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White Paper-Konzum

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Submitted By EJ1234
Words 1682
Pages 7
Konzum mobile application-better way of shopping

Overview
At the present time, where every minute counts, where everyone is running to take care of their obligations, duties, and families there is little time to spare. For lot of people buying groceries is frustrating because it takes a lot of time and energy. Some people say that what bothers them most is the line at the cash register. Unfortunately, from this it could be concluded that buying fresh food and cooking has become a luxury that few of us can have.
However, what many of us are aware that, if we shorten the time when we are purchasing our groceries we will have more time for cooking healthy meals. We are now able to buy products through internet or mobile phones. This way of buying is not so much time consuming as traditional way of shopping, but some customers are thinking that online shopping is unsafe and when you order online groceries, they are not so fresh. If more people would buy through internet or mobile phones, they would have more time for their families and friends, and for all different things that are improving standard of living. They would also spend less money due to buying just what they really meant, and they would experience freshness of products.
This is why I propose that instead of old way of shopping we use the new Konzum mobile application, which saves time and energy. This application is improved way for shopping online. It offers wide information about products, special offers, stores, etc. The public can be informed through different channels how to use this application. This should be done through e-mails, catalogues, check points in every store, and posts on the big boards.

Challenges
Perceived online risk is a multidimensional construct. It may involve, for example, perceived product risk (Geuens, Brengman & S'Jergers, 2003), perceived social risk

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