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Whole Foods Market in 2010: Vision, Core Values, and Strategy

Whole Foods Market 2010 1
OVERVIEW
The synopsis of the Whole Foods case discusses the ideas and strategies used by the co-founder and current CEO, John Mackey in taking Whole Foods Market from a small, local store in Austin, Texas and turning the company into one of the nation’s largest retailers of natural and organic supermarkets.
STRATEGY
The success of Whole Foods is due to the intelligent business strategies used by the company. Strategies were used in all elements of the company including those regarding growth, location, product line, pricing, cost controls, merchandising, marketing, operations, employee compensation, purchasing, distribution and social responsibility. Whole Foods strategy has worked well for the company assisting in supporting growth and income for the future. Whole Foods had a niche for providing a variety of natural and organic goods. Even though conventional stores have begun selling a limited amount of organic products, Whole Foods continues to have a competitive edge due to their consistent effort to be the best in the natural food market and striving to build and keep their dedicated customers.
STRATEGIC VISION AND MOTTO John Mackey’s vision for Whole Foods differentiates the company from an ordinary retail store to one that is extraordinary. It has provided the company with the reputation of being a pioneer of the natural and organic consumer market. It is a well-rounded vision that touches upon every element of the strategic process. Whole Foods motto, “Whole Foods, Whole People, Whole Planet, defines the company by describing their philosophy on their products, the type of

Whole Foods Market 2010 2 dedicated employees they desire within Whole Foods and their concern for the planet. This motto sets the company apart from its

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