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Whirlpool Environment

In: Business and Management

Submitted By mulli1da
Words 1238
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It is currently a radically changing time in the business environment for Whirlpool. There are large deals taking place with Whirlpool and other companies that are changing the global appliance market. While Whirlpool begins more global expansion it faces a new competitor in the U.S. market, Electrolux. Whirlpool also has other troubles on the home front with a multiple lawsuits. As whirlpool deals with these adversities, they are still pushing forward to remain the major home appliance manufacturer; they have launched a new, authentic ad campaign to continue to earn trust here in its home market.
Industry
The Swedish company, Electrolux, has recently overtaken Whirlpool as the number one appliance supplier in the U.S. Electrolux just finalized a $3.3 billion deal purchasing GE’s appliance department.

As seen in the graphic above, with the acquisition of GE, Electrolux has barely overtaken Whirlpool by just 0.9%. Whirlpool still surpasses Electrolux globally however, with $19 billion in annual sales; $3.1 billion dollars more than Electrolux with $15.9 billion. Whirlpool has declined to comment on the new competition which is detailed in the Wall Street Journal article titled “Electrolux to Buy GE Appliances Business for $3.3 Billion.” This article details the deal and its effect on Electrolux and the North American market.
Legal/Technological
Whirlpool is facing other harsh conditions besides competition from Electrolux. Whirlpool is also a part of two lawsuits. The first is over a plant in Fort Smith, Arkansas. The plant was found to be leaking trichloroethylene or TCE, a carcinogen, into ground and water sources around the plant (Arnold). The lawsuit forced Whirlpool to completely close down the plant. Given the verdict, Whirlpool will have to pay at least $5,000 plus other possible money to the homeowners in punitive damages based on the deduction of...

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