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Whole Foods - New Zealand

In: Social Issues

Submitted By bpodum
Words 621
Pages 3
Globalization in NZ: Laws, local markets, farmers, what we need to consider to enter, what we need to appeal to the NZ population, what I expect them to do, PESTEL analysis, Auckland (how many people live there, find an article on health in NZ) marketing the product

Whole Foods has a strong reputation of being one of the top premium organic grocery stores here in the United States, but their business could grow to other countries, such as New Zealand. New Zealand has a population of over 4 million people who are very culturally health conscious. There is a very good market for Whole Foods to come into New Zealand and become a successful chain of stores around the two islands. For Whole Foods to successfully come into this country they would have to look at the laws, environment, socio-economics, marketing and technology. Whole Foods has to implement a strategic plan before they even enter the country. Auckland, the capital of New Zealand, is an excellent place to open up a Whole Foods. “Many New Zealanders engage in some form of Self Care: sustaining a physically active and health conscious regime to maintain or restore good health.” (1) Auckland has a population of 1,300,000 residents which is roughly 31 percent of the country's population. This gives a good and diverse target marget for Whole Foods to enter into. Whole Foods would first have to register with New Zealand’s government before they were to start implementing their plan.” If you form a company, various formal steps are required. But even if you start as a sole trader, you should notify Inland Revenue so that they can record you are self-employed.” (2) After Whole Foods is set up they can begin to create a team of marketing, financial and agricultural professionals from around the local area to look into how to successfully bring the company overseas. Whole Foods prides themselves on being a

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