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When Companies Satisfy Public Needs

In: Business and Management

Submitted By ninolireis
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When company satisfy public needs

The marketing system of all companies all over the world has been accused of adding to several “evils” in all societies at large, unlike other business functions like accounting or finance, people in marketing interact directly with the public even studies show that marketer and salesperson rank poorly in ratings of the most trusted professions. Critics have charged that the marketing system urges too much in material possessions. People are judged by what they own rather than who they are, phrases such as “greed is good”, “shop till you drop” seemed to characterize this time and this world where the false wants and the excessive materialism dominate.

The critics do not view this interest in material things as a natural state of mind but rather as a matter of false wants created by marketing. Businesses hire advertisement’s means to stimulate people’s desires for goods, without forgetting the role of advertisement which uses the mass media to create materialistic models of a good life. People work harder to earn the necessary to make money with them, their purchases increase the output of the multinational or even the national industry, and industry in turn uses the advertisement to stimulate more desire for the industrial output. So when businesses will conversely react and try to establish and improve social goods?

Corporate social responsibility has been defined broadly as involving a firm taking “actions that appear to further some social good, beyond the interest of the firm and that which is required by law” or as concerns about how businesses should deal with social and public policy matters. Corporate social subsumes concerns for social and environmental outcomes. The term sustainability “meeting the needs of present without compromising the ability of future generations to meet their own needs” also applies to both...

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