...great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. At july 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. But even the best companies with the best products have bottleneck factors which often avoid full exploitation of the opportunities. The iPad. The new Apple Tablet, the iPad - an unnecessary product? - iPad Marketing Strategy Steve Jobs claims the iPad gives the best way to experience the web. Yet, the iPad does not have Flash Player, Flash is essential on the web and is used everywhere....
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...the risks outweigh the possible rewards of holding the equity long term? In this brief article, we will attempt to address these questions by taking a look at Apple’s business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. The Business Apple, incorporated in 1977 and headquartered in Cupertino, California, designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, and sells related software, services, peripherals, networking solutions, and third-party digital content and applications. Top revenue-generating product lines include Macintosh notebook and desktop PCs, as well as the iPhone, iPad, and iPod franchises. These devices...
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...market in 1976 with the release of their first computer Apple I. Apple was profitable for a couple years and then they hit a slump. After a power struggle with the board of directors in 1985, Jobs was asked to leave Apple. 16 years later Apple was on the brink of bankruptcy, with a share price at $3.30. Jobs returned to Apple as an advisor, and then took control of the company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998. Apple became successful for a lot of reasons but manly it used a market orientation strategy in which it was able to gather intelligence about customer’s current and future needs. As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided several years of stable financial returns, and propelled Apple to become the world's most valuable publicly traded company in 2011. In addition to revolutionary products Apple’s success in pricing, promotion, and distribution have also contributed to its popularity. Apple products traditionally are priced higher than its competitors. This is because it makes the brand seem more prestige. The company stresses the convenience of its products as well as the revolutionary new capabilities they have to offer. Thus, it attempts to create value for customers, prompting them to pay more for apple products...
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...markets in the United States over the last 60 years. Marketers in these newly youth-oriented consumer economies (White, 2012) are predicted to be growth-oriented and very savvy. It would be a good strategy to duplicate the same direction in order to remain competitive. It would be an effective strategy to research market requirements in order to understand the trend and to effectively position our placement in the market. The aim is to identify products and services that would prove to be of important interest for the target audience. The Products that will interest this age group are various kinds of products, ranging from hygiene, such as acne remedies, video games, favorite beverages like “Rock star,” and of course, electronics like IPhones, IPads, and Google glasses. This is why it is very important to stay with the trends to continue to keep up with their demands; Youth markets will continue to look for the next big thing. The micro and macro environment is the driving force, and is what influences the marketing strategies for the youth targeted products and services currently. Micro factors are known to be internal forces that fall within the organizational level. Macro factors are termed to be the exterior forces that come under the industry. The two of these are what drives the economy and how we collect our data to determine what is “hot” and what is not. As populations grow, so does consumer spending. As the percentage...
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...Argument Synthesis Liliana Cross Post University Is technology helping students in the classroom rather than traditional printed textbooks? Studies have shown technology such as tablets are more helpful than textbooks schools get each year. Harcourt (n.d.) used a "digital version of the Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District." (para. 10) Students had a 20% higher test score using the digital version than the printed textbooks. Each year school's spend about $7 billion on out of date printed textbooks. By them switching to tablets, schools could save about $3 billion. So why do schools not want to make the change? Textbooks are usually seven to ten years out of date when schools buy them. Therefore, the students are not getting the most current information they need to learn. With tablets, students and teachers would be able to stay up to date with all and any information they need. Tablets are much lighter than print textbooks. They can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity, and creativity, and that digital textbooks are cheaper than print textbook. “…in 2006, the U.S. book industry consumed approximately 30 million trees and had a carbon footprint equivalent to 12.4 million metric tons of carbon dioxide, or 8.85 pounds per book sold.” (Green Press Initiative and the Book Industry Study Group. 2008) Paper books can be recycled, though at this point...
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...etc. Users can choose from more than 1,700 current primetime TV hits such as LOST, Simpsons, 30 Rock, etc. Users like Hulu because it is free and legal, focused on quality and convenience, easy to use and share. However, the free Hulu typically offers just the latest five episodes of each program. On the side of Hulu, Hulu has to pay its bills and been under pressure from some television programmers, particularly the ones that don’t want to undermine the combination of advertising and subscription revenues they get from cable TV, to generate more dollars from viewers. Now, Hulu rolled out a subscription service, Hulu Plus with price of $9.99 a month. Features of Hulu Plus Hulu offers a handful of trailing episodes. Today, Hulu Plus offers episode from the current and past season. Hulu Plus users are able to watch every episode from the current season of shows from ABC, NBC and FOX. Users are also able to catch up the episode of the past season. There are over 120 seasons and 2000 episodes of rich library content. Users can watch TV shows whenever they want to on Hulu Plus. Hulu Plus subscribers can watch their TV shows through than just the bower on PC. Users who own select Samsung Internet-connected TVs and Blu-ray players can download a Hulu Plus application from the Samsung application store and start streaming Hulu Plus directly. Users also can access Hulu Plus on Apple iPad, iPhone 3, iPhone GS, iPhone 4 and iPod Touch. Hulu Plus is already working on porting Hulu Plus...
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...TECHNOLOGY GADGETS AND ITS IMPACT ON HEALTH AND LIFESTYLE: A STUDY ON MSU-IIT STUDENTS CHAPTER 1 Mindanao State University-Iligan Institute Technology (MSU-IIT) is known as center of excellence in Northern Mindanao. The school aims to produce a highly competent students which is able to meet the demands on their social environment and who is progressive in every educational aspect. MSU-IIT is adopting the modernized technology to help the learning more accurate and more updated which coincides the modernized world and the students adopt this kind of learning, and how fast the students cope up the education using technology. The term technology comes from Greek word “techne” which means the art or skill used in order to solve a problem, improve a pre-existing solution to a problem, a goal, handle an applied input/output relation or perform a specific function (Liddle, Scott, & McKenzie, 1940). In this present generation technology gadgets rapidly develop and it is part of individual’s lives especially to students (Naudé & Szirmai, 2013). The researchers can really differentiate the lifestyle of individual with or without the presence of technological gadgets. How it affects and changes the life of every students. Technology brings us to the world of excitements, crowdedness and etc (Simuforosa, 2013). In MSU-IIT, technology defined as a scaffolding for students for every tasks that can assist when they have activities and others that helps their academic performances...
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...Apple is a company that all New Trier students are well aware of. Everybody at New Trier has a school-mandated iPad, the most popular cell-phone at New Trier is the infamous iPhone, and most people have at least one other Apple device, whether it be a Macintosh computer or an iPod. Obviously, Apple is pretty popular. So does Apple build the best electronic devices, or are there other companies that do it better? Apple’s greatest rival is no secret, it’s Samsung! Samsung and Apple have been after each other for many years. They’ve sued each other, they’ve attacked each other in advertisements, and their respective CEO’s have mocked the other company’s products. Under all of these attacks, it is hard to tell as a consumer which company makes superior products, but there’s a very simple answer: both do....
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...The Beatles: Rock Band is a 2009 music video game developed by Harmonix, published by MTV Games, and distributed by Electronic Arts. It is the third major console release in the Rock Band music video game series, in which players can simulate the playing of rock music by using controllers shaped like musical instruments. The Beatles: Rock Band is the first band-centric game in the series, and it is centered on the popular English rock group the Beatles. The game features virtual portrayals of the four band members performing the songs throughout the band's history, including depictions of some of their famous live performances, as well as a number of "dreamscape" sequences for songs from the Abbey Road Studios recording sessions during the group's studio years. The game's soundtrack consists of 45 Beatles songs; additional songs and albums by the Beatles were made available for the game as downloadable content.[1] The game was released internationally on 9 September 2009, coinciding with the release of new, remastered compact disc versions of the Beatles' albums. It incorporates many of the gameplay features of the Rock Band series; however, it is not an expansion pack for the Rock Band series and content for it and other Rock Band titles is not cross-compatible. Harmonix co-founder Alex Rigopulos described the game as "... a new, full game title production built from the ground up."[2] Gameplay mechanics differ slightly from previous Rock Band games, including the addition of...
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...THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also going to talk about running today's coffee shops with today's technology. Wi-Fi allows us to access the Internet, check our bank accounts, and read electronic books & magazines. Another piece of technology we're going to talk about is a Point of Sale or POS unit, which is an electronic cash register. THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 3 History Coffee supposedly started in Constantinople, Turkey. According to the International Coffee Organization: “The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed...
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...9-710-467 REV: SEPTEMBER 1, 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.”1 The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion.3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold since...
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...1/13/13 HOME JOB S E V E N TS TA LE N T GA LLE R Y Dodge Goes Back to High School | Adweek S U B S CR I B E TO A DW E E K N E W S LE TTE R S Follow Follow @adw eek Let's Talk CES Check out Adweek's coverage of the biggest (electronics) show on Earth Info Diet: Cyndi Lauper So Unusual reality star has some issues with privacy Search Brand Wins and Fails Vote here for the very best and worst brand extensions Headlines: Press: Terry Snow Retires as Bonnier … TV: Geico TV Ad Spoofs 'Portlandia… Tech: Internet Activist Aaron Sw artz… Ads & Brands: Trailer Mash 01-11-13 Dodge Goes Back to High School Dart to be featured prominently in Video Game High School Web show By Mike Shields January 8, 2013, 12:58 PM EST Technology Adweek on Facebook Like 65,707 people like Adweek. E rikas A nton Div erachi Dav id Krlos Libby E rich S tev e Terry M arco F acebook social plugin Follow @Adweek Editor's Picks P roducing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense? That’s what Dodge is aiming for as the official presenting sponsor of Video Game High School 2, the upcoming second season of the underground video hit. As part of that sponsorship, the new Dodge Dart will be featured prominently in the second season of VGHS, a show set in a future when video gamers have become the new sports jocks...
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...Question #3 In which areas could the company improve? Be specific about what they could do? Apple faces many competitors in the various industries it participates in, especially on the mobile side. One of the biggest problems that apple faces is the high cost of its products, such as iPhones and iPads. Competitors are constantly cutting their products prices in order to attract customers away from apple. Therefore, Apple must find a way to keep its products cost down to an affordable price range to maintain its customers happy. Apple's competitors have the ability to sell their products at little to no profit forcing apple to find a way to reduce the cost involved with producing their products in order to maintain the same profit margins it has enjoyed. One of the areas Apple has a problem with is the scarcity of materials available that are crucial to building its products. In order to stay on top of the competition, Apple is constantly introducing new and updated products to the market with superior hardware than its competitors. These new technologies come from companies with very specific hardware that is hard to come by. Therefore, Apple must lock up these companies in order to use their hardware exclusively but also aid them in their growth. The demand for Apple products is so high that supplies to Apple have a hard time keeping up with production. Apple can help itself by investing in the infrastructure and growth of these companies it depends on to get...
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...International Management Project - Apple - Summary In a context of “fast growing technological market", what could be the futures perspectives of Apple over the strategic issues in order to maintain its competitive advantage? Introduction I – A Sociology of Steve Jobs A) Steve jobs: the perfect illustration of a charismatic authority B) Steve Jobs: does he really is an inventor? C) From death to succession II – How does Apple react about the uprising competition on the consumer electronic market? A) Understanding the market B) External and Internal analyze through specific models C) Major changes on the market D) Apple’s strategic positioning: a specific target audience III – Recommendations and Justifications A) Drawing of frightening competitor B) Possible strategies C) What Apple is looking for and how to reach it? Conclusion Appendix Introduction In a period of financial turbulences, the consumer electronics market is facing several challenges where every company have to differentiate themselves and bring something more through innovation in to be able to maintain their competitive advantage and to grow their market share. In this case, Apple, great name, is probably the most innovative corporation established on this market by staying aware of the trends evolutions as well as of the electronics consumers’ needs to gain competitive advantages. Indeed, its orientation...
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...Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company. To evaluate company's sales promotion measures for suitable adjustment and improvements. To study current marketing problems and opportunities for suitable follow up. To suggest introduction of new products, modification of existing products. To study marketing competition, channel of distribution and pricing for suitable changes if necessary. To find methods for making the product popular and raising its goodwill and marketing reputation. Furthermore, from a student’s viewpoint, it helps to improve research, analytical and presentation skills, rather than just studying from the assigned text books and preparing for CAT and ACCA exams for the past three years. Research Question How effective was the marketing mix strategies used by Apple Inc. to maximise their overall performance and gaining market share comparing the financial performance for year 2009 and year 2010? 2.0) Company Background Apple Inc. is a California corporation founded in 1977, selling a range of personal computers...
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