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White Rabbit Creamy Candy

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White Rabbit Creamy Candy

Background and significance

White Rabbit Creamy Candy is white, with a soft, chewy texture, and is formed into cylinders approximately 3 cm long and 1 cm in diameter, similar to contemporary western nougat or taffy. Each candy is wrapped in a printed waxed paper wrapper, but within this, the sticky candies are again wrapped in a thin edible paper-like wrapping made from sticky rice. Although the rice wrapping layer is meant to be eaten along with the rest of the candy, it does not figure in the list of ingredients, which is limited to corn starch, syrup, cane sugar, butter, and milk.

White Rabbit sweets have been advertised with the slogan, "Seven White Rabbit candies is equivalent to one cup of milk", and positioned as a nutritional product in addition to being a sweet. The candies hence accompanied the growth of a generation.

On the other hand, each candy contains just have 20 calories. It means you not need worry about you will become fat if you eat too much, it's a real neutrality healthy food for everyone.

1. Marketing Information Analysis
1.1 Marketing Mix
| | Guan Sheng Yuan Food | Want Want Food |
|Product |White Rabbit Creamy Candy |Want Want Mike Candy |
| | | |
|Price |108g. 20Baht |18g. 15 Baht |
| | | |
|Place |Convenient store, Chinese food store |Convenient store,...

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