...Representation of James Bond characters has changed since October 5th 1962 ‘007 licenced to kill, HM Secret Service agent’ ‘The description or portrayal of someone or something in a particular way.’ (Wikipedia descriptions) The above description defines the word ‘representation’ in a way in which can be understood by anyone. The term has a whole new level of meanings that would take more than twelve words to describe and that which I plan to go into in-depth detail about. This case study will map out why the term ‘representation’ is so prominent in the ongoing fifty-year old thriller sequel, James Bond, how influential it can be on a persons opinion, and the way in which it shapes a whole film. Representation may or may not have shaped not only the way we see the characters but the way in which we look at features after the film has been made, for example, do we view stockbrokers on Wall Street the same now as we did before the Oscar winning film ‘Wolf of Wall Street’ was produced? Or do we assume that every secret agent is just like James Bond? Michael Wilson, producer of Skyfall and screenwriter of many of the 007 films, says: ‘the film character of James Bond is always dependent on the actor who plays him and the time at which the film is made because Bond always lives in the contemporary time the films are made.’ The representation of characters in films is vital to how we view a film and whether we take an instant like or dislike to the character. Firstly the representation...
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......... ii TABLE OF CONTENTS Abstract List of Illustrations Introduction Methodology Literature Review Chapter 1: Chapter 2: Chapter 3: Historical and Cultural Contexts – Defining the 'Mod' and Youth Cultures in Post WWII Britain Americanisation – Music, Motives and Movement The Signs of Style iv v vi ix xi xi xvii xxi xxii xxiv xxvi xxviii xxix xxxii Interpretative Analysis Photography: Music: Fashion Conclusion Bibliography Appendix iii Abstract The purpose of this research study is to identify the signs of masculinity and European influence that dominated aspects of 'Modernist', or Mod, culture and lifestyle. The Mod is a British subculture which developed in the 1960's. The first stage of this study involves introducing the subcultural theories attributed to the Mod character and the basic roles of masculinity. The second stage introduces a proposed framework used as a methodology in interpreting these signs. A particular reference is the use of Roland Barthes 'Camera Lucida' (Barthes 1982). Following from this, a Literature review will discuss the role of key influences from European and American ideologies that impacted on the style and culture of the...
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...Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade Pedersen Abstract Heavy competition in the sports industry has caused organisations like Nike and Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and make meaning of the four commercials: Nike’s “Master Accuracy. Hit The Target” and “Is talent all it takes?” and Adidas’ “The Spark” and “Chelsea FC – Every Team Needs The 12th Man”. In order to answer the first question, we will analyse the four commercials by applying multimodal concepts and film theory. The multimodal analysis derives from social semiotics and M.A.K. Halliday’s...
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...The Influence of Personality, Brand Personality, Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June, 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality, values and culture. At first the single constructs are described theoretically, then the relationships and differences between the constructs are discussed shortly. As a last step we tried to integrate and apply the theoretical knowledge at a practical example. For this we chose McDonald's. We think McDonald’s is a good choice because it is present all around the world in many different cultures and it also appeals many different customer types. II Table of Contents Abstract..................................................................................................................................................... I Table of Contents ................................................................................................................................... II 1 2 INTRODUCTION ....................................................................................................................1 PERSONALITY AND BRAND PERSONALITY ........................................
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...PART III TRANSNATIONAL CORPORATIONS 7 The role of transnational corporations in the globalisation process Grazia Ietto-Gillies1 1. Introduction Globalisation is a complex phenomenon which is more in the nature of a process than a state of affairs. There have been several attempts at definition (McGrew, 1992; Oman, 1996; Castells, 1996; Giddens, 1999; Held et al. 1999).2 Most definitions boil down to the fact that globalisation is both a process of geographical/spatial outreach and of an increased degree of interconnectedness and interdependence between people, groups and institutions based in different countries of the world. As a process of spatial outreach it is not new and has long historical antecedents (Held et al., 1999). Nonetheless it is argued in this chapter that the current process is considerably different from any previous process of outreach. One of the major differences is seen in the role that transnational corporations (TNCs) play in the globalisation process. The chapter proceeds in section 2 with an analysis of the salient characteristics of the globalisation process. The third section considers the role of TNCs in cross-border transactions. Section 4 develops the argument that the TNCs are a dominant cause of the globalisation process. Section 5 considers the wider policy implications of this perspective and the last section concludes. 2. Salient characteristics of globalisation The current globalisation process is characterised by both qualitative and...
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...Standard Grade as well as the Special Study for Advanced Higher Drama. I have collated information from various sources in order to provide material for use before your students see TAG’s production. In September 2003, Part 2 will be available to download from TAG’s website. This section of the resources will focus on the process of creating our production of The Birthday Party. It will include contributions from the Director, the Designer, the Performers and other members of the creative team. I hope that Part 2 will open up TAG’s working methods and provide a real insight into how a theatre company works. Please feel free to reproduce any section of the on-line resources for your use in the classroom. We are always aiming to provide the most effective and beneficial resources for teachers and so please do offer any comments you have regarding either part of this pack. We welcome and appreciate all feedback. I very much hope that you and your pupils find the resources useful and enjoy TAG’s production of The Birthday Party. Emily Ballard Education Officer TAG Theatre Company is funded by The Scottish Arts Council, with support from Glasgow City Council and other local authorities. TAG is part of the Scottish national theatre community. The Birthday Party CONTENTS PAGE Synopsis 1 Pinter’s Style 3 Theatrical Context of The Birthday Party 7 Characterisation &...
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...be said that arts and the world of science with their moral systems come to form culture. These are constantly in a spatio-temporal flux that renders an inexhaustible range of meanings and a catalogue of the elements. In this process of evolution a particular aspect dominates or fades off at some space-time coordinate. The pattern of human activity and the symbolic structures give such activities significance and importance. Rushdie, like other postcolonial writers not only reflects upon the political aspects of history but also deconstructs the interrelationships between history and individual to delve into the moral and psychological tensions of the native homeland. His novels are the fine example where ethics of the nation are well represented in the aesthetics of his works. Rushdie himself has come to represent pop culture and has always been a powerful figure in re-presenting culture in his writings and this paper is an attempt to decipher a pattern in this representation. Rushdie’s self-avowed purpose in writing the novels is to highlight ‘the connection between public affairs and private lives.’...
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...International Journal of Finance and Accounting 2013, 2(7): 365-372 DOI: 10.5923/j.ijfa.20130207.04 Role of Pension Funds in Financial Intermediation Ondabu Ibrahim Tirimba Finance and Economics Department, PhD Candidate Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Abstract This paper aimed at discussing the various roles that pensions play in financial intermediat ion. Descriptive research design was adopted with the population being all the available literature on the online web as pertaining pension funds and also financial intermed iation. Using key word characters, the search in itially identified 50 journals and after a tentative scrutiny, 37 journals were selected in a random sampling manner in o rder to give the birth of this discussion paper. The key objective of this article was to discuss the role of pension funds in financial intermed iation. A mong the roles identified in this paper were; provision of a mechanis m for pooling of funds and subdivision of shares, provision of ways to transfer economic resources, provision of ways to manage uncertainty and control risk, provision of ways to manage uncertainty and control risk, provision of pricing informat ion and the provision of ways to deal with incentive problems. This paper provides practical insights into the roles of pension in financial intermed iation and thus highlighting the key importance of such pension funds into the success of any economy. This paper is one of the very first...
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...1] Introduction: A cold seal adhesive is a material that has good adhesion to itself at ambient temperatures, a property that is often referred to as “self-adhesion”, “auto adhesion”, or “autohesion”[1]. Cold seal adhesive comprise a special class of pressure-sensitive adhesives which possess the capability of forming a strong bond to themselves and hence also known as cohesives. Cold-seal adhesives are an established class of commercial adhesives characterized by being coated onto plastic films or other substrates to form layers that have the capability of strongly bonding to themselves when pressure is applied, but having lower adhesion to the substrates e.g. plastic films, coated papers etc. So such flexible webs bearing these cold-seal...
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...relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 1990; Oct.: 66–79.; Dawar N., Parker P. and Price L. A cross-cultural study of interpersonal information exchange. Journal of International Business Studies 1996; 27(3): 497–516.; Manrai L. and Manrai A. Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing 1996; 8 (3/4): 9–22.; McCort D. and Malhotra NK. Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in International Marketing. Journal of International Consumer Marketing 1993; 6 (2): 91–127.; Nasif EG., Al-Daeaj H., Ebrahimi B. and Thibodeaux M. Methodological problems in cross-cultural research: An updated review. Management International Review 1991; 31 (1): 79–91.; Lenartowicz T. and Roth K. A framework for culture assessment. Journal of International Business Studies 1999; 30 (4): 781–98.]. This article examines different approaches to...
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...the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 1990; Oct.: 66–79.; Dawar N., Parker P. and Price L. A cross-cultural study of interpersonal information exchange. Journal of International Business Studies 1996; 27(3): 497–516.; Manrai L. and Manrai A. Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing 1996; 8 (3/4): 9–22.; McCort D. and Malhotra NK. Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in International Marketing. Journal of International Consumer Marketing 1993; 6 (2): 91–127.; Nasif EG., Al-Daeaj H., Ebrahimi B. and Thibodeaux M. Methodological problems in cross-cultural research: An updated review. Management International Review 1991; 31 (1): 79–91.; Lenartowicz T. and Roth K. A framework for culture assessment. Journal of International Business Studies 1999; 30 (4): 781–98.]. This article examines different approaches to conceptualising and...
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...Introduction The 20th century seems to be the most dramatic and unique: it witnessed two world wars and great social, economic and political changes. All this events could not but find their reflection in the arts in general and in the literature in particular. The urgency of the work is determined by the complexity of the period considered and variety of forms and trends which appeared during the century. The object of the project is British literature. The aim of the project is to consider the peculiarities and distinct features of the British literature of the 20th century. In order to gain the project’s aim, during its implementation the following practical issues were studied: - the most distinguished writers of the period; - their contribution to development of the British literature; - key topics. The project’s aim and issues considered predetermined the choice of methods of research. During the project’s implementation the following methods were used: critical survey of the sources on the issue considered, as well as comparison and analysis. Theoretical value of the project is constituted by the analysis of the peculiarities and distinct features of the British literature of the 20th century. Practical value of the project is predetermined by the possibility to use it in practice in courses of world and British history and literature. The project’s aim and issues considered determined the structure of the project, which consists of an introduction, several paragraphs...
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...describes Michael Ondaatje’s novel as a “mystery of identity” (449). Similarly, Aritha van Herk identifies “fear, unpredictability, secrecy, [and] loss” (44) as the central features of the novel and its female protagonist. Anil’s Ghost, van Herk argues, presents its readers with a “motiveless world” of terror in which “no identity is reliable, no theory waterproof” (45). Ondaatje’s novel tells the story of Anil Tessera, a Sri Lankan expatriate and forensic anthropologist working for a UN-affiliated human rights organization. Haunted by a strong sense of personal and cultural dislocation, Anil takes up an assignment in Sri Lanka, where she teams up with a local archeologist, Sarath Diyasena, to uncover evidence of the Sri Lankan government’s violations of human rights during the country’s period of acute civil war. Yet, by the end of the novel, Anil has lost the evidence that could have indicted the government and is forced to leave the country, carrying with her a feeling of guilt for her unwitting complicity in Sarath’s death. On one hand, Anil certainly embodies an ethical (albeit rather schematic) critique of the failure of global justice. On the other, her character stages diaspora, in Vijay Mishra terms, as the “normative” and “ exemplary … condition of late modernity” (“Diasporic” 441) — a condition usually associated with the figure of the nomad rather than the diasporic subject — and thus raises questions about the novel’s regulatory politics of diasporic identity. In contrast...
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... © 2013 eScience Labs, LLC All rights reserved www.esciencelabs.com • 888.375.5487 2 Table of Contents: Introduc on: Lab 1: Lab 2: Lab 3: Lab 4: The Scien fic Method Wri ng a Lab Report Data Measurement Introduc on to the Microscope Biological Processes: Lab 5: Lab 6: Lab 7: Lab 8: Lab 9: The Chemistry of Life Diffusion Osmosis Respira on Enzymes The Cell: Lab 10: Lab 11: Lab 12: Lab 13: Lab 14: Lab 15: Cell Structure & Func on Mitosis Meiosis DNA & RNA Mendelian Gene cs Popula on Gene cs 3 4 Lab Safety Always follow the instruc ons in your laboratory manual and these general rules: eScience Labs, LLC. designs every kit with safety as our top priority. Nonetheless, these are science kits and contain items which must be handled with care. Safety in the laboratory always comes first! Lab Prepara on • • Please thoroughly read the lab exercise before star ng! If you have any doubt as to what you are supposed to be doing and how to do it safely, please STOP and then: Double-check the manual instruc ons. Check www.esciencelabs.com for updates and ps. Contact us for technical support by phone at 1-888-ESL-Kits (1-888-375-5487) or by email at Help@esciencelabs.com. • Read and understand all labels on chemicals. If you have any ques ons or concerns, refer to the Material Safely Data Sheets (MSDS) available at www.esciencelabs.com. The MSDS lists the dangers, storage requirements, exposure treatment and disposal instruc ons for each chemical...
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...Warning Concerning Copyright Restrictions The Copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyright material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction not be "used for any purposes other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. CHAPTER ONE Once There was a Time An Introduction to the History and Ideology of Folk'and Fairy Tales To begin with a true story told in fairy-tale manner: Once upon a time the famous physicist Albert Einstein was confronted by an overly concemed woman who sought advice on how to raise her small son to become a successful scientist. In particular she wanted to know what kinds ofbooks she sll ould read to her son. "Fairy tales," Einstein responded without. hesitation. "Fine, but what else should I read to him after that?" the mother asked. "More fairy tales, "Einstein stated. "And after that?" "Even more fairy tales. " replied the great scientist, and he waved his pipe like a wizard pronouncing a happy end to a long adventure. It now seems that the entire world has been following Einstein's advice. By 1979 a German literary critic could...
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