the desire of an Indian customer to buy a Harley Davidson are familial and personal. Marketing process 1.1 Understanding Market place and customer needs and wants Has Harley Davison really done some research about the needs and demand of their particular project? , it is questionable; they have looked into the two wheeler market and seen there is a tremendous demand for two wheelers in India. But a product like Harley Davidson is not a product used to travel from A to B it’s a luxury product meant for the rich people from a certain income groups. According to table xxx in ( ).this income group...
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...for all the parties involved. While the young trainees gains in terms of increased earning potential, the company benefits from the active development of the market with a growing number of skilled installers, which will help to establish the brand more firmly in the local market Grohe has been the pioneer of skill development initiatives in India in the field of plumbing. Having entered the Indian market about a decade back, Grohe has established itself as the number one international brand in the industry. The company has been growing at a CAGR of about 20% in the last 5 years and has notched up a revenue of about...
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...Clothes Clothes is a short-story, about Sumita, a young Indian woman, who is arranged to get married with a young Indian-American man from America. Sumita who is the main character is a well behaved young Indian woman, who does what she is told to. Sumita’s father chose that Sumita should get married with a man who comes from a very fine Indian family by the name Somesh Sen. Sumita and Somesh get married, and shortly after he has to get back to his store, 7-eleven in America, which he is an owner of, in company with a friend. He wants Sumita to travel with him to America and live with him there. Sumita says yes to live with Somesh in America, and she became very nervous to know, how her new life will turn out to be. It turns out to be great. Somesh is very patient with her, and protect her. But one evening, when Somesh is at the store, a burglar enters his 7-eleven store, claims all the money, and shoots Somesh several times. Somesh died and left Sumita all by herself in big America. Somesh wanted Sumita to be a school teacher, but now, she has to move with her in-laws back to India, and serve tea for them, the rest of her life. She decides, she won't be that woman. She won't walk around in her widow sari, in her in-laws house the rest of her life. She has tasted the free life, and she wants the whole cake. Point of view: In the story there’s a reliable first person narrator. The point of view is from the main character herself, it’s her thoughts and feelings that you can...
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... Click the Population Structure button on the left side of the Demography Lab window. Using the Country popup menu, examine the estimated 1998 population structure of each nation. Question 1. How would you describe the population structures of India and Sweden? a. India has a young population; Sweden is evenly distributed. b. India is evenly distributed; Sweden has a young population. c. India has a young population; Sweden has an old population. d. Both India and Sweden have young populations. Question 2. Consider what you know about each of these countries. What do you think is the biggest factor distinguishing these two nations? a. Public health practices b. Medical care c. Education level of the overall population d. All of the above e. None of the above 2. Click the Fertility Rate view on the left side of the Demography Lab screen. Using the Country popup menu, examine the estimated 1998 fertility rates of each nation. (Try changing the scale to magnify these differences by clicking the Scale arrows on the lower right side of the chart). Question 3. Do you see any trends in the fertility rates? What are they? a. Females in less...
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...Literature Review On Why TATA NANO Flops in the market Shabid Ashraf Abhishek Sharma Ankita Singh Neha Dagur Shikha Mathur Dept. Of Management Studies, Malviya National Institute Of Technology Abstract: When the Tata Nano, a stripped-down minicar priced at around $2,000, was introduced in 2009, it was marketed as a car that would transform the way aspiring consumers in India and other developing countries got around. But the low-cost automotive revolution fizzled. Selling poorly at home and with exports drying up, the Nano has become a cautionary tale of misplaced ambitions and a drag on sales and profit at Tata Motors. It turns out that those climbing into India's middle class want cheap cars, but they don't want cars that seem cheap—and are willing to pay more than Tata reckoned for a vehicle that has a more upmarket image. In this study we will see why TATA is trying remake the "people's car," into the "cool people's car." It has given the car itself a face-lift, adding a stereo, hubcaps and chrome trim, raised the price and started a new marketing campaign to give it more cachet. 1. INTRODUCTION Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fifth...
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...favorite coffee shop, for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart. We are about juke boxes, good and affordable coffee and food.” Sudipta Sen Gupta, ex-marketing head, CCD. CCD focuses on projecting a feeling of togetherness, friendship, romance or informal office meetings over a cup of coffee and celebration which are critical core values. Accordingly the cafe ambience, the look and feel inside is maintained. Other than the regular stores (SQUARE) CCD has is having the premium formats (LOUNGE) where one can be what s/he is best at being…oneself. Moreover they have coffee day express, coffee day beverages (coffee day wakeup), coffee day fresh n ground and coffee day exports thus catering to every aspect of coffee. With its vision to be the friendly and stylish social hub for the young and the free spirited to get together and converse over a cup of coffee, and complementing this is the fact that half of India having being born after 1983,the company rightly calls itself “India’s largest youth aggregator.” And with their simple yet sensitive objective “A great cup of coffee. From bean, to cup. Every time”, they have hit the right notes. Having zeroed in on the youth and the young at heart as the target...
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...Mind Vs Mind Set : The Grand Indian Challenge by Dr. RA Mashelkar May I say first of all what a great honour, what a great privilege it is to be standing before you this morning. I want to thank All India Management Association and Lucknow Management Association for doing me this honour. As one gets older, the company of the young makes you feel young and you start adding just not years to your life but life to your years. So thank you for giving me this opportunity. What I have been asked to do is to be a little anecdotal and take you through the journey that I have my self gone through – share with you the lessons and the inspirations one can have from that journey of my life. Mind and Mindset While I am going to do precisely that, let me begin by saying that the idea of having this Shaping Young Minds Programme is a great idea. And why do I say it’s a great idea? When we look at the 21st century, many people say that it is going to be the century of knowledge, but people who think more deeply about it say it is going to be the century of mind. Just think about it. Can you imagine that with the demographic advantage that India has, with 55% of its population being less than 25 years old, you are talking actually in terms of something like 600 million odd young minds shaping the destiny of this country. So, Mr. Handa, what a powerful theme you have selected for designing and defining the future of this great nation. For this, I will really like to congratulate...
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...conservation which eventually helped the firm save money and pass the benefit to consumers. Not to mention, this initiative helped Florida Ice & Farm become environment friendly. Unilever’s CEO Paul Polman wants to double the company’s revenues and reduce the environment impact by 50 per cent. Both the examples explain how this schizophrenia (increasing profitability and creating a moniker like CSR) can be eradicated by finding a noble purpose. Companies must walk the talk by getting over with PR exercises on CSR initiatives and focus on re-engineering their value chains. So what you are essentially saying is that overhauling one’s business purpose can be a solution for the ongoing CSR debate. Prasad: Yes. Let us try and understand this with an example. As part of its product portfolio, PepsiCo sells both obesity inducing drinks and healthy products. Hypothetically if they choose to do a CSR initiative in schools, distributing healthy products like Gatorade and Quaker Oats will make sense. Clearly Indra K. Nooyi has a purpose integrated in PepsiCo’s strategy. On the other hand, Coca-Cola does not have that balance in its product portfolio. What role can an effective human resource department play in addressing leadership concerns in companies? Is this completely missing in India? Prasad: Indian HR departments...
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...The westernization of China and India has been going on for last few years and the youths from these countries are getting more and more influenced by western style commodities (products, clothing, music, food, etc.). Cars and cell phones are both examples of a product and service that is being consumed in both nations, targeted at the younger consumer. With both nations' emergence into the global market, the reality is that young people are using their consumer power as purchasers of material goods in an intense manner. The youth market is seeking some type of identity. One can find that young people in both nations are looking for individual expression and the ability to live a life that is in accordance with their own notions of the good and not something that is externally dictated to them. “Status and luxury are important goals for China’s consumers, especially for the youth” (Forbes, 2011). While many companies are struggling in China, some have found a path to success. An consulting company in China uses its strengths of networking and social media to successfully navigate the complexities of China’s youth. While the youth market is a difficult target, the Chinese youth market poses additional challenges for companies attempting to enter China. An important segment, Chinese youths have both the desire and means to spend. Disposable income is growing for younger and urban households, and the younger Chinese tend to spend more than save. With rising income levels,...
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...me only after detailing my family background because family is that made me what I am today. I have a beautiful family who always supports me in what I do and have trust in me. My father is an inspiration to me. My mom and sister are my strength. My parents put our needs first than theirs. They did not let any financial or family issues affect our growth. I was put into a boarding school in Ooty a hill station in India known for its educational institutions when I was three years old . It was a hard decision made by my parents to mould me. I was very mischievous though. I had many complaints on me all the time that I fought with someone or broke this, etc. My sister was often called for my mischief’s. Later when I was back at home the mischief continued. I was found of animals and had lot of pets. At a point of time our house was filled with pets where we had dogs, rabbits, pigeons, love birds, hens, turkeys and a big aquarium. I grew up with to be even more mischievous. I dint want to go to school and always wanted to play with my pets. It became difficult for my parents to look after all these. After my schooling, I wanted to pursue engineering. The first two years of my engineering I was not responsible. I was only interested in roaming. I used to do work only because I was supposed to but not out of passion. At that point of time, my dad had a conversation with me. He told me how I was and what he expected out of me. Rather than just lecturing me or blaming me for the...
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...Eye on Asia Can soaring population give India an edge over China? Posted by: Bruce Einhorn on September 19, 2006 India’s population is exploding and is likely to surpass China as the world’s biggest within a few decades. In a country where more than 25% of the people live in poverty, is that a good thing? One of the top executives at India’s premier pharma company seems to think so. Last week Brian Tempest, the former CEO and current “chief mentor” at Ranbaxy Laboratories, told an industry gathering that the growth of India’s below-25 population “is going to act as a secret weapon in the future,” according to this report in the Hindu. Tempest went on to take a jab at China, saying that slower Chinese population growth would put the Middle Kingdom at a disadvantage. Says Tempest, “the one-child policy in China will play a spoilsport.” The logic is simple. Fast population growth equals more young people, and more young people equals a more dynamic work force. According to the Indian Express, citing India’s Ministry of Labour and Employment, India already has an advantage over more advanced economies. The median age in India in 2000 was 24, compared to 30 in China, 38 in Europe and 41 in creaky old Japan. However, most of those Indians live in the countryside, and it’s no secret that India’s rural population is not sharing in the boom enjoyed by people in other parts of the country. In the past, Asiatech blog readers have written in to debate the merits of India’s development...
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...Dreadful Impact of Indian ‘Yellow Culture’ on Bangladeshi young generation Md. Abdun Noor Shaheen Lecturer in Sociology Generally, culture refers the customs and beliefs, art, way of life and social organization of a particular country or group. And, of course, we have a very rich culture which we can feel proud of. But the shocking fact is that that our culture is now under a great threat because of foreign cultural aggression. Indian cultural practices, have especially added a new flavour to this extent and satellite TV channels run by India have made the path of aggression easier. Our young generation is so much affected and influenced by those channels that they are trying to practise what they see on the television screen. So from my point of view, Indian cultural practices are now turning as a threat rather than mere source of amusement. Some Concrete Facts of Indian forms of Culture: Indian films, for instance, are now at the epicenter of the culture wars. They are corrupting our youth. There are about ten Indian channels, showing movies and movie songs round the clock. We are quite stunned at many of the shows in Indian TV channels that are apparently for children. The Indian channels are full of contests when ten year old girls are dressed up and made up like Bollywood actresses, rotating to some hit Hindi songs, making all those suggested moves in front of thrilled audiences and approving panel of judges. Then...
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...do we all (the young guns) think of biking The recent shooting incident by the police left the Police Authority to answer innumerable questions as to what was the need of taking a bikers life (Karan Pandey) along with a brutal injury to his mate (Punit Sharma) while they thought of enjoying with friends while riding their bikes. Do we all get the answers we want? The next question to my mind is why are police authorities concerned about people driving their bikes in midnight when there isn’t any kind of traffic on the roads and why do police let these people do what they want. The answer to this comes here: Delhi is a city with young boys in whom there’s a rush as to things they find attracting and things which they consider would provide them with a big man’s popularity. Do all Stuntmen want to become Craig Jones? Under the section 189, Motor Vehicle Act: Racing or speeding in any public place without any written consent of the state government SHALL be punishable with term of 6 months imprisonment and repeating the same offence could lead to further trouble. Basically, the roads have been full of illegality and such kind of Violations and now we all rise up to this issue. Why?? Considering the fact that such illegality won’t be tolerated its completely up to us are we ready to borne the punishment or follow the norms that society has created for us. The newly created Buddh circuit has been created for people to ride their vehicles in whichever way they want, leading to certain...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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