...November 20, 2013 Wine The creation of wine dates back prior to written history, earliest known production tools found in the ancient Middle East about 6000BC. Wine has influenced royalty, religion and wars throughout the ancient world, playing an important role in each culture. Today, wine has managed to maintain its luster in society, being produced and consumed in large amounts worldwide. The production of wine has proved lucrative business for many years, and for many reasons. From grape farming to creating different varieties to pricing the bottles, there is a good amount involved in the wine production process. For the world of “winos” (people addicted to wine), there could never be enough of this sweet nectar. While the wine making process was developed about 6000BC, many improvements and innovations have taken place over the past 8000 years. Today, the production of wine is worldwide, manufacturing nearly 6.5 billion gallons per year. According to the International Wine Guild, the United States consumes 762 million gallons per year, ranking third overall in wine consumption across the world. The top three innovations in wine production include Biodynamic Viticulture, micro-oxygentation, and fuel creation from the waste. Biodynamic Viticulture involves the process of using the farm and surrounding land’s eco-system to best determine ways to get the most yields along with controlling pests. Micro-oxygentation is used to improve the flavor of a wine by adding oxygen...
Words: 1380 - Pages: 6
...of the previous seasons, followed by feasible recommendations in order to boost the sales of our restaurant in the fore season. FINDINGS: The overall sales performance of each type of wine is analyzed. From the data, French red wine is the most popular wine being sold on average. From November, 2011 to March, 2012, the sales performance of French Red wine is the best. However, from April to June of the same year, sales of French red dropped, having an overall 8.48%, being overtaken by sparkling wine having an overall 11.51% of sales. From July to August, sales of French red regained and overtook that of sparkling wine, having an overall 12.01% of total sales. Due to the high demand of French red wine, this essay would mainly focus on French red wine. Also recommendation on some of the red wines would also be given. Fig 1. Comparison between the sales performance of French Red wine and the sparkling wine I. FRENCH RED WINE: High Sales Wine:Hauts de Carras From the data ,Hauts de Carras has a constantly high sales over the year: Oct-Dec,2011 | Jan-Mar, 2012 | Apr-Jun, 2012 | Jul-Aug,2012 | 3.66% (43 bottles) | 3.06%(35 bottles) | 2.13%(24 bottles) | 0.66%(4 bottles) | Description: Hauts de Carras is a medium body wine from Paulliac region. It is blended wine containing 45% Merlot, 50% Cabernet sauvignon, and 5% Cabernet Franc. It has the taste of woody nose with hints of vanilla and red fruit. Also, it has firm but not too strong tannins, which is...
Words: 1434 - Pages: 6
...Scientific Article DALAT WINE: CHALLENGES IN ESTABLISHING THE NATIONAL WINE BRAND POSITION IS STILL YEARS AHEAD -*Ngo Binh, MA. in Marketing Bui Thi Lan Huong, PhD. I. COMPANY HISTORY 1.1 Wine manufacturing traditional in Dalat (Vietnam) Dalat wine has been popular in Dalat, an attractive city located 1500 m above sea level on Langbian high lands. For long time ago, Dalat wine has been produced traditionally by local producers from blackberries (dau tam). Traditional wine makers in Dalat grow themselves dau tam at Bong Lai area. It is reportedly that the first wine producer was Lafaro, a local company founded by Nguyen Huu Duc in 1974. This company imported a new variety of dau tam to produce its wine. Unfortunately, the company stopped to operate in 1975. Nguyen Chi Man, a 80-year-old man, who did distribute this wine at that time, asked the company's owner this variety of mulberry' seeds to grow, then to make wine for his own consumption and later on for his small business in Dalat. Since then, other traditional wine makers follow him to open wine factories and mulberry plantations, especially in Bong Lai. Because of their small scale, they did not build up particular brand name for their wine. Dalat wine has been considered effectively as a “geographical indication”. Dalat wine has been consumed mostly by Dalat residents. The mind climate of Dalat is the favorable place for consuming red wine, especially in traditional holidays. According to Nguyen Trong Anh Dong, Vice-Secretary...
Words: 7353 - Pages: 30
...HB 490 Introduction to Wine Lesson 1: Wine and Health, Wine in History, Wine and Culture, and Serving Alcohol Safely In Vino Sanitas? Wine (and other alcohols) and Health The French Paradox 60 Minutes segment in 1991 Mounting epidemiological evidence that moderate consumption of alcohol is associated with Reduced risk of death Particularly by coronary disease Red Wine was apparently most beneficial The “J” shaped curve 1 Societal Attitudes The French Paradox report came in the midst of a resurgent prohibitionist sentiment This sentiment has not disappeared, but is somewhat less prevalent or obvious today Societal Attitudes To drink or Not to drink? Some believe the healthiest choice is NOT to consume alcohol, while others tout the purported health benefits of alcohol consumption Others, yet, acknowledge the apparent health benefits of moderate alcohol consumption, but hesitate to discuss them as they fear this may lead some may become alcohol dependent to start consuming alcohol Societal Attitudes Much (dis)information on the issue of alcohol and health! You must consider the data critically Interpretations may vary Research is never fully conclusive Scientist not always “value free” Some agencies/authorities have “agendas” 2 Agenda? Visit the websites of these organizations and see if you can establish if they have an agenda relative to wine and health Epidemiology Epidemiology...
Words: 4054 - Pages: 17
...the majority of your wine purchases fall? (per 750ml bottle) a. less than $10 b. between $10 and $20 c. between $20 and $30 d. greater than $30 NOTES: 5. The majority of the time you consume wine with: a. by itself b. with tobacco products c. with finger foods (cheese, crackers, chocolate, fruits etc.) d. with large meal (lunch, dinner) e. other NOTES: 6. Where do you usually drink wine? a. home b. restaurant c. bar/lounge d. club e. other NOTES: 7. When heading into a wine store you already know which: a. brand and type you want b. type and region you want c. region you want (Bordeaux, Napa Valley, Chile etc.) d. type you want (Merlot, Cabernet Sauvignon, Pinot Noire etc.) e. look to see what catches your attention f. ask a store clerk for suggestions NOTES: If your answer is E, please describe what catches your attention, is it the label, is it a sale, maybe the position in the store? 8. Do you have a favorite type of red wine? a. Merlot b. Bordeaux blend c. Pinot Noir d. Cabernet Sauvignon e. Syrah f. Zinfandel g. Malbec h. Sangiovese i. Cabernet Franc j. Chianti k. Other ________________ NOTES: When would you normally consume champagne? Anytime During a regular meal Special occasions Where do you normally purchase champagne? Grocery store/supermarket Liquor store Specialty wine shop In your opinion, is there a difference between sparkling wine and champagne? ...
Words: 415 - Pages: 2
...Markets & Regulations Wine Industry in Maharashtra: An Analysis Sudipto Mitra Two of the countryʹs biggest grape-producing districts, Nasik and Sangli, are in Maharashtra; 20,000 hectares of vineyards here grow more than one lac tons of grapes a year. As much as 99 per cent of the grapes is used for making honey, crushes and jams, or consumed fresh or dry. The rest is used for making wine. Thus the opportunity in this sector is immense and given proper help and guidance this sector can be of great help for employment as well as for earnings. General rules for bar owners as framed and maintained by the local municipal corporation (as per schedule “e” or “fl3”for grant of licenses) are: • Silver plating of the utensils to be used in the bars compulsory. • Fire license to be procured before starting off with the operations. • Glass tumblers a must for all bars for serving wines etc. • Pest control to be done regularly. • The minimum size to be operational is 450 sq. feet. • Tiles compulsory for the floor. • Clean uniforms for the waiters in the bars. • Separate place for washing utensils. • Kitchen to be a minimum distance from the actual serving place. • Twice painting of the walls of the bars every year. • Restaurant/ bar to be cleaned twice per day. Before actually applying for the license, one is required to operate the bar /restaurant for six months. After applying for the license one is required to pay the fees which may vary between one and half lacs to two lacs...
Words: 6937 - Pages: 28
...2011-2012 State of the Wine Industry Dr. Rumack: You’d better tell the Captain we’ve got to land as soon as we can. This woman has to be gotten to a hospital. Elaine Dickinson: A hospital? What is it? Dr. Rumack: It’s a big building with patients, but that’s not important right now. The 1980 spoof classic Airplane was a critical success, well, it was if you didn’t listen to the critics, but that’s not important right now. The movie introduced us to the lighter side of long-time character actor Leslie Nielsen who played the part of Dr. Rumack. Nielsen, who passed away in November of 2010 followed that “hit” with forgettable roles in The Naked Gun series, The Scary Movie series, and Police Squad. I think we should now pause to remember just what Leslie meant to each of us … OK that’s enough. Maybe that’s not important either. Written By Rob McMillan Founder, Wine Division 707.967.1367 rmcmillan@svb.com APRIL 2011 1 The movie Airplane was about a flight where both pilots died of food poisoning. Fortunately, the plane was carrying our reluctant hero Ted Striker. A former combat pilot who had lost his mojo to fly, Ted along with his lost love interest Elaine Dickinson, together find a way to land the plane and save the day, thus triumphing over their own fears and personal tragedy. Too bad about the pilots, but that’s not important right now. What is important is Airplane is our canvas for painting a picture of the wine business this year with all of the ups and downs...
Words: 13113 - Pages: 53
...grapes as these have little bargaining power apart from those supplying Merlot and Verdelho who have more clout due to some shortage of these varieties. Over-planting of red wine grapes has given wineries scope to obtain higher quality product at a competitive price. * One of the “core critical resources”: access to good grap fruit is key. Suppliers are sometimes switching quickly from one to another * Vintage could jeopardize for various reasons. Bargaining power of buyers (customers) = VERY HIGH 5/5 New world | Old world | High | Low switching costDemand < OfferIncreasing power of wholesalers and retailers | The threat from buyers is high as securing distribution in a crowded market is difficult, especially when the distribution channels in major overseas markets are largely dominated by supermarket and major liquor chains. * No switching cost * Numerous players, numerous wine * At final customer level * Change in consumer habits and needs: * “Industry was becoming increasingly fashion-driven” Australian wine was becoming a “hot trend” * At distribution channel: * Increasing power of wine wholesalers and retailers (less fragmented, rationalization and consolidation). * Looking for set of key partners to source large quantity of wines and worldwide. Threats of new entrants = LIMITED 2/5 New world | Old world | High | Low | Few regulationsLow changing costsStrict capital demands | Saturated markets(AOC...
Words: 488 - Pages: 2
...The first one is the business and productive model implemented by the NW, which corresponds to a mass production of varietal wines, with quality consistency, obtained by large industrial enterprises with significant economies of scale. By contrast and as previously mentioned, the productive and business model implemented by the OW was characterized by a business network of cooperatives and enterprises (mostly familiar and of small and medium size). The second one is the commercial and marketing strategy implemented by the NW, leading to better consumer information of the product characteristics; i.e. wines are sold under brands with strong investments in marketing and advertising campaigns. By contrast, the commercial tradition of the OW involved an intricate system of denominations of origin, varietal and geographic areas that were difficult to understand by a novice consumer. The last potential reason is the emergence of strong governmental support in the NW during the '90s and the beginning of this century. This support, known in the specialized literature as the "National Brand Plans", had the primary aim of improving the wine export performance in the long Term. Australia was the pioneer in the development of such national scope plans in June1996, launching its celebrated plan called "Strategy 2025". Its aim was to reach an export turnover of 4.5 billion Australian dollars by the year 2025. The resounding success of the plan meant that in 2005, 20 years...
Words: 269 - Pages: 2
... Wine In the story Wine the author Hayashi Mariko subtly sketches a modern Japanese career woman as a developing round character who is constantly evaluating her relationships with men. While in Quebec for a business trip Ms. Sone is being taken on a tour along with others through different areas within Quebec. They are they taken to a very exclusive and important wine cellar of Canada. “Oh, wine. Just hearing the word makes me tense.” As the reader can tell wine must not be a very strong subject to Ms. Sone. “But wine is my weak area,” she says. Knowing very little of the subject she offers to buy a bottle to take back as a souvenir of the trip. Picking one of extremely lavish quality just to splurge on the occasion Ms. Sone picks one thinking it is costing her forty-five dollars in reality ending up to have a final cost of one hundred forty-five dollars. In complete shock of the price she decides it is of too much importance to drink in a regular occasion with regular people and decides to save it for something or someone special to share it with. The wine now became of some importance to Ms. Sone due to the price tag which came with it. Like those who she mocked she guarded the bottle as it were a real life baby While thinking of those to share it with she immediately crosses out her boyfriend Kunihiko because she thought he had no appreciation for it. After saying “ Lets drink that expensive wine together to celebrate your homecoming...
Words: 545 - Pages: 3
...Me Details The American wine industry is a stable and present market in the United States with room to grow. The wine industry began with the first settlers and has persevered for centuries. There are three classifications of wine: Red, White, and Blush, and table wine (a wine containing 7% to14% alcohol traditionally consumed with food) is the most popular and fastest-growing type of wine consumed. Even though wine is produced virtually everywhere in the U.S. the wine producers in California have the largest economic impact of $30 billion. Wine sales have risen in the last ten years from 11.7 billion dollars to 19 billion dollars. The Alcohol, Tobacco, and Firearms division of the Internal Revenue Service, at 8%, which is around $1.07 per gallon, heavily taxes these sales. Technological impacts have allowed winemakers to help control the quality of the wine from the vine to the liquor store. The wine industry contains high barriers to entry due to high costs of land and building manufacturing facilities. Product differentiation is quite vast, being able to make several different types of wine varieties. The value of the wine varies year to year and is often set by the opinions of a few wine experts. The economies of scale in the wine industry have the greatest impact on the cost of land for grape growing. This because the type of land needed to produce quality wine is limited in the United States. This provides an advantage to existing wine producers already having ownership...
Words: 5424 - Pages: 22
...Griffith University 2213HSL Food & Wine Tourism Project Case Study: “Mitchelton Wines of the Nagambie Lakes” By: Jessica Chandra and Melissa Chandra Course Convenor: Russell Cox Tutor: Kelly Cassidy Tutorial: Wednesday, 11:00am to 12:00 pm EXECUTIVE SUMMARY Australia is growing to be one of the major wine producers in the global market. This is attributed to the following reasons: government support, international recognition and export demands, increasing domestic awareness and consumption of wine, development of local wine zones, regions and sub-regions and industry collaboration (Anderson, 2001; Beeston, 2002; Marsh and Shaw, 2000). Australia has become part of the ‘new world’ wine producers along with the United States, New Zealand, Chile and Argentina (Chang, Campbell and Sniekers, 2007). Looking closely into one of Australia’s region in Central Victoria, Nagambie is a small town, home to some of Victoria’s finest and historic wineries. With its increasing popularity as a tourist destination as well as quality vineyards, Nagambie has triggered government initiatives for the region’s development. The Mitchelton Wines, located in Nagambie along the beautiful Goulburn River. It is one of the leading wineries in Nagambie and is considered to be one of the most contemporary and yet historic wineries in Australia. However, since Nagambie is a small town and there are strong competition from more popular wine regions in Victoria, such as the...
Words: 4959 - Pages: 20
...ALL INDIA WINE PRODUCERS ASSOCIATION President Jagdish Holkar Cell. 9850044755 Email: jagdish.holkar@gmail.com, info@allindiawine.com Secretary Rajesh Jadhav Cell. 9422271528 info@rajdheerwines.com 1 Strictly Private and Confidential Indian Wine Industry current scenario & Proposed corrective measures 2 Strictly Private and Confidential Introduction / Background 3 Agro-based industry. Value addition to Agri.- produce. Food Processing Industry. Converts highly perishable grapes in to non-perishable with value addition. Major rural employment generating tool for unskilled labours. Food based (part of food) alcoholic beverage. Tiny Industry. Encourage first generation entrepreneurs amongst the farmers. Promote agro-tourism. Overall rural development Strictly Private and Confidential Key statistics Statistic Wine consumption Industry size (revenues) Land under cultivation Farmer families dependent on grape cultivation Families employed by the wineries Grape dues of 2009 and 2010 (Maharashtra) Present 1.1 crore litres Rs 1,050 crore 10,000 acres 10,000 6,750 Rs 208 crore Year 2020 estimate 7.2 crore litres > Rs 10,000 crore 21,000 acres 21,000 13,500 NA In addition to the above, the wine industry over the years has contributed substantial revenue to the State and Central exchequer Source: Industry association estimates 4 World wine scenario Largest fruit processing industry in the world Aggregate...
Words: 1700 - Pages: 7
...CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the primary threat to the French export market is internal to the industry: the inability of the appellation system to appeal to what is becoming a global way of understanding wines (Business Report, 2004). France is the largest overall producer of wine, at 5.3 billion liters of wine in 2001, 20% of world production. France has traditionally set the standard for quality wine as well as defining these standards. French viticulture laws mandates four levels of quality as 1) Appellation d’Origine Contrôlee (AOC) 2) vins délimite qualité supérieure (VDQS) 3) vins du pays and 4) vins du table. French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts...
Words: 1180 - Pages: 5
...Food & Wine “Food without wine is a corpse; wine without food is a ghost; united and well matched they are as body and soul, living partners.”-Andre Simon (1877-1970) Simply true, Food & wine are truly inseparable partners. Ancient history tells us that initially wine was used as a substitute to water with food. But as time passed and wine became associated with social evil rather than necessity, wine industry re launched it as a meal component rather than an alcoholic beverage. As of now, many wine bottle labels come with food pairing tips and restaurants have special staff who take all pains to ensure that the flavors of food and wine are in perfect harmony. And if you have tried and not liked wine, bad paring could be a reason. Though pairing of food & wine may vary with personal preferences but there are still some basics to consider. Here are some basic principles for making a perfect pair: * WEIGHT & TEXTURE- weight or body of wine means the alcohol content, the lesser the lighter. Paring light wine with heavy recipes or heavy wine with light meal , would make the taste competing rather than complimenting each other.eg. dry Riesling paired with shammi kebab * ACIDITY- Wines could be high or low on acidity level , depending on type of parent grapes. High on acid wines complement well with fatty foods. such as Sauvignon Blancs or Barberas go well with Pasta with Tomato Sauce. * FLAVOR INTENSITY – Paring the wine with the most dominant flavor...
Words: 345 - Pages: 2
