...Where’s the Beef?Marketing1/11/2011 | Abstract In this paper the topic will examine the ad or commercial Wendy’s “Where’s The Beef”. There will be a description of what the product is that the ad is advertising. The target market will be discussed to whom the ad was trying to reach. The message that the ad was trying to portray will also be examined. Finally the discussion of whether the success of the message to the consumer group was fulfilled. Wendy’s, “Where’s the Beef”! The commercial that I will be looking at today is Wendy’s “Where’s the Beef”. I chose this commercial due to its iconic status in the 90’s into the 2000’s. There were so many marketing ideas that came from the slogan and not to mention it was ingenious to have the older women in their marketing the product. The product that Wendy’s was advertising was it single hamburger. The premise behind the advertisement was that most burger place at that the time were skimpy about the amount of meat they used on their sandwich. Wendy’s was boasting about the fact that they use so much beef that it hangs off of the bottom bun. While in the fast food restaurant you will not see that meat at all and that there were commodities than anything. The ad gave the impression that the target market was the teenage to adult market. Since the slogan was “Where’s The Beef” one would think that the consumer wants more for their money. If there was an advertisement at that time...
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...Have you ever heard the slogan “Where’s the beef?” This iconic slogan from Wendy’s 1980’s commercial portrayed Clara Pellar asking the simply question of “where's the beef?” At that time the slogan was simply used to show consumers that Wendy’s hamburger had more meat than its competitors. However, in today’s society this question should be taken very literally, due to the declining population of bee colonies, our food supply is slowly diminishing. What we don’t realize is that bees account for a third of our food supply, that is one in every three bites of food you eat! That may not seem like a big deal, I mean we would still have food, but let me show you the reality of this situation. You are driving to have dinner with your family at...
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...The Hormone Beef Trade between the United States and Europe Jesse Shirley POL-300 Fall 2011 Final Examination Project 12/12/2011 Beef Trade 1 Table of Contents Introduction……………………………………………………………………………………….2 Findings………………………………………………………………………………………....3-4 Conclusion………………………………………………………………………………………...5 Figure 1……………………………………………………………………………………………6 Figure 2……………………………………………………………………………………………7 Timeline………………………………………………………………………...…………………8 References…………………………………………………………………………………….…...9 Beef Trade 2 The way beef is viewed in the United States is far different than the way beef is viewed in Europe. Europeans are opposed to genetically-modified crops and food containing growth hormones. They commonly refer to this food as “frankenfood”. On the other hand in the United Sates these practices in modifying food is considered routine and risk-free. This has caused a trade disagreement involving beef that has lasted nearly three decades. This trade disagreement has caused trade barriers on products exported from the United States and Europe. Since the 1980s, the European Commission has been blocking meat from U.S. cattle containing growth hormones. Specifically in 1989 the European Commission banned all...
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...Introduction: An ultimatum. “Start a business or go to college.” This was the advice given to Jerry and Janie Murrell’s four sons. Soon thereafter Five Guys Burgers and Fries was born. The Murrell family opened the restaurant in Arlington, Virginia in 1986, quickly becoming an institution in the area. From 1986-2001 the Murrell family business went from one location to five in the Washington – DC metropolitan area. In 2003 the Murrell’s decided to give franchise opportunities and have exploded nationally, becoming America’s Fastest Growing Fast-Food Chain. In this analysis I will determine the Five Guys philosophy and differentiating factors from its competitors. I will also analyze the firm’s original values, and other factors that have contributed to its explosive success as a start-up and over the last 10 years. The Philosophy and Original Values The philosophy of Five Guys Burgers and Fries has been to “sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. (Welch)” Five guys competes in what is known as the fast-casual restaurant market. This is a mix of the traditional fast-food / quick service restaurant like McDonalds and more casual dining entities such as Applebees. By focusing on quality as a primary driver rather than speed it creates a sub-set within the restaurant industry. Five Guys has a very a limited menu and focuses its attention towards creating the highest quality burgers and fries at a reasonable price point. Jerry...
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...principles of 1984 were close to people’s minds. It had an unheard of budget of $900,000. It was a time before Microsoft dominance were IBM was the big competitor in the computing game. Apple in that era pushed innovation through there graphic design interface. Where IBM pushed boring boxes for computers. The 1984 was highly successful with over 3.5 million dollars of Macintoshes were sold after the ad ran; Although Apple 1984 is a great commercial and used and innovative approach that was not seen before in marketing it is not the greatest. It was only aired twice. Other commercials like Where Is the Beef? Or Plop Plop Fizz Fizz or Coke Big Joe Green have much more play time and a better overall return on investment, having spinoffs. Apples commercial has not aged well because they don’t sell Macintosh anymore and their symbol has completely changed. Where where’s the Beef? Is still relevant. Having a much lower cost of production and played over and over again. Apple movie was like a master piece that did well at the box office not amazing. It is like Shawshank redemption a critically acclaimed movie. Maybe the best of all time but not the most profitable for the movie studios. Great cinematically and innovative using new marketing techniques but did not provide the best return. 2. For me the best Commercial was Cokes Big Joe Green. It was a 60second add that first played on October first 1979 but its latter airing on the super bowl brought it more attention. One...
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...Name: Professors name: Subject: Marketing Date: Take home examination. 1. First we will count the cost of attracting one customer: As the close rate is 20%,to attract one customer we need 5 prospects, the acquisition will be 850/20%= 4250$ Retention per customer = 200/60%= 333,3$ Ongoing service per customer=600*60%=360$ Add on per customer will be 500*90%-25= 425$ Total margin per customer without retention will be the sum of all margins per customer 400+360+425= 1185 Total equity per customer=Total margin without retention- retention per customer=1185-333,3= 851,6$ If retention goes up by 10%, retention per customer will be 200/70%=285$ Total equity per customer will be =400+600*70%+425-285=959$ 2. To find the profit maximizing price we have to count the margin for 1 unit for each price in the table: Price -Variable Product cost=Margin for 1 unit According to the predicted percentage of people who would buy the product we find out the exact number of deals by multiplying the amount of potential customer purchases by the percentage of expected deals. To find the total margin we use the following formula: Number of deals*Margin per unit= Total margin for each price. From the table below we see that the profit maximizing price is 600$ per unit. Price | Would buy | Margin per unit | Number of deals | Total margin | 800 | 0,1 | 450 | 300000 | 135000000 | 750 | 0,2 | 400 | 600000 | 240000000 | 700 | 0,3 | 350 | 900000 | 315000000 | 650 | 0,4 |...
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...*Enters home* Me: MOOOOOMMM I’M HOME! Mum: Really? I would never have guessed(.) So how was school? Me: It was okay(.) Can’t really expect much news from this school. Mum: Well, you’re gonna have to deal with it now// Me: //Acha, acha. Pata hai. Meri ghalti hai ke mein iss school me pas gaye hoon. (Yeah, yeah. I know it’s my fault I’m stuck in this school.) Mum: Firstly don’t talk over me and secondly when I’m talking to you in English then you should reply in English. Me: Okay then(.) Where’s Diya and Ayanna? Mum: It’s a small house(.) Go and find them. Me: Fine. GUYS, WHERE ARE YOU? Diya: Here we are Khushboo di. You okay? Me: Yeah, I’m fine(.) You? Diya: I’m okay(.) Ayanna’s hiding let’s go and find her. Me: Okay. *Finds Ayanna* Ayanna: AAAAAHHHHHHHHHH Mum: Go change your clothes(.) I’m getting your food ready. Me: Okey Dokey Mum: Zara jaldi karlo(.) Khana tyar hai. Hurry up a little(.) Your food’s ready. Me: Acha (Okay) Mum: Khana kane ke baad Diya aur Ayanna ko nahla dena. Zara jaldi. (After eating give your sisters a shower. Hurry up a little.) Me: I don’t want to give them a shower(.) They’re annoying. Mum: Yes, but they’re your sisters so hurry up and do what I said. Me: But// Mum: //No buts(2) Jaldi karo. Me: That’s so not fair. Mum: Life’s not fair so deal with it and hurry the hell up. Me: Fine. Mum: Don’t act like a 2 year old with a tantrum. ...
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...ACKNOWLEDGEMENT I’m happy and thankful that I finish this researchwork,with laborOf love.I dedicated first to our lord,to my parents Mrs. andMr..,to our vey own teachers of kapayapaan.I also like to extend my gratitude to my fellow friend I’vemet here . DEDICATION I would like to dedicate this work for my lovingfriends here in kapayapaan and those students engaging in thiscurricular activities orhobbies that they haven’t stop it.To be not addicted,butto be generousin using computer in right way. TABLE OF CONTENTS I.Title page II.Approval Sheet III.Acknowledgement IV.Dedication V.Chapter I a.Introduction b.Statement of the problem c.Objectives d.Significant of the study VI.Chapter II a.Definition of terms b.Computer addiction c.Questionaire VII.Chater III a.Conclusion b.Recommendation c.Bibliography OBJECTIVES This research work has the aim to know theimportantsof computer and the discourages that it bring to one of us.The purpose of gaining knowledge I using this ournew technology. Researcher BIBLIOGRAPHY • Clinical Psychiatry News (Letter to Editor), February 1997 • Harvard Mental Health Letter, January 1999 • Psychiatric Times, August 1998 REFERENCES Based on no particular authority, or advice, butsimply other people's experiences and the reviews onlineI'd recommend looking at the Intel Core2Quad Q6600. It'sgetting quite old considering the number of CPUs thathave been released since, but it overclocks incrediblywell and will give...
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...Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organizations strategy of expansion. Marketing research is important Kudler Fine Foods. Since the founder, Kathy Kudler, was the Vice President of Marketing for a large defense contractor, she is aware of the importance...
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...1. Advertising -Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. 2. Sales promotion - A variety of short-term incentives to encourage trial or purchase of a product or service. 3. Events and experiences - Company-sponsored activities and programs designed to create daily or special brand-related interactions. 4. Public relations and publicity-A variety of programs designed to promote or protect a company's image or its individual products. 5. Direct marketing - Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects. 6. Personal selling- Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. The communication process: 1. Selective attention - People are bombarded by about 1,500 commercial messages a day, which explains why advertisers sometimes go to great lengths to grab audience attention through fear, music, or sex appeals, or bold headlines promising something, such as "How to Make a Million." 2. Selective distortion - Receivers will hear what fits into their belief systems. As a result, receivers often add things to the message that are not there (amplification) and do not notice other things that are there (leveling). The task is to strive for simplicity, clarity, interest, and repetition to get the...
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...“Yes, She goes Jogging every morning.” | A. jog |B. to jog |C. jogs |D. jogging. | 26. “I’d like some meat, please? – “How much………?” |A. do you like |B. do you want |C. you’d like |D. you need | 27. Which cinema…………? |A. do you want to go to. |B. do you want to go it | |C. you want to go |D. do you want to go. | 28. Where’s the ink – pot?...
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...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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...41 SMART WAYS TO SAVE MONEY PRESENTED BY WWW.82INVEST.COM www.82invest.com One of the quickest ways to improve your finances is to reduce your expenses and find more ways to save money. This book is a compilation of various money saving tips that have been published over the years. 1. COMBINE YOUR CABLE, INTERNET AND TELEPHONE SERVICE. Companies now offer combined services that not only cost less, but offer the convenience of a single bill. Called a Triple Play Package (Cable, Internet, and Phone), these combined service deals can save you a bundle. 2. SLOW DOWN YOUR INTERNET SERVICE. I went to the slower internet service option with my cable company and saved $15 per month. And I haven’t noticed a difference when surfing the Net. 3. CONVERT TO A GAS WATER HEATER. They are more efficient and will save you money in the long run. 4. REFINANCE YOU MORTGAGE. If you can reduce your interest rate by one percent or more, it is often beneficial to refinance. This is particularly true for those with high rates due to less than stellar credit scores. If your score has improved, you may qualify for a better rate. I would start by asking your current mortgage lender about lower rates. 5. GET YOUR BOOKS AND DVDS FROM THE LIBRARY. I love books and read every day. While I buy some of the books I read, most come from the library. Simply put, it’s hard to beat free. Many libraries now have movies on DVD that can be checked out. If your library offers this service,...
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...The McDonald's restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers and formed McDonald's Corporation. Early history In 1937, Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in Monrovia, California.[4] Hamburgers were ten cents, and all-you-can-drink[citation needed] orange juice was five cents. In 1940, his two sons, Maurice and Richard ("Mac" and "Dick"), moved the entire building 40 miles (64 km) east, to West 14th and 1398 North E Streets in San Bernardino, California. The restaurant was renamed "McDonald's Bar-B-Q" and served twenty five barbecued items on their menu. In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. The carhops were eliminated to make McDonald's a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant's name was again changed, this time to simply "McDonald's" and reopened its doors on December 12, 1948. In 1953, the McDonald...
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...Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category. Marketing is derived by which a product/service originate, priced, promoted and placed/distributed to people who consume them. It involves lots of preparations, developments, organizing and decision making for all the four P(s) of marketing. People’s general misconception of the term ‘marketing’ is that it is an artistic field whereby the role of marketers is to be creative, innovative and thus cook up impressive actions and put their ideas ranging from product adverts, slogans, logos and mascots across the board. What people fail to realize is that beneath all above, there lies the strategic science that revolves the four fundamental P(s) of marketing - the product, price, place/distribution strategy that needs to be developed and finally the promotion . The scientific classification for marketing is divided into a group of four factors ranging from practicality, knowledge based, academic based as well as intellectual needs. This essay will focus on some of key factors to argue the point that while marketing as an activity does tend to involve artistic endeavors requiring creativity on the part of marketers, the core of marketing itself as a subject matter is that it's very...
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