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Whitewater West Industries

In: Business and Management

Submitted By mgchristiani
Words 2325
Pages 10
Executive Summary The general manager of WhiteWater Specialties Ltd., Peter Winford, has to decide whether to pursue a potentially large order of fiberglass fascia signs from Consolidated Industries, a major Canadian retailer. The order could potentially result in quintupled sales and would help the Winford reach the personal mandate to diversify the areas of production to counteract the niche seasonal market of the company's main business of manufacturing water slides. WhiteWater Specialties has had mixed results with earlier diversification efforts. Because WhiteWater has tried to branch out in many other areas, this may be the way to go, as the open mould process they use can be adapted to the majority of potential fiberglass signage. The issues with this could be keeping up with the demand of both the fiberglass signs and water slide parts production. Though peak season for slide part production is between November and May, and the majority of signs could be produced during the summer and fall months, there still may be overlapping orders and this could cause lower quality or missed deadlines within the manufacturing facility. It can be recommended that WhiteWater Specialties takes on the expansion from Consolidated Industries, but slowly works it into their production makeup, instead of implementing it right away and potentially overwhelming the company with work, and eliminating any possible contract work from Consolidated in the future.
Problem Statement Peter Winford, general manager of WhiteWater Specialities Ltd., must make a decision regarding the potential to expand into manufacturing fiberglass signage at their Kelowna plant which focuses mainly on the production of water slide parts. Winford must make his decision which could quintuple the company’s sales, but could also break their reputation with one of Canada’s largest retailers.
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