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Why Companies Invests in the Social Projects?

In: Social Issues

Submitted By Ahududu
Words 352
Pages 2
Почему компании вкладывают время и деньги в социальные проекты?
В условиях нарастающего кризиса, когда многим компаниям с трудом удается остаться в бизнесе, одним из главных вопросов остается «Почему компании вкладывают время и деньги в социальные проекты?». На мой взгляд, здесь может быть несколько причин, почему же компании это делают. Очень хочется верить, что основным мотивом является милосердие, желание помочь людям, сострадание.
Мы живем в 21 веке, когда уровень конкуренции очень высок. Это значит, что если ты хочешь, чтобы твоя фирма была известна, тебе нужна хорошая реклама, которая сделает твоей компании имя. Хорошей возможностью для рекламы бизнеса является участие в различных социальных проектах. Ты вкладываешь деньги в благотворительность, и люди узнают о твоей компании как об инвесторе благотворительного проекта. Это хорошая реклама, не правда ли? Я бы отдала предпочтение фирме, которая занимается благотворительностью, нежели компании, которая работает только для своей выгоды. И я говорю не только о покупке каких-либо товаров или услуг этой фирмы, но и о работе в такой компании. В этом случае компания рассчитывает на общественную огласку и внимание, в нужный момент это сыграет свою роль.
Каждый человек всегда ищет выгоду для себя. Согласитесь, вы не будете делать то, что принесет вам вред. В бизнесе важно везде и всегда искать собственную выгоду. По законам нашей страны, если компания инвестирует деньги в общественные благотворительные проекты, то она имеет право на льготное налогообложение. Довольно заманчиво, да? Государство стимулирует предпринимателей для благотворительности. Как говорится, и волки сыты, и овцы целы. Это плюс для государства и очевидное преимущество для бизнесменов
Я как студент считаю, что очень важно инвестировать образование. Эти инвестиции имеют большее количество плюсов. Например, вкладывая деньги в образование, компания может оказать поддержку своим возможным сотрудникам или клиентам.
В конце я бы хотела сказать, что инвестиции в социальные проекты это огромная возможность не только для общества, но и для компании и ее успешного бизнес развития. У бизнесменов, безусловно, может присутствовать и деловая выгода, например улучшение имиджа, но при этом основным посылом все же будет чувство долга, жалость, сострадание. Хотя, конечно, возможны и другие причины, например, чувство вины, страха. И здесь я согласна, что совершение пожертвований — действительно является одним из инструментов улучшения своей судьбы.

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