...Have you ever wondered if multitasking is good for your brain? Do you ever wonder if social media has a part in multitasking? Multitasking can be effectively be done by teenagers. My reasons are multitasking is good for the brain, people on media are better at multitasking, and cognitive strategies use more efficient plans. First reason why multitasking can be efficiently done by teenagers is that, multitasking is good for the brain. Chinese researchers have found that multitasking in the 21st century style can be good for the brain. This suggests that it can be good for the brain but that's probably for chinese people. But chinese people found that multitasking 21st century style can't be good for the brain. This shows that multitaskers...
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...Media in Mexican National Identity: The use of Mexican national symbol “La Virgen de Guadalupe” to unite the country. Nowadays, Mexico is facing one of its hardest periods of all times. As the drug war is taking control over the whole country, other major problems such as insecurity, unemployment and poverty are taking part of Mexicans lifestyle. This had lead to a series of internal problems that have caused the population to distrust the government and try to find a solution to all these problems from a different source: faith. Mexico’s national identity has always been recognized as being one of the strongest and most distinguished identities in the world, with a united and rich culture, full of beliefs, memories, history and symbols; Mexican culture was something Mexicans always felt very proud about. But with such problems affecting the country, Mexico needs more than ever maintain this feeling of feeling proud about being Mexicans, to start being positive about things getting better and continue improving in order grow and share their culture they are very proud about. The media is always playing an important role in Mexican’s lifestyle. In this case, we choose to make the example of Mexican Television and how it has played an important role reinforcing national identity with a known Mexican symbol “ The Virgin of Guadalupe”, a symbol that is full of history and which has united Mexicans before. We will analyze the way that the media in Mexico has taken this religious...
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...Diversity Final Angela L. Boza ETH 125 July 25, 2014 Latonya Dixon The information I have taken from this class and what I learned about my own race has been enlightening. I have learned that discrimination and prejudice is still abundant in the United States. Although I teach my own child that this is not a Christian like way and God created us all as equals regardless of skin color, religion or culture, we do not hate anyone. It amazes me, that there are so many people that still have hatred in them and I figured out that they are taught this, not necessary born like that. I also learned that something that discrimination can come in from not just racial, but in gender, sexual orientation and disability. On another fair note is that we need as a society to learn from our history and grow from it, not repeat it. While researching trends in the United States on immigration and how the demographics will be formed, I found that I was shocked by the figures that are forecasted. From a publication that was done in 2008, Carl Haub a senior demographer at the Population Reference Bureau shows that the United States population will grow to at least 438 million people. Carl Haub wrote, “It is no surprise that immigrants and their descendants will play a large role in future U.S. population growth, as they do now and have for much of the country's history. But the projections detailed in the new report, authored by demographer Jeffrey S. Passel and writer D'Vera Cohn, differ...
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...simplistically by the masses. Its common definition of increasing spending for wants and supposed needs may be attributed to the small world we often find ourselves in. While this definition is true, it reduces the concept of consumerism to a culture of overspending. If we were to check the entire concept of consumerism, we would find that more than a habit, it is a political movement and an economic instrument. In its political aspect, consumerism is an institutionalized effort to protect consumers from exploitative policies and practices such as “inferior or dangerous products, unfair pricing, and false advertising”. It is also a movement for upholding honest business practices. This political movement is to serve as check and balance for the economic theory manifested in the markets that increasing consumption of goods and services form a solid economy. This complex concept of consumerism is based upon the increasing mass production to aid the American economy after several economic declines. Come 1970s, however, the element of spending in consumerism became competitive and corrupted to display the productivity achieved by the masses. So the culture of keeping up with the Kardashians, or the Joneses if you want to be retrospective came to be and this culture is what we often mean when we define consumerism. Of course, this concept would not have been constructed without the mechanism of the media. With the growth of mass production, media grew parallel to it and became responsible...
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...Daniel Holland April 13, 2014 Why We Love TV’s Anti-Heroes Is it possible today’s generation gradually evolved into an era in which selfishness and evil overpowers good? Over the past years society perceives the idea of a hero differently than it was perceived in the 21st century, nevertheless impacts our society hugely. It is no surprise why youth of today enjoy T.V. shows that are driven by torture, killing, drugs and drama. In fact these are among the T.V. shows with higher ratings. Hero is characterized as a person of good character who performs beneficial acts towards a community and influence an individual self-concept in a good manner. Today, the new hero is the anti-hero and his morally reprehensible conduct is excused by a good cause turning evil into good and at many times it is praised. In “Why We Love TV’s Anti-Heroes” Stephen Garrett describes this world as one with a strong desire and acceptance for anti-heroes. Garret uses ethos appeal by appealing to society’s moral and values. Garret states, “The moral compass is spinning on his axis” (320). Garret believes the audiences easily sympathize and identify with these despicable TV personalities because they reflect society’s own moral ambiguity. As a result it reflects the actions and behavior in today’s culture. Anti-heroes of today are embraced by society because they are more relatable to today’s cultural morality because being extremely good feels unattainable, therefore this culture opts for the middle...
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...WK 1 DQ 1 What does the expression “media literacy” mean to you? Do you consider yourself to be media-literate? Why or why not? What benefits, if any, would you expect to gain from being media-literate? On the other hand, if you were media-illiterate, might that be a disadvantage for you? How so? Media literacy to me means to be aware and knowledgeable in different types of media and to be able to communicate within those media. This would include the use and application of all forms of media and anything relating to it. I consider myself pretty media literate, because I know how to communicate and send messages through most media. I am an avid internet user so therefore can use any forms the internet has to offer in order to communicate. This would include social networking , instant messaging and of course e mailing. I’m a big social network user especially Twitter, where like every other social networking site you can communicate with people all over the world. For me the benefits of being media literate are that I am more educated an able to use classes such as this one. My being on the internet so often has allowed me to take online courses to whereas someone who isn’t, would have a much harder time in an online class. I would say a disadvantage of being media-illiterate would be being cut off from people who you would otherwise communicate with on a regular basis. For those who have family in the military, being media literate allows them to keep in touch with...
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...total quality management. The manner in which individuals perceive and talk to each other at work about different issues is a major determinant of the business success. It has proven that poor communication reduces quality, weakens productivity, and eventually leads to anger and a lack of trust among individuals within the organization. The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding. The communication process is made up of six? key components. Those components include message, feedback, channel, sender/receiver, encoding/decoding, and noise. Question # 2:- Which approach- “getting the word out” or “getting buy-in”- best characterizes the communication process? Why? Getting “buy in” represents 90% of the effort needed to...
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...In this essay, I argue that popular culture strongly portrays and greatly determines a person’s experiences with friendship. In recent years, the popularity of social media platforms, such as Facebook, have risen portraying a new form of communication for friends and strangers alike. To say that the growing age of social media has impacted popular culture would be an understatement. Traditionally, friendships have been formed off of face-to-face interaction, and with the steady rise of social networking, those types of connections seem to be few and far between. In the article, Why I Am Not a Friend, Mariam Thalos expressed her concerns on the topic saying that “…social networking might make a wide range of face-to-face interactions obsolete,...
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...psychological factor (brain chemical misbalance). There are greater forces that influence eating disorders such as the mass media, family, stress (sense of identity), community (peers/school), and negative body image (which links to mass media). It is important to know these contributions to eating disorders because, the more one knows about the various factors for an eating disorder, the easier it will become to treat these disorders (help one suffering with an eating disorder cope and become healthier.) Throughout the 21st century, eating disorders have become more common among North American teens. With a higher percentage rate of eating disorders in the 21st century, (Sneddon, 1999, p.35) it shows it is an area that should have greater focus. Not only does it have a negative impact on the individual who is battling it, it has a negative impact on society; an impact that could destroy our society – mentally if we (as a community/society) do not help or treat this in the way it should be. An eating disorder can tear apart someone’s morals, eat at their brain – which means with it becoming more common amongst North American teens, the society will suffer in the long run; therefore it is an area that should be focussed on more so we can save our society for the future. Literature Review Eating Disorders Influenced By Mass Media * General idea of mass media: Television, advertisements, magazines, movies, etc * “Messages from the outside can influence body image/the way...
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...marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? 2. Draw a goods and services spectrum, and determine where to place the following products along the spectrum: a nightclub, a new motorcycle, a designer shoe store, an Internet search engine, a new snowboard, and a photography class. What are the reasons for your choices? 3. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy? 4. Would it ever make sense for a firm to offer a new product line that they know would cannibalize an existing line? Explain your answer. 5. What are the three different levels of product innovation? Which is most common? Can a business survive long term with only continuous innovation? Why or why not? 6. What are the four stages of the product life cycle? How does product life cycle stage impact marketing strategy? Product Life Cycle Stage Key Marketing Strategies 7. How has marketing promotion evolved over the past decade? How has technology contributed to the changes? 8. Why are the key risks and the potential rewards of product placement in both movies and television? Do think this promotional tool will continue to grow? Why or why not? 9. Given...
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...GOALS AND STRATEGIES OF SOCIAL MEDIA MARKETING Good morning, how was your night? Or how are your family members are usually the most common conversation on phone calls. However when social media came into existence, it provides other avenues where these and other conversations can occur. Apart from having conversations with friends and loved ones, social media provide new opportunities for businesses to market their good and services. The question now is what is social media, what role does it play in marketing, what are the goals and strategies of social media marketing. Before social media came into existence, television commercials, bill board and news paper advertisement are the main marketing strategy. Unlike the past, traditional marketing strategy such as television commercials and newspaper advertisements do not give much impact to the customers these days (Or, 2010). Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.( Jan H. Kietzmann*, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011). Social media allows people to be more connected than ever before and the mediums available for marketing are Changing rapidly as new technologies are becoming more available. Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in a absolute new way. (Saravanakumar...
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...------------------------------------------------- Professor Eduardo Cintra Torres 1ªAula, dia 22 de Setembro de 2015 Programme: 1. Introduction to Television Studies; 2. Television text (contents); 3. Television agency; 4. Television and technology; 5. Television history; 6. Viewer, audiences: I, We, They. Why study television? People wrote about television as a general media. There was a certain resistance to the study of TV. To study popular culture was parallel to the fear of the death of high culture. Umberto Eco (1964) and others gave special attention to TV and other “minor arts”. The interest in the study of reader/receiver increased in the 60’s in the universe of high culture and the academy. R.Barthes – encode/decode. Later the canonization of popular mass culture in Anglo-American countries changed the vision of the society about the TV. In the US they reflected about the industry. Cultural industries – television is culture but it’s also an industry. If we think in Hollywood as a dream factory we have also a culture industry. Nowadays popular culture is a part of our life. Common sense and TV – resisting the analysis of television is also a consequence of commons sense. But there is a paradox: it is so easy to watch that it becomes difficult to analyze. TV is inscribed in daily life. TV is transparent. Popular culture, namely TV, has a supposed transparency: what I see is what it looks likely to be. It’s so easy that it resists analysis, but what is easy to watch...
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...people's homes. This media spike has allowed people all over the world to stay in touch with current events, but as seen in Mary Shelly’s Frankenstein, every new creation comes with consequences. Despite allowing people to stay connection with the world, the 24-hour news cycle has resulted in reports of insignificant news,...
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...Themes in Media Theory Dan Laughey KeyThemes in MediaTheory KeyThemes in MediaTheory Dan Laughey Open University Press Open University Press McGraw-Hill Education McGraw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: enquiries@openup.co.uk world wide web: www.openup.co.uk and Two Penn Plaza, New York, NY 10121–2289, USA First published 2007 Copyright # Dan Laughey 2007 All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher or a licence from the Copyright Licensing Agency Limited. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of Saffron House, 6–10 Kirby Street, London, EC1N 8TS. A catalogue record of this book is available from the British Library ISBN–10: 0335 218 13X (pb) 0335 218 148 (hb) ISBN–13: 9780 335 218 134 (pb) 9780 335 218 141 (hb) Library of Congress Cataloguing-in-Publication Data CIP data applied for Typeset by YHT Ltd, London Printed in Poland by OZGraf S.A. www.polskabook.pl Contents List of illustrations Acknowledgements 1 What is media theory? What are media? What is theory? What is media theory? How to use this book Behaviourism and media effects Introduction Lasswell’s chain...
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...Lying is inevitable. We see it in our everyday lives. We see it in the moments we used to tell our mothers we were done with our homework. We witness it pour out of the mouths of politicians. We even see it in those that we trust the most. Little white lies are the most common, outward lies are often less common; even so they are both considered lies. Lies come in many degrees, but their purpose is the same, lies are meant to deceive. Stephanie Ericsson plunges deep into this subject. She mentions in her article “The Ways We Lie” that a lie, whether in good faith or not is never a good thing to do. The result of a lie is always something hurtful. Ericsson says that as bad as lies are, telling the truth all the time is nearly impossible. Doing so would mean dealing with some harsh consequences, so we decide to just lie instead. In many nations lies are the status quo, they are both hidden and public. Many people though either don’t bother to point them or are not even aware of them in the first place. One type of lie is group thinking: this is when a group suppresses different, creative, or complicated ideas that unlikely to happen. By only considering some ideas and not others it leads to an ignorant sense of loyalty to the group and a not so smart final decision. For example, in Dec, 5, 1941, after many warnings about the Japanese planning a military attack the U.S just dismissed it as a fluke. The United States reasoned that since they couldn’t build a torpedo no other country...
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