...calculated before and after activity, and blood pressure can be monitored( silicon strip sold separately) With the chip it will also recommend orthotics if needed, and all of this information can be streamed wireless to your computer/laptop of choice. From then on you can sign up for membership through Nike ID Silver Activity page to help with diet and fitness tips. 2.0 Situation Analysis Nike’s original version of the Nike ID, was well saturated in the market. It didn’t have any other competitors. With the launch of the Nike ID Silver, companies are beginning to grasp the same idea, by being innovative enough to saturate the athletic market and surpass Nike’s gross sales for the Nike ID Plus. Nike has been in the athletic world for nearly four decades now, and has gained a big portion of brand loyal consumers. 2.1 Market Summary |DEMOGRAPHICS| - Equal ratio between male and female - From ages 18-40 [Majority between the ages of 18-28] ! Monique Scott |TARGET MARKET| -Athletes - Fitness - Dieters - Recreational |SUBJECTIVE/AUGMENTED CHARACTERISTICS| The typical design for Nike with “swoosh” symbol, giving status to the owner |BEHAVIOR FACTORS| Users enjoy in easy way to keep track of their daily fitness activities Users are looking for innovation and practicality Users have active...
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...Basketball-Related Injuries Basketball is the fourth leading cause of injury in organized community sports, although more than three out of four of basketball injuries are minor, an injury may require surgery. The ankle and knee are the most commonly injured. Basketball is a popular sport, but the sport has a risk for injuries that can be prevented and/or treated. During basketball games and practice, injuries can result in bruises, sprains, and spasms. Ankle injuries are the most common injuries in basketball. An ankle injury can be caused by overuse and excessive training on the ankle. The most common foot/ankle injury is the Achilles Tendinitis. The ankle is made up of 3 parts; tibia, fibula, and the talus. Where the calf muscles combine...
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...14128081 Sports Socialization My Charts Activities Prior to High School | Level of Intensity | Age Range | Goals of Participation | Tumbling | Sport | 5-9 | State Champion | Tae Kwon Do | Recreation | 4-12 | Become a black belt | Soccer | Play | 5-7 | Have fun with friends | Baseball | Recreation | 6-13 | Play in the city league with my friends | Football | Sport | 9-16 | Score as many touchdowns as I can | Wrestling | Sport | 7-present | Place in the state tournament | Motocross | Sport | 5-present | State Champion | Activities in High School | Level of Intensity | Age Range | Goals of Participation | Football | Sport | 9-16 | Be a team player | Motocross | Recreation | 5-present | Have fun but don’t get hurt | Wrestling | Sport | 7-present | All State, State Champion, All-American, National Champion | Activities in College | Level of Intensity | Age Range | Goals of Participation | Wrestling | Sport | 7-present | Win the starting spot, Conference Champion, All-American | Motocross | Recreation | 5-present | Have fun but don’t get hurt | I have been involved in activities, more specifically sports, from a young age. My parents never forced me to do anything I didn’t want to do. It was always my decision to participate in the activities that I chose to become involved with. My parents supported everything I have ever been involved with on two conditions: I don’t quit, and I always give one hundred percent. I chose to play the sports I did...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Spartan Race and “You’ll Know at the Finish Line” are registered trademarks of Spartan Race, Inc. Designed by Steven Mosier New York, NY Published by Spartan Press ISBN-13: 978-0615675183 ISBN-10: 0615675182 FOR SP A R T A NS A N D F U T U R E S P A R T A NS E V ER YW H ER E. WE GIVE SPECIAL THANKS TO OUR FAMILIES AND FRIENDS— ESPECIALLY OUR WIVES COURTNEY AND SLOAN, AND OUR CHILDREN JACK, JADE, CHARLIE, GRACE, AND CATHERINE— WHO SUPPORT AND INSPIRE OUR ADVENTURES AND MAKE THE SPARTAN LIFE REAL. 4 T A B LE O F C O N T EN T S 5 FOREWORD PREFACE WELCOME TO OBSTACLE RACING, THE ULTIMATE HUMAN SPORT THE SPARTAN BRAND OF OBSTACLE RACING JOIN THE OBSTACLE RACING COMMUNITY CHAPTER 1. MYTHS AND LEGENDS PRIMAL ELEMENTS: WATER AND LAND, MUD AND FIRE PRECURSOR EVENTS OBSTACLE AND CHALLENGE EVENTS: SKILL, ADVENTURE, AND MUD OBSTACLE RACING AS A FORMALIZED SPORT THE FOUNDING FEW FORGING A NEW SPARTAN LEGACY SPARTAN RACE LORE: IN THE BEGINNING … SPARTAN WARRIOR: JASON JAKSETIC SPARTAN WARRIOR: KEVIN GILLOTTI CHAPTER 2. THE SPARTAN BIBLE SPARTAN RACE PHILOSOPHY SPARTAN RACE ETHOS AND PURPOSE SPARTAN RACE ELEMENTS PITTSFIELD, VERMONT, OFFICIAL HOME TOWN OF THE SPARTAN NATION SPARTAN RACE LORE: THE BIRTH OF THE HURRICANE HEAT SPARTAN WARRIOR: JASON RITA SPARTAN WARRIOR: ROB SERRANO CHAPTER 3. THE FIVE ELEMENTS OF TOTAL FITNESS UNDERSTANDING AND MASTERING THE...
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...and Employment16 2. Decision-making process16 2.1. Prize money and Doping17 2.2. Health and Doping22 2.3. Size of Punishment and Probability of Detection 23 2.3.1. Doping game: introduction26 2.3.2. Theoretical example using real numbers 30 2.4. Number of participants and Doping 34 2.5. Conclusion 37 3. Policy advices38 3.1. Efficiency Comparison 38 3.2. Application of Criminal Law 41 Conclusion42 Bibliography44 Appendix A: Interview with Filippo Simeoni49 Appendix B: Interview with Axel Dekker55 Abstract Sports victories are often strived to at the cost of sportsmen’s integrity, reputation, health, security, or even life. The tendency to use performance-enhancing drugs is shaped by factors characterizing the institutional framework. In particular, the prize money, health costs, severity and frequency of punishment, and number of participants are expected to play a crucial role in the decision making process of an athlete concerning doping, therefore their significance will be shown empirically. This will lead to the designing of the policy necessary to create a level playing field in professional cycling. Turns out that a mix of increased controls, review of the list of prohibited substances, and application of criminal law in doping...
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...specific aspects of the marketing campaigns for shoes. This paper will address each part of the plan and how it supports our team goals. Target Market Profile An effective target market profile contains three steps: 1. Create a broad description of the ideal consumer with associated demographics. 2. Develop unique user goals. These goals need to address customer requirements while supporting brand loyalty for the company. 3. Develop a plan to target the customer base. This plan needs to include market availability for the customer including traditional retail and online outlets. The target market is targeted at sports and fitness enthusiast with a desire for a quality product that fits their lifestyle and budget. Our shoe line will encompass shoes for golf, tennis, fitness classes, running, court sports, and team sports. Key buying factors Women and men see shoes differently. They both see shoes as important and have different decision criteria for purchasing. Men historically focus on specific brands with minimal time at the retail location. Typically they leave a store without making a purchase if their specific shoe is not available. It is estimated that 5% of sales to men are lost to this issue alone. (N.A 2007) In a survey conducted by Kristen Ducatte21% of women considered price important, 66% of women focus on quality, 78% focused on shoe fit,...
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...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...
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...local community. In addition, it proposes to attract foreign tourists join the event together so top performers will be invited. Also, it is a charity event too as it is planned to donate part of revenue to the charity in order to helping the people with physical disabilities. Preparing a successful sport event require lots of capital and resources so the sole small business tourism operator may not have enough affordability. However, it owns a complete plan and ideas which are included in this document. My business has already run a few years and has some experiences on it but the financial power is still not strong enough. Therefore, it hopes to raise $100,000 funds to operate that meaningful event. The investment will be used to promote the event and develop a closer relation with another related organization. It is very significant to us as the business now is not available to build a high popularity which may influence the attractiveness of that event and loss a great chance to promote that interesting sport. The following sections are the details of my plan and hope it to be considered and appreciated. Organizational Structure Talented Company is a small sport tourism operator which has been operated for 5 years from 2010 to now. Although it is a small scale business, it owns numerous experiences on creating...
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...running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States. From the start, Nike’s marketing campaigns featured winning athletes as spokespeople. The company signed on its first spokesperson, runner Steve Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a `pyramid of influence’’ – it saw that product and brand choices are influenced by the preferences and behavior of a small percentage of top athletes. Using professional athletes in its advertising campaigns was both efficient and effective for Nike. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off: The Air Jordan line of basketball shoes flew off the shelves, with revenues of over $100 million in the first year alone. Jordan also helped build the psychological image of the Nike brand. Phil Knight said. ``Sports are at the heart of American culture, so a lot of...
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...learning from you. Without of the collective support of all individuals involved I would not have completed this project. Milan Azanjac 565 582 699 Table of Contents Acknowledgements i List of Acronyms iv EXECUTIVE SUMMARY vii SECTION 1 – INTRODUCTION 1 1-1. Company Profile 1 1-2. Goals and Objectives of the Applied Project 1 SECTION 2 – SITUATIONAL ANALYSIS 3 2-1 Environmental Analysis 3 2-1-1. Economic segment 3 2-1-2. Social-Cultural Segment 4 2-1-3. Technological Segment 5 2-1-4. Legal Segment 5 2-2. Industry Environment Analysis 6 2-2-1. Threat of New Entrants 6 2-2-2. Bargaining Power of Buyers 7 2-2-3. Bargaining Power of Suppliers 7 2-2-4. Threat of Substitute Products 8 2-2-5. Rivalry among Competitors 8 2-3. Value Chain Analysis 10 SECTION 3 – OPTION GENERATION 12 3-1. Redesigning...
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...Review of the Research Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD A United States Tennis Association Sport Science Committee Project Tennis Recovery: A Comprehensive Review of the Research Copyright © 2010 United States Tennis Association Inc. ISBN 978-0-692-00528-6 Editors: Mark S. Kovacs, Todd S. Ellenbecker, W. Ben Kibler TENNIS RECOVERY A Comprehensive Review of the Research A United States Tennis Association Sport Science Committee Project Editors: Mark S. Kovacs, PhD Todd S. Ellenbecker, DPT W. Ben Kibler, MD Introduction In the last two decades, physical training and competitive opportunities have increased dramatically in junior, collegiate and professional tennis. This arose due to a multitude of factors, but much of it has stemmed from an increase in knowledge and understanding of scientifically based training programs focused on improving performance. As this focus on performance has increased, the area of recovery has received relatively limited focus. Recovery is a multi-faceted paradigm focusing on recovery from training—session to session, day to day and week to week. Recovery is also vitally important during training as well as in competition between matches and between days during multi-day tournaments. As more information is needed in the area of tennis specific recovery, the Sport Science Committee of the United States Tennis Association (USTA) sponsored an extensive evidence-based review of the available literature...
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...“Making it Easier to Do it Right” A Full Business Plan presenting to you the latest fitness wearable technology, the Hercules, and accompanying mobile application, the Hercules Trainer Presented by & Company CEO Adeel Safdar “Hercules” CFO CPO CMO COO CTO CCO Making it Easier to Do it right Full Business Plan Company & Product Hercules & Co., led by CEO Adeel Safdar, presents the fitness wearable product, Hercules, and accompanying app Hercules Trainer. Confidentiality Agreement This agreement is to acknowledge that the information provided by Hercules & Co. in this business plan is unique to this business and strictly confidential. No information in this business plan can be disclosed without the express written permission of the CEO Adeel Safdar. Upon request, this document is to be immediately returned to Hercules & Co. Disclaimer Some of the statements contained in this Full Business Plan, including information incorporated by reference, discuss future expectations, or state other forward looking information. Those statements are subject to known and unknown risks, uncertainties and other factors, several of which are beyond the control of Hercules & Co., which could cause the actual results to differ materially from those contemplated by the statements. The forward looking information is based on various factors and was derived using numerous assumptions. In light of the risks, assumptions, and uncertainties involved, there can...
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...WEST VISAYAS STATE UNIVERSITY LA PAZ, ILOILO CITY I. INTRODUCTION SWIMMING Swimming is an aquatic sport which is based on the human act of swimming. Basically, the goal of swimming sport is to complete a given distance in the smallest time. Different swimming competitions are held which are totally based on speed and endurance such as crossing an English Channel. Swimming as a sport, is different from other aquatic sports like diving, synchronized swimming and water polo that involves the act of swimming but the goal is neither speed nor endurance. However, it is widely believe that swimming is the best aerobic exercise in the world. During 19th century, competitive swimming became very popular and the international swimming association, Federation Internationale de Natation (FINA) was formed in the year 1908. Professional swimming develops with the formation of this swimming association. There are thirty six officially individual swimming events including 18 male events and 18 female events. These competitive swimming events are governed and organized by FINA. However, among 36 events only 34 of them are recognized by the International Olympic Committee which includes 17 male and 17 female. (Source: sportslister.com/swimming) WEST VISAYAS STATE UNIVERSITY LA PAZ, ILOILO CITY II. HISTORY SWIMMING The sport of swimming has been recorded since prehistoric times; the earliest recording of swimming dates back to Stone Agepaintings from around 7,000...
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...April 9, 2013 Live UP Marketing Campaign Client: Jawbone Product: UP Health Wristband Industry Background The Jawbone UP is a band and smartphone app that allows its’ users to be able to track their movements, sleep, and food consumption (Jawbone). The wristband makes it easier for users to live a healthier lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness...
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