...are pages like Facebook, Twitter, and Instagram that are like the online diaries of social web. Then there is Youtube which is like a database of nothing but videos for people to search. There are also websites like LinkedIn, a professional network. There is also online dating pages and pages for stock markets as well. There are so many social web sites that affect every ones lives in different ways. It is amazing how I am able to connect with people from school, professional arenas, social arenas, and social networks all by internet. On the internet, we have websites like Facebook. Facebook originally started out for college students only. Now it has evolved into a page that any aged person can have. It is a place to upload pictures and videos. You can keep people updated on your life from across the world. As of right now Facebook has over 845 billion active users. People upload over 250 million photos every day. Facebook has been used to promote celebrities and other businesses. People can have a Facebook page to raise money from a fundraiser or get people interested in their product or business. Statistics show that there are more males on Facebook then females. Also the 55 and up age group grew 922.7% in 2009. It seems like everyone has a Facebook now. Everyone from Kourtney Kardashian to all different sports teams. ( The only reason I know this is because my 54 year old father told me he was friends with Kourtney Kardashian.) Back to sports on Facebook, no one really...
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...Chapter II REVIEW OF RELATED LITERATURE AND STUDIES I. Introduction Facebook is the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. And it was launched in February 2004 that is operated and privately owned by Facebook, Inc. Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. As of July 2010 Facebook has more than 500 million active users. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start f the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares them to be at least 13 years old to become a registered user of the website. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to...
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...Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way? The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way. The Market Research Topic Issue/problem: How can Facebook best be used as a promotional tool? In order to answer the question a number...
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...with those with similar interest. It explains the origins of several SNSs and how they became popular so fast. It discusses how different cultures use these as communication tools. This piece contains a lot of background information that is needed to understand the origins of SNSs. Even though there is not a specific study conducted in this piece, it helps audience members understand SNSs as it evolves and grows over night. It’s hard to fully understand what SNSs are the most effective ways to interact. Audience member may include who don’t understand SNSs. The limitation may be with their audience members because audience members may not fully understand the origin of SNSs because it still is “new” to the world. This research was conducted by a professor at Iowa State University. His results indicate the misuses of Facebook. He acknowledges how his students text-message during class, talk on their cell phones, and use wireless lecture halls as a time to get on Facebook. He does agree that Facebook is a positive tool but students can be affected by social networks. Most of his concerns are how students use Facebook unethically. His argument concentrates of the improper uses of Facebook. Audience members may include other professors/faculty and students at universities across the nation. Some of his limitations include those who do not have cell phones or lap tops who can’t go on Facebook during class time. Another limitation is it’s hard to distinguish the total amount of students...
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...Facebook Mini Case 1. Why is Facebook the number-one social media company, and not Myspace which enjoyed a first-mover advantage? The reason why Facebook replaced Myspace as the most popular social networking site is the different strategy they applied. Myspace’s strategy was getting more profit by concentrate on a few developed markets, since it owned by a public company and had a hard pressure of profitability. However, Facebook was a private company at the beginning and get some investment from investment group, so it didn’t have the pressure to make a lot of profit and revenue. For this reason, Facebook applied a real global strategy. The first target for Facebook is more users, and then profit. Since the strategy Facebook applied, it attracted more and more people all over the world. While Myspace suffered great from financial crisis in 2008. 2. Given the hallmarks of good and bad strategy (discussed in Chapter 1), do you think Facebook has a good strategy? Why or Why not? I think Facebook has a good strategy. The first reason is Facebook pursue a truly global strategy. Developed market is small compare to the developing market. There are more opportunities in the developing market. The second reason is Facebook keep push out new thing. Facebook launched News feed in September 2006, Timeline in September 2011 and Graph Search in January 2013. The new function and version provide better user experience than before. The last reason is customer-centricity. Facebook...
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...University Abstract Within this assignment one will see the reasoning for identifying these 3 firms (Facebook, MySpace, and LinkedIn) and why they are worthy of pursuing, and what category they fall into like low-hanging fruit, home runs, or singles. It will cover the risk of each firm also the positive or negative public relations effect on each opportunity chosen. For this assignment I choose the 3 main social networking sites available today; Facebook, MySpace, and LinkedIn. Facebook - Facebook is a social networking site that was first launched in 2004. (Eldon, 2008) Facebook is definitely the number one site throughout the globe when it comes to social networking. Through the years Facebook has had some tough competition and has seen many ups and down’s from various lawsuits, but it is still arguably the most popular social networking site used today. (Facebook, 2012) Marketing Opportunity - This site would be an exceptional marketing opportunity to market clothing to college students across the globe or around the world. This would be achievable because of the popularity of Facebook. As we already know, Facebook is used by many if not most of these students, so I would suggest that they branch out and try to use this opportunity. Categorization of Opportunity - Home run Risk of Opportunity - The problem with this opportunity is that it is such a popular site that the students may just want to use it to talk and associate with current and new friends...
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...media is invaluable to those who use it. Sites such as Facebook, Twitter, and Pinterest are all everyday staples in so many people’s lives. They are not only a great tool for personal connections, but also for businesses and organizations. The most popular social media site these days is Facebook. Facebook has taken the world by storm. It allows people to create their own page for not only themselves but for any business and/or organization. You can personalize and customize your page to tell as little or as much as you want people to know. Facebook allows you to “friend” people so that you can keep in touch at all times. You can post pictures, ideas, milestones, memories, thoughts, and even what you are eating for lunch if you should desire to do so. Facebook has become a worldwide phenomenon that allows people to all over to stay in touch with each other. Businesses and organizations also use Facebook to advertise and spread information. Most businesses these days also have a Facebook page so that people can search and find all the information they need. This one website has changed the way people communicate all over the world. Another social media site that has recently become popular is Twitter. Twitter is much like Facebook in that it allows people all over the world to stay in touch with each other. However, Twitter is mostly used for people keeping up with things in the entertainment world. Celebrities and popular shows/movies have Twitter pages that allow fans to keep...
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...at Rasmussen College by John Mingee. I. The popular social media powerhouse “Facebook” has become so popular among so many and crosses cultural boundaries with ease. This media source has surprisingly captured the attention of all ages, cultures, and reaches across nations. The social media phenomena is very new to society and has impacted more lives with its abilities than many other media has done in centuries. Facebook is very interesting and useful for not only ones personal fun and communication, but also as a means for staying connected with the news. Yes, even other media has become a fan of social media and this is amazing as so many competitive media have all been drawn to social media sites such as Facebook because of its popularity and demand with consumers. The ability to communicate and share instantly has become so popular in this society of instant desire and this has helped to propel Facebook to be one of the most popular and desired social media sources for individuals and businesses alike. I was not a strong proponent of social media in the early stages when sites such as “My Space” launched. As time went on and technology improved and the social media phenomena took hold, I fell prey to my curiosity and jumped all-in with Facebook. Being a father of teenage children I felt the need to get on board as a means to monitor what my children were up to with this new technology. I fell in love and so too did many others in our society. The ability to instantly...
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...Facebook is the most popular social networking of all time. The popularity of Facebook has increased drastically. Within 6 years Facebook has reached 1+ billion users milestone. Nowadays Facebook has become very important part of our life. It is helping us in many ways and also harming us in other ways. In this Article I will give you a very long list of advantages and disadvantages of Facebook. Facebook shirts T SHIRT 2 XL facebook face book Your Face 3 Million Dislike 2XL 2X EXTRA LARGE Current Bid: $8.00 Advantages of Using Facebook # Facebook is free and it's one of the best medium for communication. # With the help of Facebook you can connect to different people from anywhere in the world because almost every people around the world use Facebook . This gives us the opportunity to know more about their custom and tradition,culture, religion etc. # Facebook is best for finding Old friends. When a friend goes away to any other place, we often don't get the chance to communicate with him or her. But now Facebook gives us the opportunity to communicate with our Old friend very easily without any cost. # We can share our feelings an what's happening around in our daily life through Facebook. We can also get feedback from our friends about their reaction toward your feelings. It is the best medium to share your feelings and thoughts with others. # Facebook has good privacy setting which gives you the option to customize according to your wish. # Facebook Fan pages...
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...Amanda de Alwis “The Social Network” is director David Fincher’s fascinating look at the birth of Facebook, and the men responsible for its creation. It is a story of entrepreneurship and theft, and of friendship and betrayal. More than anything else, it is a study of Mark Zuckerberg – Facebook’s creator, and the world’s youngest billionaire. Thrown into the mix are some intriguing concepts of greed, integrity, and property rights, elevating “The Social Network” to a critique of our culture. After being dumped by his girlfriend, Mark, at the time a student at Harvard takes revenge by setting up “Facemash.com”. By hacking into the Harvard student image directories, Mark creates a website enabling guys to rank girls based on their “hotness.” His project is wildly successful. Impressed by his work, the two Winklevoss brothers, Cameron and Tyler contact him with an idea of their own: an elite, Harvard-only online social network. But Mark, along with his friend and roommate Eduardo Saverin are not interested in creating a MySpace imitation. He takes the Winklevosses’ idea and modifies it, creating a similar website but without using any of the brothers’ code. The resulting site TheFacebook.com, instantly becomes a massive success on campus. The fact that the website was created in an university allowed it grow and develop because of the many users. This also made it a popular site in record time. The site was created on February 4, 2004. Progressing in the film, Mark appoints...
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...exist between network of people” (Walter & Ribiere, 2004). Today, when we talk about social networking, we think of social networking websites like Facebook, MySpace, and Twitter, which are the top three popular social networking sites in the United States (Alexa.com, 2010). These sites are defined as web-based platforms that allow individuals to build their own profiles and reflect social relations. The users of these sites are able to “articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system” (Boyd &Ellison, 2008). Within the system, the users are able to present themselves, articulate their social networks, and establish or maintain connections with others; moreover, these social networking websites can be oriented toward different fields like work-related, romantic relationship related, interest sharing related, or student community (Ellison, Steinfield & Lampe, 2008). Mostly, users participate in these sites for interaction with their friends or meet new people. With these sites, they provide various features such as profiles, comments, private messaging, photo-sharing, and video-sharing capabilities; moreover, with the improving technology, now users are capable of using mobile phones to achieve online interactions. How Popular are Social Networking Websites? According to an article by NielsenWire, global social networking website traffic has grown dramatically over...
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...Acquisitions Carrie Steptoe Contemporary Business/508 May 18, 2014 Facebook is one the of the nations’ leading social network sites in the United States, accumulating over one billion members since its creation back in 2004. So it really wasn’t a surprise to learn that Facebook had interest in acquiring Instagram, In April of 2012, Facebook acquired Instagram for one billion dollars, for their photo sharing mobile app. Instagram is a social network site that is an online photo and video sharing and network service that enables its users to take pictures and videos, put on digital filter to them, and share them on a variety of social networking services, like Facebook. The merge between Facebook and Instagram is considered one of the largest merging tech deals to date. Some would say it was a good move for Facebook to merge with the up and coming social networking sites, because it would increase users along as keeping their loyal users, by providing new features that Instagram offers. Others observing may say Facebook acquiring Instagram was clearly a defensive move, made in order for Facebook to keep its leading spot in social media network sites, and would probably say the merge is a bad business move because of its hastiness of spending one billion dollars for a startup company with no revenue at the time. However, the two companies merging was a historical moment in business history. One reason I feel Facebook decided to acquire Instagram, is because they saw an opportunity...
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...advertisements do not give much impact to the customers these days (Or, 2010). Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.( Jan H. Kietzmann*, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011). Social media allows people to be more connected than ever before and the mediums available for marketing are Changing rapidly as new technologies are becoming more available. Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in a absolute new way. (Saravanakumar & SuganthaLakshmi, 2012). There are several reasons why social media is very popular today. Firstly social media users can see how the people they are following or interested in are doing through their posts and updates. Secondly, social media is an avenue where everybody can express his or her mind freely. It is a useful outlet for their desires to standout and draw attention. Social...
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...after this specific campaign is over), the main content of this campaign is heavily emphasized on social media platforms, specifically YouTube and Facebook, which is also what I will focus on. This content is designed, proposed and operated by a local marketing agency instead of in-house department, which is a common practice for big organization. Since the method being used in the campaign is rather new, uncommon and is intended to work specifically for Vietnam market, I will describe the campaign (along with background information) so that it is easier to understand what the campaign is and why the company choose to do this, as well as to answer the discussion question (also because it’s impossible to find and understand what the campaign is about if you don’t speak the language) Background information: Facebook is currently the most popular social network platform in Vietnam, with over 20 million users over the population of 90 million. YouTube, while not having any details data, also seen improving in term of users and user engagement. This is contributed by 2 factors: 1- Internet connection quality in the country (especially in large cities) as a whole is rapidly improving and 2- the amount of Vietnamese user generated content has also increased, under forms of music videos, short films, comedy sketches and vlogs. The most popular one is vlog, which started during late 2011 and has been growing very fast since then. Unlike other types of entertainment like music or movies...
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...internet companies such as Facebook? Now, more and more people use social media to connect with their friends and family. Facebook could be the most popular one used by many people from all over the world. Up until 2013, Facebook got up to 1.06 billion monthly active users and 680 million mobile users (Smith, 2013). In terms of internationalization, Facebook successfully launched to the whole world and nowadays, almost all the countries are using Facebook even some poorer country from Africa (Facebook Statistics by Countries, 2013). The company successfully launched to almost all countries because it puts a lot of attention to the differences between each country has so it has succeed in terms of internationalization. First, new features could attract more people to join Facebook since the website is used by people from all over the world and this gives the company opportunity to have the free advertisement from one place to another. For example, in the year of 2013, Facebook just introduces a free call application for their the United States iPhone users and this could attract more people to join Facebook and get them connected to the rest of the world (Hamburger, 2013). From here, we might think this is good only for attracting more users from the United States, but it could attract more people from the rest of the world. Suppose, one person from the United States never had a Facebook before and he now know this free call feature of Facebook and find it is quite a...
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