Likelihood of attack: second mover become first mover

This is a Multimarket Competition age. Netflix wants to win this battle, but they have to beat their competitors in several product or geographical markets. Although Netflix is not the first mover, they’ve learned from the mistakes from Blockbuster. Forecasting the market share, innovating new methods for customers is easy to use. What Netflix said is “Our business model went from dead, to streaming, but all the money is made on DVD, we’re actually delivering great content and people pay instead of going to Blockbuster”. When Netflix was founded in 1997, Blockbuster’s objective was to remain the world’s largest video rental chain, and operated more than 6,500 franchise stores in 17 countries. It is a slow-cycle market and the Blockbuster monopoly situation of the market ,and the other company supply the similar service, but the Netflix understands that the DVD rental industry is not so attractive because of its low barriers to enter into this industry and potential entrants to market range from the actual studio that it created and own the rights of content to illegal digital distributors. The most important problem is Intensive rivalry of competitors are too high, so Netflix has to do strategies for Instituting Change. They are not the first movers for DVD rental, but they are the first one of the online rental,In the late 1990s, with the booming in number of Internet users,Reed Hastings knows invest in Internet to get in on the very profitable market that was available at that time. Netflix was one of the first Internet companies, which took that advantage by getting into Internet video market. When they introduced this concept, other competitors still used the traditional DVD rent in the real stores. Netflix doesn't need the cost to rent stores, and create economies of scale, Netflix’s founder secured $30