...Organizational Goals and Objectives Whole food presents a “Declaration of Independence,” (the combined single mission statement) as follows: Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of interdependence among our various stakeholders (those who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust. Whole foods clearly has instilled in its core values the importance of having a balance within their stakeholders which makes whole foods have a inviting nature for all parties involved. Subsequently, the Whole Foods mission statement satisfies the needs of all stakeholders. Although, whole foods does pride that their costumer is their more valued stakeholder. Our customers are the most important stakeholder in our business. Therefore, we go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for whole foods. We guarantee our customers 100%...
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...My initial opinion prior to the debate is that in regards to what should be allowed to be used as pesticides, I believe that both synthetic and natural pesticides have its advantages and disadvantages. Natural pesticides that are found in certain plants have been specifically derived by that plant to protect itself from harmful pests. Although it may be effective in killing certain insects, it may not be as effective for other uses. For instance: a plant is found to secrete toxic chemicals in its nectar that target fire ants and the only way for the ant to be poisoned would be if it drank from the nectar, or bit into the plant itself. This toxin is contained inside the plant and has no exterior effects to surrounding animals. If a manufacturer extracted the pesticidal ingredients from the plant and turned it into a spray that people can use in their homes, how do we know what kind of effects it will have on the environment? Yes, the ingredients are all natural, but it was made specifically for the plant and it was fully contained in nature. The toxin could have acidic properties and enzymes that could deteriorate surrounding environments and kill other organisms, not just fire ants. Perhaps there is a reason why the toxin is found to be naturally isolated inside the plant. Although there have been negative opinions towards synthetic pesticides, sometimes man-made pesticides may actually be more beneficial to the environment than their natural counterparts. Scientists are able...
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...Employee Name: Date: 9/27/11 Company: Whole Foods 10-K Annual Report 2010 PESTEL 1.Political pg. 5: We have encouraged innovative animal production practices to improve the quality and safety of the meat and poultry sold in our stores while also supporting humane living conditions for the animals. * Whole Foods has taken a stance on a long debated political issue of the treatment of animals used as livestock. Taking an interest in the living conditions of animals appeases their client base that believes strongly in this issue, and the company also gets the benefit of knowing that the animal products they place on their shelves have come from cleaner and safer environments. 2.Economic pg. 9: Created in 2005, the Whole Planet Foundation is an independent, non-profit organization whose mission is to empower the poor through microcredit, with a focus on developing-world communities that supply our stores with product. * Developing the economy in developing-world areas is necessary to create new capital markets. Microcredit initiatives are an excellent way to start the process, and Whole Foods is using this foundation to help perpetuate the development of the products they sell. Having product made in a country where production is cheaper, while also aiding the growth of a poorer country’s economy can only be beneficial to the company in the long run. ...
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...Eden Organic Foods Introduction describing your selected organization and scenario Eden Organic was founded by Ann Arbor in the 1960s with the help of friends sourcing natural food. At the time, this organization was founded organic all nature foods were a rarity and hardly available, so Eden food co-op was started as a way to make these healthy alternative more readily available. Eden co-op grew into a nature food store from its first initial $200 order to Erewhon in Boston and Chico-san in California, which lead co-op members to travel to local farms going door to door to find framers to grow foods using all nature organic methods. Eden organic grew to offer whole grains, beans, soy foods, cereals, vegetable oils, seed, miso, nut butter and more. As more demand for Eden products materialized, the brand began to develop as more and more consumers and store took interest in the organic food Eden had to offer. In 1972 Eden organic was available to open its first warehouse and within that same year, established a relation with artisan Japanese traditional food makers along with the imports of many of its products and becoming the best nature food company in United States and Canada (Eden Foods, 2011.) As the oldest natural and organic food company in North American and the largest independent manufacture of dry organic foods, Eden organic is looking into new ways to enhance its existing products and services to meets it customers expanding needs. Eden organics...
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...United Natural Foods Judith Palmer MGT/521 April 14, 2015 Daniel Kearney Founded in 1996, United Natural Foods, also known as UNFI, is the leading national distributor of natural and organic foods in the United States and Canada (United Natural Foods, 2009). UNFI serves more than 40,000 customer locations, which includes natural food stores and supermarkets. With Whole Foods as one of their leading retailers here in the United States, UNFI currently has 33 distribution centers. Although UNFI has experienced revenue growth, organic food is still only a small part of our food system, and the price of organic foods remains more expensive than conventionally produced foods. The biggest complaint from consumers is the high price of organic foods. Organic foods cost more because of their inefficient distribution network. Strategic and Operational Plans Organic foods are more expensive because of scale. Organic farms don’t operate at scale, so the cost of marketing and distributing organic food is higher. Also, in addition to UNFI’s scale, UNFI also suffers from inefficient distribution network. Now with scale, distribution, supply, and cost taken into consideration, shoppers are limited to purchasing organic foods. UNFI strategic and technology plans to improve their distribution and efficiency of their supply chains is to: * Improve Operations (distribution): The challenge to deliver their organic food in the most efficient way would be dissolved by using distribution...
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...From analyzing the external and internal situation, although Whole Food Market has some big competitors, the company still has a strong competitive advantage over other key rivals in the natural and organic food industry. What is strategy that Whole Food Market implemented to compete successfully with their rivals? II. Process of finding the answers Base on the theory in the textbook and the information from Internet as well as results of the previous BCD, our group will test each of strategy to find out what is the most appropriate one for Whole Food Market Company. Testing 1. Low cost provider strategy Work Condition | Evaluation | Product price between rival sellers is vigorous | YES: From the case, competitors of Whole Food Market are trying to lower their price to compete and gain customers. For example: Trader Joe’s price is so attractive with customer, Fresh and Easy also is 20-25% bellow traditional supermarkets that is similar with Wal-Mart’s price and Sunflowers farmer market... | Products are readily available from many sellers | NO:Natural & organic products are special products. From the case, most of retailers try to supply for themselves and carry their private product labels, ex: 45% of products on Fresh and Easy Neighborhood Market product shelves were supplied by themselves, 2000 items carries the Trader Joe’s label, Whole Foods also private label for their products: Whole Body, Whole Baby... | Industry product are not easily differentiated |...
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...Nature View Farms: • Yogurt manufacturer • Yogurt Package: Package Natural Food Store Price Supermarket Price 8 oz. cup $0.88 $0.74 32 oz. cup $3.19 $2.70 4 oz. cup multipack $3.35 $2.85 • Product available in Natural Food Stores • Good Brand Image in Natural Food Store channel • Current Revenue = $13 million • Target Revenue = $20 million in 2 years • Considering expanding into Supermarket channel and does not want to hurt loyal natural food store customers • Has three options to launch business into Supermarket channel Market Facts: • Yogurt is consumed by 40% of the US population • Among those 70% are women • Organic dairy products are bought by 74% of heavy organic buyers and 29% of light organic buyers • For natural food buyers, factors to see when buying yogurt are ingredients and whether it is organic or not • Factors to check when deciding which yogurt to purchase are package, size, price, flavor, freshness, ingredients and whether it was organic or not • Shoppers at Natural Food Stores are older, educated and have higher incomes • 46% of organic food consumers bought at supermarkets • 25% bought at a small health store • 29% at natural foods supermarket • 67% of US households said price was a barrier to their purchase of organic products • 58% said they will buy more organic products if price was less • 44% consumers said there was need for wider selection of organic products Option 1: • Expand SIX Stock Keeping Units (SKUs)...
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...A company which has positioned itself as successfully as Whole Foods Market has been able to, does not exhibit a need for major changes to continue growth. While its model “Whole Foods, Whole People, Whole Planet” states in broad terms its general goals, when looking to make changes and improvements to increase market share and profitability, Whole Market Foods needs to get “Whole Presence, Whole Investment, Whole Expansion”. Whole Foods Market has been successful in purchasing competing stores and building its own stores in researched locations. In the Whole Presence aspect of continued growth, Whole Foods Market needs to carefully continue both practices, with emphasis on carefully because during recessions, moderation and liquidity are crucial to success. While growth is good, it is important to tread carefully as to not appear as though Whole Foods Market has the intention of monopolizing the organic foods market. This can be accomplished by approaching coveted companies as mergers and not hostile takeovers. Furthermore; regarding its public relations, it should be transparent in its business dealings, as is stated in its core values. Whole Foods Market has not shied away from its intentions to grow rapidly; however, as successful as it has been thus far in its expansion, it needs to stay focused on the perception of the consumer. If Whole Foods Market grows too rapidly, it can be perceived as profiting so much from consumers that it can prosper while consumers struggle...
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...| Whole Foods Market | Case Study Analysis #1 | | Britney Brumfield | 3/2/2014 | | Whole Foods Market was found in 1980 and has progressed from a local super market found in Texas, into the globes largest provider of natural and organic foods with over 270 stores worldwide. The rapid growth and success of Whole Foods is due to having “remained a uniquely mission driven company highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture” as stated by the companies CEO John Mackey. Whole Foods states its purpose as a corporation is helping support the health, well-being, and healing of people, team members, and business organizations in general, and the planet. This is Made known by the company motto “Whole Foods, Whole People, and Whole Planet” (Whole Foods). (Fig.1) Whole Foods Market Motto (Fig.1) Whole Foods | Whole People | Whole Planet | * Highest quality * Least processed * Most flavorful * Natural foods NoArtificial: * Additives * Sweeteners * Colorings * Preservatives | People are their companyPassionate employeesMotivated employees | -Whole Planet Foundation-support food banks -Sponsor neighborhood events -Donate to local non-profit groups-Support of organic farming and sustainable agriculture | (Fig.2) Whole Foods Market’s Core Value | Selling the highest quality natural and organic products | Satisfying and delighting costumers | Team...
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...By 2006, Whole Foods Market (WFM) had evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” (Case Analysis-Whole Foods Market 2005 p.1). An example of strategic decision making is WFM implementation of “Health Starts Here” ; an initiative to offer healthier pre-fab food options with limited add-ons such as refined flour and sugar and processed ingredients. The purpose is to encourage better eating among its shoppers. To make it successful they hired healthy eating specialist for each store and created wellness clubs. This is unconventional, and WFM is performing different activities from rivals, and more important this new activities fit and reinforce the other activities such as: selling the highest quality, least processed natural food, satisfies and delights their customer, active support of organic farming, sustainable agriculture that helps protect our planet and decentralized, self-directed team culture. Their Strategic Based Position is a Needs-Based; they seek to meet organic grocery needs of its target customers which are college educated residence interested in eating natural and organic foods. There strategic position is sustainable because of the trade off of being so streamlined with their organic options that tend to be higher priced, by doing so gives up their service to lower income families by not providing lower cots options. As well as only purchasing from farmers that meet WFM’s organically certified requirements...
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...of their revenues, and four 32oz cups, which make up the remaining 14%. The demographics of the people of typically purchase their products are found on the North Eastern and Western Coast. There average shopper are usually more educated and have higher earning incomes that allows them to purchase Natureview’s organic yogurts. Also of these people the majority (over 70%) of them our women who purchasing the products. Also from the article a piece I thought was interesting was that the consumer would choose products based on ingredients and whether or not the product was organic, so price isn’t a major factor. Because their target demographics fit these characteristics they tend to sell to more expensive food retailers like Whole Foods and Wild Oats, who provide organic foods to their customers. As for...
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...Introduction The goal of any company is to attract and retain employees who share their core values. Whole Foods Core Values include selling the highest quality natural and organic products, satisfying and delighting customers, supporting their Team Members (Whole Food Employees) happiness and growth, creating wealth through profits and growth, caring about the communities and our environment, creating win-win partnerships with their suppliers and promoting the health of their stakeholders through healthy eating education. I will take these core values and apply them to the job analysis and prepared job descriptions when determining the job structure at Whole Foods. Evaluation of Jobs and Job Structure In looking at the job descriptions provided in the case study, I was able to assign job titles in the following manner: Job A- Prepared Foods Team Member Job B- Customer Service Team Member Job C- Prepared Foods Department Team Leader Job D- Prepared Foods Supervisor Job E- Dishwasher Job F-Customer Service Front End Supervisor Job G- Prepared Foods Associate Team Leader Job H- Associate Store Team Leader Job I-Grocery Retail Team Member The job structure that I came up with put the above jobs into two categories: Managerial and Store Support. In the Managerial structure I would place Job C, Job D, Job F, Job G and Job H. In the Store Support I would place Job A, Job B, Job E, and Job I. Process, Techniques and Factors The Job evaluation...
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...#1 ' Whole Foods Market Whole Foods are most relevant to a demographic general environment segment. Whole Foods does extensive research on their demographic when choosing where to locate its stores and who to market their company towards. Whole Foods enters markets where the demographic is 40 percent or more educated with a college degree, they locate stores in top statistical metropolitan area, and areas with a high population density. Whole Foods main opportunity is that they have the upward hand on a niche market. They also have private label brands to help bring in more net income for the company. Their main threats are that the organic food market can be very unstable. There is such an increased demand for organic products and there is only limited supply. Organic food is in short supply because organic food only accounts for roughly three percent of U.S. farmland usage, according to the article. This could mean that Whole Foods biggest threat is their own niche market. When dealing with organic foods there is in assurance that quality natural and organic products will be available to meet our future needs, according to the Whole Foods Article. Porter's Five Forces of Competition includes the following: Threat of New Entrants: Barriers to Entry, Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of Substitute Products, and Intensity of Rivalry Among Competitors. Threat of New Entrants: Barriers to Entry could be a tricky force with Whole Foods. When...
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...25,0000 residents. The creation of the market is in response to the growing demand in the community for a local natural food store. Real organic Market will have the advantage of the foot traffic in the hledan retail area which is the home of sein-gay har shopping mall , as well as the home of many and craft shops. The area has a reputation of supporting progressive causes and businesses. The market will be a comfortable place to meet and shop in the community. In addition, the market will also be the most convenient in the area. The closest competing natural food store to real organic market is a twenty minute drive. Real organic Market will give back to the community. We will participate in community projects and host fund-raisers for local community services. 1.1 Objectives • Provide our customers with the freshest, organically grown fruits and vegetables. • Offer foods without artificial colors, flavors, or additives. • Sell earth-friendly cleansers; pure, natural supplements; and gentle, cruelty-free body care products. • Support organic farms that keep our earth and water pure. 1.2 Mission The Last Frontier Market is committed to providing the highest quality, fresh and natural food, health and wellness products. Our staff are friendly, eager to serve and ready to educate. 2.0 Company Summary Last Frontier Market is a vegetarian health food store located in the heart of the Willow Creek section of Richmond. The community of 25,000...
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...Leader Summary Bob Moore, Founder and CEO of Bob’s Red Mill Natural Foods Bob’s Red Mill Natural Foods is one of the most prominent producers of natural and organic milled grain products in North America, with roughly 400 products all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. Based in Milwaukee, Oregon, the company was established in 1978 by founder and CEO Bob Moore. The company has revenues of $70 Million+ with roughly 240 employees. On his 81st birthday, Bob decided to give his $100 Million company to his employees through an Employee Stock Ownership Program. Bob’s passion for health and belief in taking care of one another is as strong today as it was when he first started the business with his wife, Charlee. It's this passion for providing the very best nutritional whole grain that has helped make Bob’s Red Mill Natural Foods the leading name in health foods across the country. Sustainability in Bob's Red Mill's case is also growth. The company has grown an average of 23 percent per year in its three-decade history. Bob's Red Mill is careful in its sourcing; making regular visits to farms and grain elevators to make sure the quality is up to snuff. This attention to detail through Bob’s visionary leadership has underpinned the company's growth. Trust, honesty and integrity, these are the three principles the business is built on. Every...
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