...Colgate-Palmolive: Cleopatra (1)Evaluate the results of the market survey carried out in advance of the release of “Cleopatra” after analysing the Canadian soap market. If you believe the market survey was not appropriate, explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because of the following reasons:(1) Inappropriate Target Sampling The idea of introducing Cleopatra soap to Canada, especially Quebec Province with French background, came because of the grand success in France and the expectation that the cultural similarities between those two places would produce similar results. Though the basis of considering the Quebec Province was their French influence, the market survey was conducted in Toronto, a city in Quebec’s neighbouring province Ontario that has British influence. So at the first place, the researchers got the target sampling completely wrong and the market survey results for the British-influenced market cannot be used to assess the demand in the French-influenced market.(2) Inappropriate Research Study Method. The first research study was conducted with a “super group” of articulate professional women who were introduced to the product, its price and advertising, followed by open discussion on likes and dislikes. This study showed positive...
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...Cassius Dio once said Cleopatra “captivated the two greatest Romans in her day, and because of the third she destroyed herself” (Biography.com Editors). Cleopatra ruled Egypt with such confidence and maturity for her age. She lost the throne and managed to reclaim it, eliminated the threat of her siblings taking the throne from her, and fell in love not once, but twice. Cleopatra’s ending captivated the hearts of the people of her time, and still continues to capture the hearts of people today. Her perseverance and confidence inspires women all over the globe. The life of Cleopatra VII Thea Philopator, struck with tragedy more than once, remains a well known story that no one can forget; however, she strongly and intelligently proved she could...
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...National Geographic’s “Searching for the Real Cleopatra” by Chip Brown, claims that Cleopatra's tomb is still out there hidden. Though no ruins have been found for a very long time, Dominican archaeologist Kathleen Martinez has been excavating, and believes that she is going to be found. I know source is credible because National Geographic is a non-profit organization that publish factual information about science, nature andexpiditions. This source is also credible because the information presented is within a 15 min recentness limit, being published in 2011. Information about Martinez’s quest to find Cleopatra is also pbs.org. ¨Searching for the Real Cleopatra is ocjective,¨ the articles isint biased, it simply tells the story in...
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...Antony and Cleopatra, Shakespeare shows that either man uses love to achieve his own goals (like Claudio who wants to marry Hero as she is the perfect Elizabethan woman) or love is influenced in man by other people (like Beatrice and Benedick) or the intensity of love even brings about the death of lovers (as in Antony and Cleopatra). In addition, some characters explain their actions by professing or implying that they did them out of love (or heart-break due to lost love) when that is not actually the case. A key scene in Much Ado About Nothing occurs when Claudio publicly declares Hero to be sexually promiscuous just because he apparently saw her speaking to a man outside her bedroom window; Claudio’s tries to redeem his honor in the eyes of the public while giving people the impression that he is a betrayed and heart-broken lover who is shaming Hero. Similarly, in the Battle of Actium which takes place in Antony and Cleopatra, we see Caesar making a grave mistake of following Cleopatra when she sails away mid-battle. “Egypt, thou knew’st too well My heart was to thy rudder tied by th’ strings, And thou shouldst tow me after.” (3.12.60 – 62) Antony states that his heart is tied to her and will follow her anywhere, implying that he is very much in love with her that he would do anything to keep her by his side. But in reality, it seems as though Antony is insecure and followed her as he thought she was leaving him; he likes the challenge that sharp-tongued Cleopatra provides...
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...Nonfiction, Scholastic Inc., New York, Toronto, London, Nel Yomtov, 2013 In Ancient Egypt, the ancient world, it explains all the all complex, and confusing Egyptian dynasties, hieroglyphics, government, and the clothes. The Egyptians had ruled their time 5,000 years ago for about two thousand years. The hieroglyphs are the Egyptian writing that is is so perplexing that people haven’t quite encrypted it yet. The government always has a Pharaoh that is the Egyptian leader, though the Egyptians have been invaded by neighboring countries they have always found a way to bounce back and take back their great country. Egyptians had a very unique idea of fashion, everyone wore eye makeup and footwear was priceless, and most people were...
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...and gender roles, Ginevra has a very difficult time labeling Lucy as a traditional female. Bronte craftily created Lucy as this untraditional female protagonist in order to challenge Victorian ethics through her silence over her narrative. Throughout the novel, Lucy reveals her dissatisfaction with the Victorian values, however at the same time she represses information and keeps her identity concealed. This personality trait gives her great power over the reader, who longs to get more information about this mysterious character. The novel begins with Lucy saying, “When I was a girl I went to Bretton about twice a year, and well I liked the visit.” This line from the first chapter is clearly vague and does not give any incite to why Lucy Snowe is staying at Bretton. Instead, she then jumps right into introducing her God-mother to the readers. “I was staying at Bretton; my godmother having come in person to claim me of the kinsfolk with whom was at that time fixed my permanent residence. I believe she then plainly saw events coming, whose very shadow I scarce guessed; yet of which the faint suspicion sufficed to impart unsettled sadness, and made...
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...From Republic to Dictatorship: Caesar to Octavian (50–30 BCE) Summary The Pompei-Caesar civil war was violent on a scale not previously experienced by Rome. It was bad for the Ancient Mediterranean world in general. The war disrupted its agricultural bases and was economically wasteful, in addition to bringing political uncertainty, as the petty potentates in client relations to Rome were not sure with whom to adhere, since they were uncertain who would be victorious. Additionally, much life was lost, with the elite of Rome and the outlying Italian cities being prominently represented among the victims. In 47 BCE, Caesar returned from the East, and was publicly pardoned by the Senate. Pompeii's supporters renewed the Senate with their own numbers, after which Caesar left to confront North African rebels under Q. Metullus Scipio. Arriving in the winter of 47-46, he only had half an army, and waited until the spring before destroying the Pompeiian-supported rebels at Thapsus. His forces massacred the rebels. The Rome Senate then accorded him the power of Dictator for ten years, allowing him as well a four-fold triumph: victories over the last ten years were celebrated, including Gaul, Egypt, Pontus, and Africa. Just after this he defeated a further rebellion under Pompei's son, Sextus Pompei, in Iberia at Munda. This was the last civil war battle in Caesar's time. His status as Dictator provided him commands of the army and provinces; financial control, foreign policy decisions...
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...This film takes place the streets of Southern California and helps give inside as to how these women do any and everything just to get by and make it on their own. Because tragedy and poverty strikes the women’s’ lives, they matters into their own hands and turn to robbing banks to make an escape from the city and lifestyle they have been surrounded by for years. The key actors in Set it Off are the following: Queen Latifah played as Cleopatra Sims (Cleo), Vivica Fox played as Francesca Sutton (Frankie), Jada Pinkett played as Lida Newsom (Stony), and Kimberly Elise played as Tisean Williams (T.T). These four childhood friends felt that the series of unfortunate events that have constantly occurred in their lives were just enough to push them over the edge and into the world of bank robbery (Polluck & Gray, 1996). This story is set to touch those who have been in these situations and give them the since that they are not alone. In the end we chose our fate and it is to us to choose the right path. “The moving picture, or film, is a powerful and complex form of visual communication that not only sets the agenda for what viewers think and talk about but also allows viewers to create and shape meaning based on what they have seen” (Ryan, 2012, p.37)....
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...just anyone. In order to receive this title, one must be a large contributor to the city (Boardman 533-534). Octavius Caesar was related to the famous Julius Caesar through Octavius' mother. Atria was Octavius' grandmother and Julius Caesar's sister, therefore making Octavius his great-nephew. When Julius Caesar was murdered in 44 B.C., his will read that Octavius was to be adopted by him, making Octavius his son and heir to the Roman Empire. Also, in his will it stated that every citizen of Rome would receive a cash gift. Octavius rushed to Rome to take his throne, but when he arrived in Rome, he realized the Antony had already taken control of the city. He could not persuade Antony to release the money in Julius Caesar's treasury so he had to borrow all the money he could to give the gifts to the citizens. Julius Octavius Caesar was only eighteen when he was thrust into the world of hate and greed. Even though he was supposed to be the ruler of Rome, he had to march on Rome in order to get any respect from Cassius and Brutus. Cassius and Brutus were the head of the conspiracy to kill Julius Caesar. Ironically, Augustus comes back to kill Cassius and Brutus for the power. (Hornblower, Companion 105). When Augustus became emperor, he tried to...
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...For example, Cleopatra is a symbol of sensuality and beauty in society. She is often misunderstood for marrying her cousins and for her relationships with powerful men. This had led writers like Propertius to refer to her as “the whore queen” in their work. However, when taking a deeper look at her life story it becomes apparent that her actions were all in an effort to protect her empire and throne. She is more of a symbol of power and dedication to her empire, but her bundled lore demonstrates otherwise. Due to a lack of textual information and misrepresentation by scholars, her legend has been skewed. This goes to show how symbols play a large role in our culture, but if we’re not careful we won’t have accurate historical knowledge. A factor that likely contributed to her lore is media. For example, the image of the Egyptian queen in the film Cleopatra (1963) is the image most often associated with her. This goes to show how impactful illiterate forms of knowledge, like entertainment, are in shaping our beliefs about the...
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...THE BARD & CO Book Review - The Bard & Co: Shakespeare’s Role in Modern Business Editors – Jim Davies, John Simmons & Rob Williams Published – Cyan Books Year – 2007 Place – London No author perhaps has had the kind of influence Shakespeare has had on our lives in different forms. This book is another example of Shakespeare’s influence, this time on the business world of today. Twenty six contemporary writers have paired with a Shakespeare play and one of the lead actors of the First Folio list to give us this delightful new insight of the play and the role. The book is a delightful collection of essays on Shakespeare’s role in contemporary business world. That we have very little biographical sketch to go by demands that “imagination has had to work harder than memory”. And given the “breadth, vivacity, wit and life” of Shakespeares’ plays and their performances, one cannot help but imagine that those actors would be chuckling in sotto voce behind their masks, at our attempt “to capture some sense of their lives and their contribution to the world” It is fitting that a book on Shakespeare’s role in modern business should be introduced by Dominic Dromgoole, the artistic Director of Globe Theatre. According to him, the theatre actor is the most impermanent of all artistes, considering that once a play is over, there is no remanence of his work except the printed “dramatis personae at the beginning of the published play”. He bows in obeisance to that “mysterious...
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...caused Caesar and him to drift away from each other now becoming, each other’s enemies. In 49 BC Caesar took his army across the Rubicon River, starting a civil war with Italy so he could be all powerful. Through a long struggle Caesar finally defeats the republic in the Battle of Munda, then becoming dictator of Rome. Pompey, who was the leader of the republic left his men and went to Egypt. Caesar followed him to Egypt where he spent a lot of time...
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...buying flower for an evening party, the reader has been actually taken around London, a city etched in Woolf’s memory. Woolf makes repeated mention of the landmarks or detailed street names in the City of London such as Oxford Street, Bond Street, the Regent’s Park, St. James Street, the Abbey, and the Big Ben, which are all quite familiar to readers. This article is attempting to, under the guidance of the cultural symbol of London itself and several major landmarks in the novel, figure out Woolf's complicated and contradictory complex about London and its demonstration in terms of the artistic expression. Keywords: Virginia Woolf/ Mr. Dalloway/ London/ complex/ cultural signs/ British literature Why would Woolf make Mrs. Dalloway walk around London again and again; why those places in particular, as one can easily find out that these places mysteriously coincide with her own...
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...(Patrick, in the movie). The theme individuality is explored almost immediately in Act 1 Scene when the characters Hortensio and Grumio reveal the social bias society held in relation to women and marriage in those days. Both characters represent the views that women should give-up their individuality for marriage, which in the 1589 was the social norm. The contrasting elements related to individuality are that Kat of ‘Ten Things’ lives in a world that allows her to be an individual yet much like ‘The Shrew’, she is pressured to conform to society’s expectations. However she is spared the insults related to remaining single and proud of it, the shrew is is ostracized and abused for not being the submissive wife: I am ashamed that women are so simple, To offer war where they should kneel for peace, Or seek for rule, supremacy, and sway, When they are bound to serve, love, and...
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...variable. Lady Macbeth is one of Shakespeare’s most famously frightening and powerful female characters. At the start of the play, she is a loving wife to her husband but at the same time very ambitious, as shown by her immediate determination for Macbeth to be king. This outcome will benefit her and her husband equally. She immediately concludes that "the fastest way" for Macbeth to become king is by murdering King Duncan. Furthermore, Lady Macbeth knows her husband well. She thinks he may be too kind in order to murder King Duncan. At first Macbeth agrees but later wavers in his decision, but Lady Macbeth assures him that being king is what he really wants and that this is the best for both of them. So, in response to Macbeth's uncertainty, Lady Macbeth manipulates him by questioning his manhood and his love for her. She is successful because regardless of his own conscience, Macbeth carries out their plan of murder, by himself. The almost superhuman strength Lady Macbeth gains for the occasion and her cunning ability are shown through her meticulous attention to detail regarding the murder. However, though Lady Macbeth seems strong in her initial pursuits, she proves her weakness when she is unable to commit the act herself or deal with the consequences of her actions. Lady Macbeth's immediate thoughts may make her appear as thoroughly irreligiously cold and ambitious, she actually represses her conscience so she can later usher Macbeth into committing the deed. To prepare for what...
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