...Marketing Communications Memo Jamie Mattice PSY/322 07-07-2014 MICHAEL TURNER As the marketing director for the veteran’s foundation know as Help Vets, we are looking to raise money to build a new monument to honor the fallen heroes of this country. This memo will discuss the importance of understanding the basics of marketing research, this same research that relates to the Help Vets current way the operations and strategies are conducted, and the extreme importance of demographic and psychographic information when it relates to developing a sound and unique marketing strategy. We will be using unique ways to be able to come up with the money needed for this monument as well as developing new ways to gain more money to be able to build thing monument on time and correctly. When putting these two graphics together it is very important that we understand how they work and how they will relate to the goal that we are trying to achieve. The demographics are simple information that consists of sex, age, and race. On the other hand, psychographics contains information that is harder to see and find. This can include value systems, trigger buttons, and passions of a consumer or individual. A good example of the two is demographics can tell you a man is 30-40, has a 200,000 yearly income, and is male. The psychographic data about the same group will tell you deep interest about the men or women and allow you to develop more accurate and successful marketing strategies. The...
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...Acropolis,which located in central Athens acropolis hill, is the most outstanding ancient Greek buildings. Greek for “Acropolis” means “high city” or “Takaoka on the city-state.” As a representative work of ancient Greek architecture, Acropolis of Athens has reached the highest level of sacred buildings, temples, orders and sculptures in ancient Greece. These ancient buildings can be rated as the heritage of mankind and architectural masterpiece, and hold an important position in architecture history. Acropolis, including four greatest ancient Greek art masterpieces—Parthenon Temple, the Propylaea, the Erechtheum and Temple of Athena Nike, is considered to be a symbol of the world’s traditional concepts. Due to the history, there are many Parthenon marbles which they removed from the temple and transported to England in the British museum. Many people require England to return sculptures while others do not want to. It is a controversy topic and different people have very different opinions. In my point of view, returning is necessary because cultural treasures from ancient civilizations belong in the places they come from. Also, the cultural importance of the marbles are very strong, not only do they possess the power to almost unlock the past of ancient Greece but as well they have the power to unite the local Citizens of Greece to their true heritage. The Acropolis is used to prevent foreign invasion of the fortress, surrounded by the walled hilltop, site of the ancient...
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...A) Introduction: my task in this assignment is to investigate visitor attractions and visitors. I will use both books and websites to help with my research in this assignment. The aim of this assignment is to develop their understanding of the importance of both built and natural attractions to the appeal and popularity of destinations or areas within the UK and the world. b) A definition of visitor attraction: “A visitor attraction is a feature in an area that is a place, venue or focus of activities and does the following things: Sets out to attract visitors/ day visitors, Provides a fun and pleasurable experience, Is developed to realise this potential, Is managed as an attraction, Provides an appropriate level of facilities and services, May or may not charge an admission for entry”. (Walsh – heron and Stevens (1990) citied by Swarbrooke (2002) The term visitor attraction can be difficult to define because people can be easily confused as to the purpose of visitor attractions. Because many visitor attractions are different because some are either natural or manmade. Visitor attractions are classified by whether they are purposely built attractions, natural attractions or non-purpose built attraction C) London Eye: The London Eye is the tallest Ferris wheel in Europe, and the most popular paid tourist attraction in the United Kingdom, visited by over 3.5 million people annually each year. The London eye is situated in central London and is become a landmark for...
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...started Carnation with a vision to provide a convenient, honest and transparent experience to car owners for any of their car related needs. And Carnation is an attempt towards that destination We attempt to provide you the one stop auto solutions experience we believe you deserve. We designed ourselves to make your life easier. We make Car care more than just a task; we make it an experience. This is why Carnation provides solutions ‘BUILT AROUND YOU’. HOW WE TRANSLATED OUR VISION INTO REALITY ? All the questions you have always asked yourself when it comes to car related matters, we answered with a simple- “WHY NOT?” • “I wish I didn’t have to waste my day off at a service station. Why can’t someone come over and service my car at home!”- WHY NOT? • “My family has 3 different cars; I wish I didn’t have to keep track of which one goes where for servicing. Why can’t they all be serviced at the same place”-WHY NOT? • “ Why can’t I purchase my all auto accessories at a place where I’m comfortable enough to bring my family to be a part of the decisions?”- WHY NOT? • “I’ve heard so many horror stories about pre-owned cars. I wish there was a way I could feel more confident about...
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...In reference to his experience during the Holocaust and why he wrote night, author Elie Wiesel says without the experience he would have not become "… A witness who believes he has a moral obligation to try to prevent the enemy from enjoying one last victory by allowing his crimes to be erased from human memory" (Wiesel ). The Holocaust is a memorable event that occurred in Germany and Eastern Europe in 1933 threw 1945. This tragedy was runned by Adolf Hitler and his Nazi party, killing a massive amount of Jews, homosexuals, Catholics, poles, and gypsies. Hitler strongly believed that the Jews were responsible for economic struggles also known as the great depression. Many people also believed they were to blame for the loss of war. In the...
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...English 1020 Zhang zewei B00637895 The Unknown Citizen Analysis “The Unknown Citizen”, was written by W. H Auden during the 1920s and 30s, he reflected the major social issue of regulation was people facing in that era by using unknown citizen as a narrator with his own unique way. This poem criticizes regulation and normality, replacing individualism and liberalism. Frist of all, the title of this poem “The Unknown Citizen” indicates that a normal person will lose their individuality. With strong vocabulary and language the poem builds an overall atmosphere, which punctuates author’s points. Ironically, at the end of the poem there are two important questions “Was he free? Was he happy?” these questions add depth and meaning to this poem. In this poem the voice of a fictional government bureaucrat who sat in the office and shuffled documents every day, whose decisions would impact peoples’ lives; we do not know who he is. The clue of the information about this person derived from “Bureau of Statistics”, it tries to show the readers that everyone is typical and normal; therefore people will no longer be individual people. He is an unknown citizen because he just a typical person. More and more advanced technology showed up in this modern world as if humanity is beginning to fade away. It seems like human are increasingly becoming unknown citizens. The man in this poem is someone who lost his individually, and lost the concept of happiness, freedom...
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...Taylor P Ancient Architecture Functions of Ancient Monuments Ancient monuments have been discovered to be a prominent feature of many different ancient civilizations throughout history. The most elaborate and well known ancient buildings are the pyramids and the ziggurats of Egypt, Mesopotamia, and Mesoamerica. The construction of these massive monuments began sometime during the fourth millennium BC and to this day many can still be seen. Although believed by most to serve a particular religious function, historians are still trying to discover the exact purpose of these breathtaking feats of architecture. However, through the vast studies of archaeology, enough information has been acquired to make some valid theories. The first civilization to construct a massive architectural project was the Egyptians with their construction of the pyramids. It is believed that the Egyptian civilization began around 5500 BC and then began to flourish as a result of new innovations in agriculture and the abundance of natural resources around the Nile. Over time, Egyptians made great achievements in mathematics, writing, astronomy, medicine, engineering, and architecture. This played a huge part in the progression of Egypt into a powerful and influential civilization. In addition to these achievements, the significance of religion was another extremely important factor that allowed the Egyptian civilization to thrive. Egyptians practiced polytheism. In their religion, not only were...
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...his mother, Alexander was in his thinking, one of the gods. And that he became, god-like in his warrior capabilities, taking over most of Asia under his rule, Alexander was able to amass an empire and build his legacy. He unified commerce and trade as well as promulgated the spread of culture between the Macedonians and the Persians, influencing Asia with Hellenic art and culture. And with this empire he has created, he pushed an ideal, named by Aristotle, in which every citizen, regardless of race, culture, religious affiliation, can co-exist within the state. He was revolutionary for his time, a time in which the Greeks couldn't even exist as one Greece, living in separate city-states; he created an empire in which he united the Macedonians and the Persians by pushing for a common language, the koinē , a precursor to the idea of having a common language to unite people of different countries, much like how English functions as the common language for today's times. All of these revolutionary contributions, the creation of a common language, unified commerce and trade, and the spread of cultures are one of the reasons why Alexander the Great is still known today, the reason why his empire is still talked about, and much of it is due to the fact that Alexander did not only build an empire, but he built it with the ideals that stand the test of time. Yes, many would counter that Alexander was brash, impulsive, and that his military victories were all due to sheer dumb luck. Many...
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...Khufu’s relatives and men. The most northern pyramid belongs to Khufu, this complex is known as the Great Pyramid. The Great Pyramid is the largest piece of evidence to still stand; in addition many people have visited this sight and recorded information on the structure. Further more there is ancient archaeological and written evidence still available King Khufu’s choice in location was the Giza Plateau, he decided on this site because it had many advantages. The benefits were that it is above the river valley and he ground was nearly flat. Lastly there was a lot of local limestone, which they used to construct the pyramids. The structure was originally built 140m tall and 140m wide, unfortunately due to the caliphs stealing he stones to build Cairo in the ninth century Ad the blocks were stolen. Sources speculate that each block weighed between 2.3 tons and 2.6 tons and the whole complex was said to have been built out of 2 300 00 blocks. “Cheops (Khufu) brought the country into all sorts of misery. He closed all the temples, then, not content with excluding his subjects from the practice of their religion, compelled them without exception to labour as slaves for his own advantage. Some were forced to drag blocks of stone from the quarries in the Arabian hills to the Nile, where they were ferried across and taken by others, who hauled them to the Libyan hills. The work went on in three- monthly shifts, a hundred thousand men in a shift. It took ten years of oppressive slave-labour…”...
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...Oshkosh submitted written opinions for, obituaries, articles from media like newspapers during their lives). I also included more contemporary documents as used in the historiography paper to illustrate the disagreements between white and Menominee sources and more importantly demonstrate their different motives. These contemporary documents will illustrate the different afterlives of the chiefs after the former sources explain the context of their actual lives. Expanding on that, since Chief Oshkosh is such a niche topic that most individuals don’t have prior knowledge on, a large section of the paper must be dedicated to understanding the context. Not only must readers understand the timeline of Chief Oshkosh the Brave’s life, but also why his grandson is relevant- which might pose a problem for length. I predict cutting out Chief Reginald Oshkosh completely, as I stated before, to narrow the focus of the paper and more effectively...
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...TERRACOTTA WARRIORS Blake Rogers 2/6/2017 English Since the finding of what is considered the 8th world wonder to some, there have been many new exciting discoveries about China’s first emperor and the Chinese civilization. The 7,000 and counting terracotta warriors were discovered by a local farmer who was digging a well for his family. The Terracotta Warriors were made during the rule of Emperor Qin Shi Huang- who was the first emperor to rule China as a whole in Chinas known history. The terracotta warriors were created and then fired in a kiln 100’s at a time by the citizens and craftsmen inside of the Qin Empire. Terra Cotta warriors were very important to Chinese culture. Even, archeologists are excavating the...
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...Why is Teddy Roosevelt’s face on Mt. Rushmore? The twenty sixth president of the United States known as Teddy Roosevelt created the square deal. He believed everyone should be able to have equal rights to be successful and have opportunities for everyone. For example, the president known as Teddy wanted to improve the public health. The Meat Inspection act was passed by Teddy to check on the Meat been sold to people since rumors had been heard of the mistreat of the meat been sold, then he passed this act to inspect every type of meat. Teddy established another ac to put ingredients of products with a sticker on them, this way people could know what was into the products they were buying, aside from listing them, they couldn't be harmfull...
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...extra-terrestrial or alien forces. The first of the theories involves a famous Greek historian called Herodotus who traveled to Egypt around 430 B.C. Based upon his observation and findings, Herodotus came to the conclusion that the pyramids were built by demoralized Hebrew slaves working under the command of the immoral pharaoh named Khufu. Throughout the years and until today, this is the theory that is accepted by most people. However, researchers and archeologists have yet to provide hard evidence proving the theory. The theory suggests a vast number of slaves were available to build the pyramids under the labor conditions of that time. According to mainstream archeology, there is no proof whatsoever of slavery existing near Giza during the time when the pyramids were thought to, have been built. Even ancient arts or architecture of the Egyptians do not show any records of slavery ever being used to build the pyramids. Also, recently, villages were found near Giza and from the remains of the villages it has been understood that the villagers were far from being slaves. Many of the villagers could possibly have been farmers, manufacturers, craftsmen, tailors, etc. However, the villages that were found near Giza contained structures similar in making to the pyramids. This provided a clue for the researchers to believe that...
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...Eiffel Tower * Eiffel Tower is an iron tower located on the Champ de Mars in Paris. * It was named after the engineer Gustave Eiffel, whose company designed and built the tower. * It has become both a global cultural icon of France and one of the most recognizable structures in the world. The tower is the tallest structure in Paris. * Submitted as a project in response to the note on the construction of a structure on the Champ de Mars, Gustave Eiffel designed the four legged tower for the bid. * Gustave did this with his assistant engineers Maurice Koechlin and Emily Nauguier and Architect Stephen Sauvetre. Gustave Eiffel Born in Dijon in 1832 * He was an Engineer who graduated from the Ecole central des Arts et manufactures (Central School of Arts and Manufactures) in 1855. * He constructed hundreds of Metallic structures around the world. * Eiffel Tower was built for the International Exhibition of Paris of 1889 as an entrance arch commemorating the centenary of the French Revolution. * Originally the structure had been planned for Barcelona in 1888 but the authorities there did not believe it fitted in with the culture and design of the region and refused permission at which point the designer applied to the Paris authorities to have the structure erected in France. * Initially the idea of the Eiffel Tower was met with disdain by many members of the public who, probably influenced by the fact that Barcelona had rejected idea...
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...Bismarck: A Brief Summary Of Accomplishments Otto Von Bismarck was the first chancellor of the German empire (1871-1890) and is well known for the unification of Germany. Germany had existed as a collection of numerous separate principalities and Free Cities since the formation of the Holy Roman Empire. As a large result of Bismarck's efforts, the various German territories were united into a single country. He was appointed chancellor during the reign of Wilhelm I and was also chancellor to his son, Wilhelm II, for a time. Bismarck can best be described as secretive, manipulative, controlling, and willing to use trickery to achieve his goals. Not exactly honorable, but you have to admire his ambition to do whatever it took to achieve his goals. I think he was a clever and masterful strategist; he studied leaders, treaties and laws that attracted him and learned from their mistakes. Bismarck would take his time and plan things out. (Bismarck, Archive p. 307) In the process of unifying Germany, three wars were fought. The first was against Denmark in 1864 which didn’t do much for the rivalry between Austria and Prussia. Bismarck knew he would have to go to war with Austria sooner or later if he wanted to unify Germany. War broke out again in 1866 with Austria. It seems that Austria was predicted to win the war, but Germanys well organized army defeated Austria in six weeks. France was not pleased with this victory; Napoleon III feared that Germany would become too powerful...
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