Premium Essay

Why Target Shut Down

In: Business and Management

Submitted By NavpreetDhugga
Words 374
Pages 2
Target management rushed there store openings. Opened too many stores to fast Opened up stores before they remodel old Zellers stores Target management failed to see that the Canadian market was too tough / too competitive, with thier competitor Walmart already being well established and popular in Canada Target management failed to differentiate itself from the other competitors Target managment although did make a couple of good choices, like Target managment introudced Target Canada to Canadians through a multiplatform ad strategy. Target managenment also failed to work cooperatively with their distributors because customers constantly complained about Target shelfs often being out of stock

Citation:

Dahlhoff, Denise. "Why Target’s Canadian Expansion Failed." Harvard Business Review, January 20, 2015. Accessed January 6, 2015. https://hbr.org/2015/01/why-targets-canadian-expansion-failed.

Target had higher prices then other stores in Canada Target opened more stores then they were able to manage effectively. Citation: Sturgeon, Jamie. "Here’s Why Target Failed in Canada." Global News. January 15, 2015. Accessed January 15, 2015. http://globalnews.ca/news/1774769/heres-why-target-failed-in-canada/.
Target had a non-functioning website, Target didn't have online shopping in Canada and when rivals like wal-mart and amazon have expanded their online offerings.Citation:
McMahon, Tamsin. "Missing the Mark: Five Reasons Why Target Failed in Canada." The Globe and Mail. January 15, 2015. Accessed January 15, 2015. http://www.theglobeandmail.com/report-on-business/missing-the-mark-5-reasons-why-target-failed-in-canad/article22459819/.

Canadians along the border find it cheaper to buy Target products across the broder. Citation:
Peterson, Hayley. "5 Reasons Target Failed In

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