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Who Shares the Moral Responsibility for the Slavery Occurring in the Chocolate Industry?

In: Social Issues

Submitted By Dortea
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Name: Dortea Nauyoma
Student No: WB/11/AC312
Level: Higher Diploma
Course: Finance Management

CORPORATE STRATEGY ASSIGNMENT NO:2

How can the SWOT analysis be useful for both internal and external organizational environment analysis? Use the International University of Management as your case study.

SWOT analysis is a structural planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in an organization. It involves specifying the internal and external factors that are favorable and unfavorable in achieving an objective. The analysis is carried out to allow achievable goals or objectives to be set for the organization. It looks at the internal factors which are: Strengths and Weaknesses of an organization and external factors which are: Opportunities and Threats represented by the external environment to the organization.
A SWOT analysis can offer help-full perspectives at any stage of an effort and it might be used to explore possibilities for new efforts or solutions to business, make decision about the best path for initiative, identifying opportunities for success in context of threats and can also be used to adjust and refine plans mid-course.
SWOT when broken down simply means analyzing: Strength- that characteristics of the business that give it an advantage over others. Weakness- the disadvantages the business have internally compared to its competitors. Opportunities- current external trends which are waiting to be taken advantage of. Threats- external environment which may cause a problem and have a negative impact on the business.

I can now use International University of Management as an example to carry out SWOT analysis to reveal positive forces that works together and potential problems that needs to be addressed in order for IUM to achieve its objectives.
International University of

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