Why Is Men’s Fashion Photography Redefining the Image of the Contemporary Male and How Does It Use Diverse Male Sexualities as a Tool in Advertising?

In: Social Issues

Submitted By meensz
Words 2699
Pages 11
Why is men’s fashion photography redefining the image of the contemporary male and how does it use diverse male sexualities as a tool in advertising?

The works of renowned photographers such as Hedi Slimane have a heavy impact on prevailing images of male sexualities in fashion advertising, eventually affecting the image of the ideal male in fashion. Male sexualities in high fashion photography can oscillate between the homoerotic or a dominant hetero-masculinity, thus there is usually no middle ground in fashion advertising, especially where artistic direction takes over. Such advertising targets niche “high fashion” audiences and responds to the popularization of sexual themes in other forms of advertising (and indeed wider media), whilst associating diverse sexualities with artistry. Coding in high fashion advertisements affect, but also respond intuitively to, audience sexual ideologies by deconstructing the concepts of femininity and masculinity that have undergone rapid change in our self-reflective and deconstructing postmodern world.

Hedi Slimane’s penchant for androgynous men has significantly heightened popularity for thin male models in the fashion industry. His work usually incorporates explicit concepts of homo-eroticism and femininity inspiring many leading contemporary designers and photographers who saw his designs as radical and surprisingly persuasive” [1]. Indeed, Hedi’s influence on modern fashion aesthetics suggests that “designers everywhere started reducing their silhouettes"[2]. Karl Lagerfeld, who drastically lost weight in order to fit into Hedi Slimane’s clothes (designed to be “modelled by very, very slim boys”[3]) is now one of the most influential figures in the fashion world: a world that preferences feminine males and adopting an androgynous aesthetic. Androgyny is now embraced by other designers and photographers such as…...

Similar Documents

Male Birthpill

...  |   |   |   |   | Blog Male birth control pill moves a step closer16th August 2012Researchers have finally found a compound that may offer the first effective and hormone-free birth control pill for men.The study, published today in the journal Cell, describes how the small molecule makes male mice reversibly infertile, without putting a damper on their sex drive. When the animals stop taking this new form of birth control, their sperm rebound and they are able to produce perfectly healthy offspring once again."This compound produces a rapid and reversible decrease in sperm count and motility with profound effects on fertility," said James Bradner of the Dana-Farber Cancer Institute and lead author of the study.A male birth control pill has been difficult to come by, in large part because of the challenge of getting any drug across the blood:testis barrier, where it can reach the sperm-generating cells. That lack of contraceptive alternatives for men is partially responsible for the high rate of unplanned pregnancies. Despite the unsatisfactory options for male contraception, nearly one-third of couples rely on male-directed birth control methods.Known as JQ1, the new compound developed in the Bradner lab works by targeting a testis-specific protein called BRDT that is essential for fertility. When mice are given the BRDT-inhibiting molecule, they begin producing fewer sperm and those sperm they do produce don't swim as well."This is a good reason to get excited about...

Words: 625 - Pages: 3

Male

...EFFECT ON DIVORCE ON CHILDREN The text deals with the effect divorce on children the writer has harsh take on the issue at hand is position is against divorce his position is very clear although the reason for the writer point of view are understandable they are not clear this is because the writer fails to provide evidence for his point of view. The first two paragraph are well write because the writer manager to include citation from credible reference the structure and the logical order of the argument however falls apart after the third paragraph from the third paragraph on words the structure of the text, the argument and the evidence to back it up are not credible enough. The writer fails make use of other people research and thus the argument because weak as the text progress. Even when he mention other people view he fails to evaluate the view and also fails to provide view that contract his own point of view. In paragraph four, the write include a lot of nor essential descriptive writing apart from emotive references technical term seem to be missing for example “Along with the confusion of where is daddy” there are no contradiction between reasons and conclusion. The writer beliefs and self interest do unfairly distort argument he try to form his own example which make the writer seem every much, for example the fifth paragraph he write the father has watched over the family unit he is big ,strong and protect too which in my view is not convince argument. ......

Words: 317 - Pages: 2

Male Cosmetics

... INTRODUCTION: The purpose of this memo is to identify ways to take a consumer product that has historically appealed only to the female sector, and change the image, ideas and thoughts of the product in the eyes of the consumer. In recent years cosmetic marketers have found ways to attract the male market by changing up their marketing strategy, image, and approach. Fortunately many cosmetic giants have found great success is selling everything from hair products to nail polish to the younger male population, and they are even beginning to penetrate the older generations as well. Although this market has brought great returns for cosmetic companies, there is still abundant potential to be reached and many opportunities to capitalize on. To fully saturate the market, and understand, and meet the needs, wants and the demands of the consumers, key solutions will be identified by answering questions like: what motives do men have to use cosmetics, how do men learn about cosmetics, and how marketing to males differs from marketing to females. In addition to these questions other specifics will be addressed as well. ANALYSIS: When it comes to purchasing cosmetics and other appearance enhancers, men have a variety of motives that induce problem recognition, which leads them to explore different solutions. A large chunk of today’s men seek to associate themselves as being groomed, prestigious, and trendy. These motives can be stimulated by both rational and emotional ideas. Some...

Words: 2871 - Pages: 12

The Male Body Image

...To Be or Not to Be: The Male Body Image In his article, “The Man Behind the Mask: Male Body Image Dissatisfaction,” Steven Gregor states that in the past, body image was thought to be a concern that affected only females resulting in negative consequences on their psychological welfare. For a long time, due to body image dissatisfaction, women have suffered from illnesses such as eating disorders and depression. Until recently, men weren’t believed to have concerns with body image dissatisfaction. However, research shows that not only is body image a growing concern for men, but it affects a larger number of males than previously thought. Throughout history men were seen in society as being strong through security and being defined by their jobs. This no longer holds true for males today. With men and women being nearly equal in the job market today, men feel that to distinguish themselves from women they need to exhibit their strength through physical strength. Men’s body image dissatisfaction has greatly increased over the past 25 years, and like women, it is having a negative effect on their psychological welfare. Cosmetic and grooming productions were at one time thought to be more of a female based industry. In today’s society along with the help of the media, we are seeing a rise in the production of cosmetic and grooming among males. As with the ideal female body image, the media supports what it sees as the ideal male body. Women want to lose their wait...

Words: 434 - Pages: 2

Why Is Men’s Fashion Photography Redefining the Image of the Contemporary Male and How Does It Use Diverse Male Sexualities as a Tool in Advertising?

...Why is men’s fashion photography redefining the image of the contemporary male and how does it use diverse male sexualities as a tool in advertising? The works of renowned photographers such as Hedi Slimane have a heavy impact on prevailing images of male sexualities in fashion advertising, eventually affecting the image of the ideal male in fashion. Male sexualities in high fashion photography can oscillate between the homoerotic or a dominant hetero-masculinity, thus there is usually no middle ground in fashion advertising, especially where artistic direction takes over. Such advertising targets niche “high fashion” audiences and responds to the popularization of sexual themes in other forms of advertising (and indeed wider media), whilst associating diverse sexualities with artistry. Coding in high fashion advertisements affect, but also respond intuitively to, audience sexual ideologies by deconstructing the concepts of femininity and masculinity that have undergone rapid change in our self-reflective and deconstructing postmodern world. Hedi Slimane’s penchant for androgynous men has significantly heightened popularity for thin male models in the fashion industry. His work usually incorporates explicit concepts of homo-eroticism and femininity inspiring many leading contemporary designers and photographers who saw his designs as radical and surprisingly persuasive” [1]. Indeed, Hedi’s influence on modern fashion aesthetics suggests that “designers everywhere...

Words: 2699 - Pages: 11

Male Nurses

...) she feels “sorry” for hurting him emotionally or because 2) she continues to have hopes for their relationship. Such discussion of emotions and “the relationship” are tags of femininity in modern genderrelations, and it is significant that the male character of the nurse adopts the mannerisms most closely identified with amorous femininity. Stepping out of the supply closet, Elliott tries to hide her lover’s professional identity from a coworker. Flowers then complains to the coworker, “She’s covering because she’s embarrassed that she likes a nurse, and I really can’t figure out why.” The reply is swift and matter-of-fact: “Well, that’s because you’re doing a woman’s job, son.” Flowers acknowledges the perception of nursing as feminine, but his defense of the compatibility between his masculinity and his choice of profession is so tongue-in-cheek as to be unreliable: “What I do for a living, it doesn’t make me feel like any less of a man. Neither does my love of baking, or gardening, or the fact that I occasionally menstruate.” His defense is a sarcastic recognition of nursing as feminine, reinforced by lines like “Screw that, I’ll cook for you. I’ve only got one apron though, so bring your own if you want to wear one.” Paul’s sarcasm undermines any easy categorization, making his actual self-identification as masculine or feminine 7 Triage is emergency room nursing and, according to the film it is where the most skilled nurses work. 8 Specifically, the family of Pam’s...

Words: 6796 - Pages: 28

Male Privilege

...Male privilege…In black and white Dorrell Anthony Alexander Western Washington University What is “Privilege”? When we speak of privilege, what exactly are we speaking of? Many find it easy to get the basic fundamentals of a “right” and a “privilege” confused, so for foundational purposes, I would like to lay out how they differ. First, let’s talk about two of the different kinds of rights; “natural” and “legal”. According to Merriam-Webster (2013) Natural rights are “rights which are "natural" in the sense of "not artificial, not man-made”; “as in rights deriving from logic, from human nature, or from the edicts of a god”. They are ”universal”, (they apply to all people, and do not derive from the laws of any specific society),”They exist necessarily, inhere in every individual, and can't be taken away” ( Merriam-Webster, 2013). For example, it has been argued that humans have a natural right to life. They're sometimes called inalienable rights. Legal rights, in contrast, are “rights based on a society's customs, laws, statutes or actions by legislatures” (Merriam-Webster, 2013). An example of a legal right is the right to vote of citizens. “Citizenship, itself, is often considered as the basis for having legal rights, and has been defined as the "right to have rights"(Broidy and Agnew, 1997), Legal rights are sometimes called civil rights or statutory rights which Broidy and Agnew (1997) believe are “culturally and politically relative”, since they depend on a...

Words: 2957 - Pages: 12

Male and Very Inquisitive

... moisturize your hair is water? All the serums, oils and conditioners in the world can't take its place. These products help seal in moisture that water puts into your hair. Keep reading to find out how to shampoo, condition and what to do afterwards, as well as some of the dos and don'ts of washing black hair. GETTING READY TO WASH YOUR HAIR: Here's what you'll need. * Moisturizing Shampoo * Moisturizing Conditioner * Wide Toothed Shower Comb * Large Towel * Leave-in Conditioner * Bonnet or Blow Dryer (optional) Right here is a good place to tell you the number one black hair washing rule. Be very gentle! How to Shampoo Black Hair The first step in how to wash black hair is shampooing. Your hair is delicate so get the gentlest shampoo you can find that meets your hair's needs. Use it sparingly because for black hair 'squeaky clean' usually leads to dryness. 1.Gently detangle your hair with a wide tooth comb. Starting from the ends, working up to the roots. 2.Saturate your hair with water with before applying the shampoo. 3.Take a dime or quarter-sized amount of shampoo and work it into lather. Concentrate on scrubbing your scalp. Remember, shampoo is for the scalp and conditioner is for the hair. 4.Massage your scalp deeply to stimulate the follicles and loosen any flakes that may be there. 5.Rinse your hair until all traces of shampoo are gone. This should take about 1 ½ to 2 minutes. Part your hair and check to make sure it's all out. If not, rinse......

Words: 1484 - Pages: 6

Doctor Straight White Male

...Doctor Straight White Male It is highly unlikely that you have never watched an episode of Doctor Who. It’s just part of being British, along with tea, sarcasm and aggressively insisting that you’re ‘fine’ even if your legs have just blown off. You either grow out of Doctor Who, or become an avid fan – there is no in-between. However, recently more and more fans have been switching off on a Saturday night, for one main reason – Steven Moffat. The showrunner has created some kind of Doctor Who formula, which is becoming increasingly over used, resulting in confusing story arcs and predictable characters, causing viewers to be bored and repelled by the show due to sexist undertones and lack of diversity. In the early days of the show, the female companions were there to look pretty, to attract the male gaze, but the 2005 reboot saw the Doctor’s companion’s become just as important, with just as much screen time and character development, causing many of these companions to be seen as role models for young girls, and rightly so. Rose Tyler, Martha Jones and Donna Noble, all proving that women are capable of anything despite their background, but now the characters are being recycled, and development is being lost inside complex story arcs. It is a shame, as there was so much potential in both Amy Pond and Clara Oswald. Moffat sees their positive traits as their ‘feistiness’ and ‘sexiness’ and admits that those features in Karen Gillan swayed his judgment – ‘’I saw...

Words: 871 - Pages: 4

Male Reproductive

..., however, this procedure should be considered permanent as there is no guarantee of successful reversal. * Following the procedure, ice packs are often applied to the scrotum to reduce swelling and decrease pain and the wearing of a scrotal supporter for 3-4 days. * Mild over-the-counter medications such as aspirin or acetaminophen should be able to control any discomfort. * A semen specimen will be examined and found to be free of sperm after at least a month from the procedure before the male can rely on the vasectomy for birth control * Vasectomies are more than 99% effective assuming that there is no sperm in the semen. * It takes approximately 3 months (10-20 ejaculations) after a vasectomy BPH – Benign Prostatic Hyperplasia * BPH is the enlargement of the prostate gland. * BPH happens to almost all men as they get older. As the prostate gland grows, it can press on the urethra and cause urination and bladder problems. * It is not cancer, and it does not raise the risk for prostate cancer. * The cause of BPH is unknown. * Men who have had their testicles removed at a young age (for example, as a result of testicular cancer) do not develop BPH. * If the testicles are removed after a man develops BPH, the prostate will begin to shrink in size. * Less than half of all men with BPH have symptoms of the disease. Symptoms may include: * Inability to urinate * Incontinence *......

Words: 4252 - Pages: 18

Male Domestic Abuse

...Kevin Henry FOUN 1001 13th April2015 The marginalization of male domestic abuse victims through the media (Final) “Whenever I speak of male abuse I am met by disbelief and even worse laughter. I notice in talking with other shelter staff throughout the state that this attitude prevails in other shelters, too- men are the perpetrators women are the victims.” The above quote from Jan Dimmitt executive director of Kelso’s emergency support shelter in Longview Washington, United states reveals an all too common attitude towards male domestic abuse. Such a discriminatory attitude is not simply limited to the United States however it is also seen here in the Caribbean, a region with a history of domestic abuse and even more concerning is realization that the media helps to proliferate such a view. Media of all kinds can influence and even distort the perception of persons’ opinions on topics such as physical attractiveness and politics. Similar problems arise when applied to the issue of domestic abuse and the media has a responsibility to ensure that it does not misrepresent men by offering only one view of the issue. The media has a prospective responsibility to ensure that they portray the reality of domestic abuse to avoid stereotyping men as aggressors. The media in all outlets whether social or otherwise is the major provider of information on various issues and therefore has a prospective responsibility to provide information without bias. Prospective responsibility...

Words: 1292 - Pages: 6

Male Juveniles

... in the system because of the joining gangs. Many times children feel they have no choice. They may prefer to not become a gang member but they cannot see any other way to avoid the situation. Children may be living in fear on a daily basis and see joining a gang as a solution to problems. The pressure to join a gang may be very strong. Parents must provide children with a safe loving home environment plus help them get to school safely. It is also the parents' responsibility to see that school is a safe place to learn and play. Children may join a gang as a means of protection from rival gangs. Children may view their neighborhood gang as a solution to the torment and threats from other gangs. Parents must work to see that the neighborhood is safe place for their children to play, learn and live. Parents need to work together to monitor children and provide law enforcement with information to help keep the neighborhood safe. If children get into trouble with law, parents must let their children suffer the consequences for illegal behavior. Protecting children from the law does not teach responsibility. Children often choose to join gangs if their friends or family members belong. In order to "fit in" with other gang members, children may also begin to wear certain colors or other types of clothing associated with gangs. They may wear distinctive hairstyles, use gang terminology, and get involved with gang activities. If a parent notices any of these indicators it is......

Words: 4117 - Pages: 17

Male Dominated Society

...A male dominated society One way in which family life has a harmful effect on women would be how women absorb anger, this is how women are seen as takers as shit. They soak up their frustration and absorb it. Another way would be how women are a reserve army of cheap labour. This goes back to WWII and speaks about how they can be taken on for work and dropped when they are no longer needed. Finally, domestic violence is more likely in a household where the man dominates the family. Feminist would argue that this emphasises their negative view on the family as women are burdened with the outdoor and indoor responsibilities of nurturing the family. Firstly, item 2B speaks about how in the 19th century married women were increasingly excluded from paid work. This is due to the fact that men had to work and be the provider, meaning women were pushed into that role of doing unpaid work. Overtime the position of women has increased and in comparison to post 19th century they are a better advantage to succeed economically and socially. Now there are changes in the position of women. Women have better educational and career prospects. Many women are now less economically dependent on men. This would relate to how it doesn’t make sense to speak about the male dominated society. The patriarchal family relates to how the male would dominate the woman in the family. Although this was very true when we look back at history and how women were treated, when we look now at the...

Words: 872 - Pages: 4

Reading Interests of Male

...Abstract Many lay people and psychologists alike believe that women are more emotional than men: Women are believed to experience and express most emotions more intensely and more frequently than men. (Barrett, Robin, Pietromonaco, & Eyssell, 1998). However an assumption could be formed about how men express emotional behaviors just like women. This research was done using the one topic that segregates men from women that is their choices. When it comes to choosing novels it is assumed in most cases that women prefer thrillers and romantic genre while men prefer more mystery genre but through my research I have come to conclusions with the fact that the novel choices of men are less emotional when compared to women but there are a few cases of exceptions. The purpose of this research paper was to find out whether females still read more emotional centered novels than males using survey techniques. Key Terms: Emotions, Gender, Novels This research was conducted for the purpose of understanding human behaviors and gender stereotypes within those behaviors. Emotions are an important aspect for humans to make judgments and choices (Huebner, Dwyer, & Hauser, 2009) hence my research will be based on the choices we make and whether gender plays a role in it or not. Objectives Primary Objective: * To find out whether there are male students who choose emotional novels as compared to females in Manipal University, Dubai. Also, whether females do not choose to...

Words: 2478 - Pages: 10

Male Enhancements

...Male Enhancements We see advertisements everyday on television, in magazines and even email inboxes for pills ointments, supplements, and contraptions aimed at enhancing penis size, sexual stamina, or libido. It's a testimony to men who have insecurities about their sexual performance. The question is, do any of these "male enhancement" techniques really work and if they do, what are the side effects? Jimmy Johnson the NFL coach is the spoke person for Extenze. They claim that Extenze is the number one leader of male enhancement tablets. They guarantee maximum performance every day. The product website (4ExtenZe. net) guarantees that men will notice penile enlargement and experience harder, more frequent erections that last longer, with more intense orgasms. Extenze is not FDA-approved and there is no scientific evidence that this pill can increase penis size (Spinelli, 2009). Spinelli, a medical doctor, tested the product with her partner, who is also a doctor. After a month long trial, they noticed no change in the male’s sexual response and no increase in length. This is just one example of many other consumers who say they see don’t see any difference in their sexual response. Extenze claims penile enlargement yet it receives so many negative reviews of how it doesn’t work. Another male enhancement pill that is usually advertised is SinRex. SinRex is proven to give bigger, longer and harder erections with more explosive orgasms. It also increases sexual stamina...

Words: 623 - Pages: 3