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Whole Foods Hbs Case Question

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Submitted By kaitlynk3
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Pages 2
Kaitlyn Keane
Prof. Sanjay Jain
MGMT 162: MWF 10:30am
April 24, 2015
Whole Foods Case 1. In what ways do you think Whole Foods has created value for society? And how have their efforts to create social value led to business results?

When the majority of Americans were not eating properly Whole Foods came in and offered healthy and organic food items that enhance customers’ lives by nourishing their bodies. With this emphasis on healthy and tasty foods, more and more Americans began to purchase healthier and organic options. Whole Foods also created value for society by working with organic regional and local farm owners to sell their produce in their stores. The company has also contributed donations to nonprofit organizations that supported things such as sustainable agriculture, reducing waste, and encouraging environmentally friendly store maintenance programs. Employees were also encouraged to give back to the community through 20 hours of paid community service. These examples of ways Whole Foods has created value for society have helped their business in multiple ways. It fostered a strong group of dedicated employees who praised the company’s values. The value created for society also attracted more loyal customers who supported the grocery store doing so much for the environment and society. In turn this has increased the companies sales and profitability. 2. In the last few years is Whole Foods more about growth or is its social mission? How does it support of practices such as the development of large-scale organic farms fit with their broader social ideology?

John Mackey calls his business strategy “conscious capitalism,” in this he believes there is a synergy between financial growth and social value. The best way for Whole Foods to “maximize profits is to not make them a primary goal of a business.” Some of the core values that

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