...Damien Thomas 08/08/2013 EN1320 Composition 1 Unit 10 Research Paper Part 6: Final Draft of Research Paper The war on drugs isn’t necessary; the amount of money tax payers are wasting is reason alone to consider other options. There is talk that decriminalizing drugs will not help, and that legalizing them will cause more trouble than what is already around, while legalizing marijuana and educating the teens about drugs may guide them to make better choices as they grow older. Not only does the war on drugs take money out of the hard-working hands of Americans, but it also forces drug users to look for alternative ways to get high. Because of unfair laws on drugs such as marijuana, users move toward the legal “spices” that cause more death than marijuana itself. There are a few states that have legalized marijuana for medical purposes, although it’s still difficult to grow and use in those states because of federal laws. The legalization of medical marijuana; brings money to that state, helps the sick, opens jobs and rises the tax revenue; a few of the things to look forward to when Uncle Sam starts treating us like adults. “In the 1980s and ‘90s the U.S. beat back the cocaine and heroin epidemics, but not by legalization or decriminalization, but by tough law enforcement, strong prevention and education programs and public outcry.” (Bennett, 2013) The truth is the War on Drugs is something like the War on Terrorism. To end terrorism is to end hate; a great idea, but is it...
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...celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry (Daneshvary and Schwer 2000, Kambitsis et al. 2002). Female athlete Venus Williams, tennis player and Wimbledon championship winner in 2002, for example, has signed a five-year $40 million contract with sportswear manufacturer Reebok International Inc.1 Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public (Ohanian 1991). The underlying question is, if and how the lively interest of the public in ‘the rich and famous’ can be effectively used by companies to promote their brands and consequently increase revenues. As a first step to answer this question, this paper will examine the relationship between celebrity endorsements and brands, by applying a selection of widely accepted principles of how consumers’ brand attitudes and preferences can be positively influenced. Thereby the...
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...UNIVERSITY OF NORTHERN PHILIPPINES College of Business Administration and Accountancy Tamag, Vigan City Reaction Paper (Total Quality Management) Submitted by: Marjay M. Tejero BSHRA IV – B Submitted to: Mr. Erwin Tolbe INTRODUCTION GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining but doing. The General Electric Company, commonly abbreviated simply to GE, is a major technology conglomerate based in the United States. General Electric was founded in Menlo Park, New Jersey, in 1878, by Thomas Edison, the inventor of the light bulb. It has gone on to become one of the most powerful and dynamic corporations in the world and as of 2008 was the tenth-largest company on Earth in terms of market capitalization. It is viewed by many as being the single most successful conglomerate, and was a conglomerate long before the practice became commonplace in the 1960s. Thomas Edison is widely hailed as a genius, both as an inventor and as a businessman, and it was his vision that laid the groundwork for General Electric. In 1876 he opened his first real workshop in Menlo Park, where he set about exploring the possibilities of many different inventions he had seen at that year’s Centennial Exposition in Philadelphia. This workshop...
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...A Theme Throughout Generations Throughout history and today, people are drawn to others that they find interesting. Pop culture is not made up of people who do ordinary things, but of individuals who fascinate and intrigue the rest of the world. Although there are many reasons why we are drawn to these people, it has become clear to me during my research that the most legendary people of all time have been portrayed as unique. Mysterious or eccentric character traits tend to attract large audiences. As we discover what makes an artist or writer special, it gives us more to talk about. The more we talk about these artists the more famous they become. In this paper I will be focusing on artists, over the years, that people were drawn to because...
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...Robert Wesoloski Andrew Gross Nigel Whitney Table of Contents Executive Summary……………………………………………………………………………….2 Background Company mission statement and information Financial Macro environmental factors………………………………………………………………..4 Social and culture Demographics Economics Technological Political SWOT Analysis………………………………………………………………………………………6 Strengths Weaknesses Opportunities Threats Marketing Planning……………………………………………………………………………….7 Marketing Objectives Marketing research Target Markets………………………………………………………………………………………8 Measurement………………………………………………………………………………………..8 Implementation……………………………………………………………………………………..9 Messaging Packaging Distribution Control Branding and Positioning Marketing Mix……………………………………………………………………………………….11 Product Price Place Promotion References………………………………………………………………………………………………12 Executive Summary and Introduction Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community. We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are...
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...Public Disclosure Authorized WPS5572 Policy Research Working Paper 5572 Public Disclosure Authorized What Drives the Development of the Insurance Sector? An Empirical Analysis Based on a Panel of Developed and Developing Countries Erik Feyen Rodney Lester Roberto Rocha Public Disclosure Authorized Public Disclosure Authorized The World Bank Financial and Private Sector Development Finance and Policy Units February 2011 Policy Research Working Paper 5572 Abstract The insurance sector can play a critical role in financial and economic development. By reducing uncertainty and the impact of large losses, the sector can encourage new investments, innovation, and competition. As financial intermediaries with long investment horizons, insurance companies can contribute to the provision of long-term instruments to finance corporate investment and housing. There is evidence of a causal relationship between insurance sector development and economic growth. However, there have been few studies examining the factors that drive the development of the insurance industry. This paper contributes to the literature by examining the determinants of insurance premiums (both life and non-life premiums) and total assets for a panel of about 90 countries during the period 2000-08. The results show that life sector premiums are driven by per capita income, population size and density, demographic structures, income distribution, the size of the public pension system, state...
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...Coca-Cola 11 Conclusion 12 References 13 Biblography 14 Abstract This paper will seek to define what are cognitive, affective and behavioural responses and link them to how the Coca-Cola Company has used its marketing mix to influence consumer responses in these ways. Section One Introduction Coca Cola (Coke) is one of the most successful brands in history and definitely the most well-known. The brand is identifiable in even the most remote parts of the planet and according to its website has a brand value of approximately $81.6 million (coca-cola company.com). Thought little has been done to alter the taste of the original coca cola formula, the 128 year old soft drink giant continues to evolve as the needs of the market change via innovation and keeping on top of trends. This is accomplished through continuous analyse of the needs of the customers within an ever changing market in order to meets and exceeds the consumer’s expectation. (Interbrand.com). Undoubtedly, the company’s reach is wide and within recent years Coca Cola has managed to develop a vast portfolio of products ranging from water to juices to diet drinks thereby widening its market share by aiming to satisfy all the refreshment needs of its potential customers. Coca Cola is no doubt a world-wide phenomenon! It has managing to create unprecedented brand loyalty thus ensuring its longevity. In this paper, the sound and resilient relationship which the coca cola brand has with consumers...
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...By: Asana Kusnadi Mid Semester Examination Table of Content 1. Background 2. Vision Statement 3. SWOT Analysis of SpaceX 4. Porter’s Five Forces Model 5. SpaceX TOWS Matrix 6. SpaceX Business Model 7. SpaceX Business Level Strategy 8. Conclusions I. Background SpaceX or Space Exploration Technologies Corporation is a space transport services company headquartered in Hawthorne, California. It was founded in 2002 by former PayPal entrepreneur and Tesla Motors CEO Elon Musk. SpaceX was founded with the goal of reducing space transportation costs and enabling the colonization of Mars. It has developed the Falcon 1 and Falcon 9 launch vehicles, both of which were designed from conception to eventually become reusable. SpaceX also developed the Dragon spacecraft, which are flown into orbit by the Falcon 9 launch vehicle, initially transporting cargo and later planned to carry humans to the International Space Station and other destinations.[1] By 2012, SpaceX had over 40 launches on its manifest representing about $4 billion in contract revenue—with many of those contracts already making progress payments to SpaceX—with both commercial and government (NASA/DOD) customers. As of December 2013, SpaceX has a total of 50 future launches under contract, two-thirds of them are for commercial customers. SpaceX's low launch prices, especially for communication satellites flying to geostationary orbit, have resulted in market pressure on...
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...and formatting tidied. pdb conversion by bigjoe. IF TOMORROW COMES by Sidney Sheldon, ©1985 BOOK ONE Chapter 01 New Orleans THURSDAY, FEBRUARY 20--- 11:00 P.M. She undressed slowly, dreamily, and when she was naked, she selected a bright red negligee to wear so that the blood would not show. Doris Whitney looked around the bedroom for the last time to make certain that the pleasant room, grown dear over the past thirty years, was neat and tidy. She opened the drawer of the bedside table and carefully removed the gun. It was shiny black, and terrifyingly cold. She placed it next to the telephone and dialed her daughter's number in Philadelphia. She listened to the echo of the distant ringing. And then there was a soft "Hello?" "Tracy... I just felt like hearing the sound of your voice, darling." "What a nice surprise, Mother." "I hope I didn't wake you up." "No. I was reading. Just getting ready to go to sleep. Charles and I were going out for dinner, but the weather's too nasty. It's snowing hard here. What's it doing there?" Dear God, we're talking about the weather, Doris Whitney thought, when there's so much I want to tell her. And can't. "Mother? Are you there?" Doris Whitney stared out the window. "It's raining." And she thought, How melodramatically appropriate. Like an Alfred Hitchcock movie. "What's that noise?" Tracy asked. Thunder. Too deeply wrapped in her thoughts, Doris had not been aware of it. New Orleans was having a storm. Continued rain, the weatherman had...
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...ever-changing and ever-growing entity. The study of ‘the media’ also comes under the radar of applied linguistics because at the core of these media is language, communication and the making of meaning, which is obviously of great interest to linguists. As Fairclough (1995a: 2) points out, the substantively linguistic and discoursal nature of the power of the media is a strong argument for analysing the mass media linguistically. Central to the connection between media studies and studies of the language used in the media (media discourse studies) is the importance placed on ideology. A major force behind the study of ideology in the media is Stuart Hall (see, for example, Hall 1973, 1977, 1980, 1982). Hall (1982), in his influential paper, notes that the study of media (or ‘mass communication’) has had a chequered past. He charts its early years from the 1940s to the 1960s as being dominated by what he terms sociological approaches of ‘mainstream’ American behavioural science (Hall’s emphasis). From the 1960s began the emergence of an alternative paradigm, a ‘critical’ one. In looking at ideology in the media, one is essentially taking a critical stance. As Hall puts it, ‘the simplest way...
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...Harvard Business School 9-598-021 Rev. February 9, 1998. WESCO Distribution, Inc. Late in June 1997, Jim Piraino, VP marketing for WESCO Distribution, Inc. (see Exhibit 1), was preparing for a yearly review meeting with his CEO Roy Haley. At the top of the agenda was the performance of the National Accounts (NA) program during the first half of 1997 (see Exhibit 2). Haley had ambitious plans for WESCO over the next five years. He had charted out a course that called for an annual growth rate of 6% to 8% in sales, and more important, an annual increase of 12% to 16% in profitability. "In 1996, we were a $2.2 billion company with an EBIT of around 3%. I want us to be a $3 billion company with an EBIT of over 5% by the year 2000. This target is very much achievable. In the last few years, our customers have made significant changes to their business processes. These changes provide us a unique opportunity to provide greater value to our customers while improving our market position and profitability. I want WESCO to be recognized as a leader in learning, adapting, and responding to changes in customer needs," said Haley. Although acquisitions of other companies were expected to contribute over half the revenue growth, most of this business was not expected to exceed current profitability levels. WESCO’s current NA program, which had been initiated in 1994 as a response to the changing market dynamics, was expected to deliver the additional revenue growth and obtain the desired...
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...meant to relay a message to people but change their hearts in the process and help people endure positive out takes on life. Gospel music has a long rich tradition with great contributors such as Thomas Dorsey, Mahalia Jackson, Whitney Houston, and Kirk Franklin. Things such as gospel music workshops and conventions exist today to educate individuals on this peculiar style of music. Recently, I held a gospel music workshop and many things were involved in putting it together. The following paper will discuss my research on the evolution of gospel music and elaborate more on why I decided to do a gospel music workshop. African American gospel music has been implemented with secular and non-African American elements. This has caused many individuals to wonder “what is gospel music?” This musical phenomenon has moved beyond the walls of the “black church” and includes many aspects (Wise 1). Gospel music can be defined from a cultural, spiritual, or musical perspective. There are underlying theological and spiritual principles Gospel music was a sacred folk music that originated out of slave songs, field hollers, Baptist lining hymns, and Negro spirituals and standard Protest hymns and many composed songs. The Center for Black Music Research in Chicago, IL classifies gospel music as African-American Protestant vocal music that...
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...Education on Wound Care for Diabetic Patients Education on Wound Care for Diabetic Patients Abstract Non-compliance of wound care management has increased the risk of infection and amputations. Diabetes wound care management is an important and fundamental aspect when it comes to diabetes teaching and education. Assessment of the feet daily and at a primary care office will provide information such as noncompliance, risks for neuropathy, peripheral vascular disease, macro-vascular disease, and possible amputation. Education provided by health care practitioners to the diabetic population will promote decrease in risk for further complications and the patient to be involved in their own care. Assessment, treatment, and education on wound care management with the involvement of the patient will increase the patient’s quality of life and be very beneficial to both the practitioner and the patient. Keywords: diabetic wound care management, diabetic ulcer care, outpatient diabetes management, diabetic care management Introduction Working in a primary care setting will involve a multitude of disease processes- diabetes mellitus being one of them. Diabetes is a disease that is characterized by high levels of blood glucose with a defect in insulin secretion and cell resistance. Without proper management, diabetes may lead to other issues in health. Examples of such, would be, delay in wound healing, leading to foot ulcerations, which thus increases the risk for amputations...
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...PROFESSOR (with tenure). School of Management Rensselaer Polytechnic Institute, Affiliate of Sloan Foundation Industry Studies Centers Major Interests: • Innovation Management • Product Design, Marketing and Brand Management • Innovative Teaching Approaches (Multimedia Enhanced on campus and Distance Learning) AWARDS 1995 Boeing Outstanding Educator Award Hesburg Award Team (for Educational Innovation) In 1995, I was a co-recipient of the Boeing Outstanding Educator Award and a member of the team receiving the Hesburg Award for Educational Innovation TEACHING Teaching Role. My recent teaching has been in Rensselaer’s resident MBA program (both full and parttime), Professional and Distance Education Program and undergraduate programs. My research and teaching have made important contributions to efforts to build the marketing and management and technology curricula in the School of Management at Rensselaer and at other universities who have adopted our teaching materials. As a pioneer in interactive leaning material on product development and manufacturing, I have developed several interactive multimedia cases and collaborated on the development of simulations designed to teach marketing principles and bridge management and engineering disciplines. The simulations teach marketing, design and manufacturing concepts by exposing students to tradeoffs inherent in new product development. They help provide an understanding of design, manufacturing, and marketing decisions, as well as...
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...CHAPTER ONE INTRODUCTION BACKGROUND The restaurant industry consists of restaurants, bars, and other away-from-home eating facilities. The National Restaurant Association (NRA), an industry trade group based in Washington, D.C., estimated that industry sales in 2001 totaled $399 billion and predicted that industry sales will hit $576.9 billion by 2010. According to the National Restaurant Association (1999), an estimated 844,000 establishments offered prepared food in the United States in 2001 and the number of restaurants in the U.S. is forecasted to increase to 1,001,305 by the year 2010 (Figure 1.1). 1200 1000 1000 831 800 577 600 400 376 200 0 Sales (billions) Locations (thousands) 2000 2010 Source: National Restaurant Association (1999) Figure 1.1 Restaurant Industry Sales and Locations 1 There are a variety of possible locations for restaurants including a freestanding unit, located in shopping mall outlet, food court, or a multiple concept unit within an existing facility designed for another business such as a gas station and convenience store. It may be leased space, a building the retailer purchases, or a new structure built to specification. Each has its own advantages and disadvantages for specific types of restaurants (James, Walker, and Etzel, 1975; McGuire, 1993; Powers, 1997; Hsu and Powers, 2002). The cost of land, lease expenses, and building varies with the location of the restaurant. Metropolitan...
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