...www.pwc.com/us/retailandconsumer www.kantarretail.com Retailing 2020: Winning in a polarized world PwC and Kantar Retail are pleased to present Retailing 2020, a follow-up study to our original Retailing 2015 report published in 2007. This 2020-focused document identifies and investigates some of the economic drivers that could shape the US retail landscape, as well as components of channel and shopper. This report also documents an intriguing, forward-looking dynamic as we move from the early 2010s and advance toward the retail landscape of 2020. The current retail landscape has been recovering from the worst economic downturn in memory for most shoppers. At the same time, the US retail market continues to evolve into what we term the Post-Modern market evolution phase, characterized by hypercompetition—both online and off—and signals an era defined by very challenging circumstances to understand and master. In short, the retailers and suppliers willing to ―up their game‖ will likely remain the most viable in a rapidly changing, shopper-driven retail landscape. We anticipate that the 2020 retail landscape will be shaped by retailers leveraging increasingly complex operational, financial, and brand models. Retailers and suppliers, we believe, will need to address and manage the complexity and diversity of the ―retail realities‖ that make the market challenging. Speed of technological advancements, globalization, and ways to leverage information are some...
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...Kudler Fine Foods Sara Pavlinich, Randal Ulloa, Andrew King BSA/375 Fundamentals of Business System Development June 30, 2014 Todd Feuerherm Kudler Fine Foods The focus of this paper is to define the requirements for the frequent shopper program and to make the program run smooth and to the best of it’s abilities as well as providing great service to the customers to keep them shopping at Kudler Foods. Once the frequent shopper program has been implemented, it will bring in more revenue to Kudler fine foods. There are six major stakeholders that will be affected with the success of the frequent shopper program. These six stakeholders are the staff, customer, wholesale suppliers, banks, competition, and Kathy Kudler. The success of this program will allow for the staff to see an increase in wages due to more customers coming into the store. The program will attract new customers that want to receive the special rewards that come with being a frequent buyer at Kudler Fine Foods. The benefit to customer is that they will be rewarded for shopping at kudler will receive exclusive offers on items that regular shoppers do not get. They will also get major discounts on cooking classes. The wholesale suppliers will see an increase in the amount of items the company will need to purchase, in order to satisfy the demand for supplies that the customers are buying. The banks will see a higher return on there investment that they have made by extending the companies credit. Kudler...
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...supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list! Pretzel Crisps VP of Marketing Perry Abbenante, for Pretzel Crisps knows retail marketing, he was the Senior Grocery Director at Whole Foods Market headquarters in Austin, Texas and was responsible for national buying and merchandising. Do you think he can tell us how to transition promotional ideas into Innovative Retail Marketing Strategies? You bet! Perry recently gave us advice on Winning New Product Launch Tips so know I want him to give us the secrets for great In-Store Promotions… not only strategy but some tactical examples of what he does with the Pretzel Crisps brand to drive sales at the point of purchase. Overall Retail Marketing Strategy and Tactics How Do You Get Penetration - Gaining New Shoppers To Buy The Product? Perry says "When you have a relatively new product, get placement or display outside of your normal department is a key strategy. In our Activation Markets, we get our staff on the ground to get placement outside of the deli where we are normally merchandised. This tactic helps to attract new people that have never seen your product." Frequency - Or Getting Existing Customers To Buy More Often Is The Lifeblood Of Consumer Foods. Give Us Some Examples Of How You Do This? "Pretzel Crisps® is a multi-use product. So in addition to being a great standalone...
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...Raghed Eid Marketing Strategy Case study 2: Apple’s winning marketing strategy Lebanese American University Every day in our lives we encounter hundreds of Apple products and this is surely a result of their winning marketing strategy.In the following, I will discuss the 4Ps integration of Apple, its internal company culture, and its external environment. On the other hand, I will present Google’s competing strategy. First, Apple focuses on each part of the 4Ps of their strategy: According to their products,their main focus is innovation that makes their product superior to the competition. Innovation, not only technologically, but also innovation in their aesthetics, features, quality etc… and that’s a result of massive marketing research that analyzes the changes in consumer behavior and needs. In their new products they make the old one outdated and they create the need for customers to by the newer versions of their products. That makes the release of each new product “an event” that people all around the world wait for.In addition, Apple products have high prices that make them prestigious products as a result of the high value they provide. Pricing in Apple’s case also helps positioning the product in consumers mind. According to their promotion, Apple follows different types of promotion including word-of-mouth that increases awareness among consumers. Similarly, they use “evangelism” that also uses brand ambassadors to spread awareness. Another tool is creating...
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...Moral issues originate from clashes and differences, each gathering in the showcasing business has its own particular arrangement in the matter of how the things will capacity and choices will be taken. Each of its choices has it cons. One in the event that it is deception about the item to the clients. Deception is giving less data of false data to the purchasers. For instance an organization distributes a promotion around a cleanser which slaughters 100% of the germs however there is no notice of the expense of the cleanser, having seen this, the client goes and purchases the cleanser which swings to the costliest cleanser ever. This is a case of falsehood of inadequate data. Falsehood is winning a great deal as media and innovation has been...
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...enlargement of still to be entered higher center wage bunch in the nation, & unparalleled development of foundation. If words of an industry expert are to be believed only Faucet market in India is of around $ 200 million alone. These companies’ products are two to seven times more expensive than Indian products but in the near future they will be setting up production unit in India also. Companies are trying to capture the emerging market with new pioneering ideas of marketing with emphasize on customer service. Amid my vis-à-vis with different Builders and Senior persons I came to realize that today's customer is extremely mark cognizant, and he search for marked instrumentalities at whatever point come to visit test house. "Today's shopper is exceptionally shrewd...
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...stop shopping center. Segment: * The company has been associated with the middle class or low-income earners. * Affluent clients tend to shy away from the retail giant due to misconception that Wal-Mart’s product are of lower quality. Target: * Wal-Mart plans on targeting those affluent consumers aside from the middle class and low-income earners. * Wal-Mart did a thorough market analysis to find out the most appropriate manner of attracting these clients. * The affluent market is crucial in the company’s efforts to secure new market because they have saturated current ones. * Almost all middle class shoppers prefer Wal-Mart. Position: * The company needs to assess what competitors are doing to boost sales. * Wal-Mart’s competitors has managed to attract affluent consumers. * The company must try and give these shoppers a reason for shopping at this store. * Affluent...
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...it as problematic for the brands image and the traditional family demographic. Integrated Communication is another problem that JCP faced because they failed to clearly communicate their new pricing strategy with their customers. The new “Fair and Square” ads were reminiscent of targets award-winning ads, these ads failed because only 16% associated “Best Price” with JCP. Failed to communicate their three tier prices “everyday”, “Month Long Value”, and “Best Price Friday”. And also ended odd end pricing and the consumer didn’t understand why. Finally they had promotional problems, they eliminated what made JCP loved and differentiated from its competitors such as Cash coupons, Redzone clearance aisles and doorbuster sales and Black Friday sales. Which everyone knows that brings in the demographic that JCP has relied on for years. Instead of these sales JCP would distribute a high quality magazine with each “Month Long Values” but its 96 pages! Customers were moving away from JCP because they no longer received their coupons and started shopping at retailers like Target and Walmart. Other customers felt that JCP started catering to the younger shopper, and the younger shopper isn’t going to keep JCP in business. Also...
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...effective. Distinguishing a hub for the flowers to pass through, while working with suppliers and shippers to develop lower cost – high quality flowers, helped the company’s concept and model grow to substantial revenue potential. The in-store experience created a perceived value to its customers; embedding to them that not only is this company a great place to buy flowers, but it’s also an enjoyable shopping experience that will keep shoppers coming back time after time. The perceived value and supply chain are integral parts to this business model that helped it succeed. It was clearly thought out, and the reason I believe it to be a great business model. Playing to Win Assignment #1 1) I believe there are many broad conditions in Figure 1.1 in Playing to Win that are useful for firms to be successful and to formulate and execute a strategy framework. Start-up and small business may already know their winning aspirations and may need to focus more on the, where do they play and how do they win questions. A pizzeria shop start-up already knows their winning aspirations; make pizzas that can be picked up or delivered and make a profit. But many where-do-they-play questions must follow. Do I produce quantity over quantity as the likes of Little Caesars, or do I focus on making the best dough and sauce and use the freshest ingredients to make a one-of-a-kind pizza? How will they win must fit with how they play. The low-cost pizza shop may need to open their shop in a lower-income neighborhood...
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...The sports apparel industry is comprised of performance gear, but also includes active wear for casual use. Under Armour produces both performance gear and apparel, so they fall into this industry. The industry is controlled by giant, international companies such as Nike and Adidas. Currently, Under Armour is a small company and is not competing well with respect to the criteria described in the company analysis ETHICS CHECK Products: Under Armour will continue to increase the amount of products it makes from recycled materials. Energy: Under Armour will continue to find ways to reduce the energy used to run its business. Waste: Under Armour will continue to find ways to reduce and reuse the waste it creates. Supply Chain: Under Armour will partner with its suppliers to understand and improve its upstream environmental impact. Green Building: Under Armour will continue to incorporate green building practices into its retail stores and corporate facilities. UA’s environmentally friendly product line creates synthetic textiles from used plastic bottles, reducing plastic waste by over 250,000 1 liter bottles in 2009 and estimated to exceed 1,000,000 bottles in 2010. UA states, “Our vision is to build green technology into the best performance gear in the world. We’ll get there with science, passion and innovation and we’ll never sacrifice performance,”[xi] committing to help create a better environment while maintaining their high quality standards. INDUSTRY...
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...16/06/2015 The Key Statistics Behind Social Shopping | Sprout Social ⇠ F A C EB O O K H O M E The Key Statistics Behind Social Shopping By Elizabeth Harper on October 10, 2014 Like 44 Tweet 146 48 Share 29 F R EE T O O L S Facebook Pinterest Twitter Try our free Engagement Report There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than Share jobs on social with Job Board ever but more social networking users are doing that shopping. There were an estimated 157 million online shoppers in 2013. 75 percent of Twitter users buy products online every month, compared to 67 percent of overall Internet users who shop online. C O N N EC T 74 percent of consumers use social networks for help making buying decisions, whether that means getting opinions Visit our social media channels: from friends or reading product information provided by brands. TwitterLinkedIn Facebook Google+ This makes social an ideal place for businesses to talk about their products because customers are already there and interested. The Social Stats Behind Shopping Advertising products to your followers isn’t an intrusion into their http://sproutsocial.com/insights/keystatisticssocialshopping/ ...
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...Zalora.sg total bundle of benefits offered to consumers through a channel of distribution includes (a) Products / Brands Carried Zalora’s key product mix is contemporary fashion. Their product range is wide and comprehensive enough to parallel a local traditional brick and mortar departmental store. They have products for both genders as well as kids. Therefore their target audience ranges from teenage students to young executives, as well as working fathers and mothers. A lady shopper, who is looking for a dress for her prom night, may come across a pair of matching heels in Zalora.sg. At the same time, she may also grab accompanying accessories such as earrings, all in one stop. Therefore the product-mix width is wide enough to cater the average shopper. All Zalora’s product categories are clearly defined. The women clothing category alone contains twenty-four sub-categories with 1300 types of dresses for ladies to choose from. In addition, there is a forum corner for shoppers to discuss on the latest fashion trends. This is an effective way to motivate purchase decisions. Zalora’s products are localised for Singapore’s tropical climate. In addition the sizes that they carry are also mainly Asian sizes. For ASOS, their Jeans sizes are specified according to UK size guide, unlike Zalora.sg who uses the American size guide which Singaporeans are more familiarized with. The product-mix length is reasonable. Competitors such as ASOS also have around three hundred brands....
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...cost; (p. 6). Best Buy has always taken an innovative approach to retailing. The company is aware of the types of customers that it drew, by creating their Customer Centricity model. The model consisted of five customer groups, each was given a name of its own. The company’s employees were given extensive training and was taught how to specifically handle each different customer segment, while merchandise, promotions and even entire stores were changed to target each market segment. Address what approach toward winning a competitive advantage does Best Buy seem to be pursuing? One of the biggest challenge Best Buy is facing is the stiff competition from online retailers. Customers are able to buy the same quality product at a lower price from online retailers such as Amazon.com and Walmart.com. Facing the loss of retail sales to lower price offers from these retailers, Best Buy has adopted an aggressive online offering, matching any online offers to in store shoppers. This is known as best-cost provider strategy which is to “offer the lowest prices for differentiated goods that at least match the features and performance of higher priced rival brands” (Thompson et. al, 2012, p.9). The price match is a salvo aimed...
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...Exploratory operation for royal Esther Williams dies at 91 'Extinct' frog reappears in Israel . D'oh! Powerball winner took her place in line msnNOW: Publix shopper Mindy Crandell graciously let Gloria Mackenzie cut in line to purchase lottery tickets. 'It could have been us, but things happen,' Crandell said. Woman buys winning ticket ― an hour too late Months-old winning ticket turns up in random drawer . Women who trade crowns for Congress Illinois lawyer Erika Harold, a 33-year-old former Miss America, launched a run for Congress this week. But she's not the first to hang up her tiara for politics. Indonesia axes bikinis for 2013 Miss World pageant Chris Harrison to host Miss America pageant . Search: Stars who really made the cut There was a time when Daniel Craig, Tom Cruise & other stars used to have long, manly manes. Check out the amazing before & after photos. Jackman & Pitt among Hollywood's hairiest hunks Which star had the best hair at the CFDA Awards? . Baby born nine miles into marathon training Trish Staine didn't know she was pregnant, but the pain became unbearable after a training run. Then came little Mira. The crazy story doesn't end there. Is it safe to exercise during pregnancy? 10 things that might surprise you about pregnancy . Find: Dropout stars who made the grade They never finished high school, but that didn't stop these celebs from earning top...
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...online retailers like “Amazon.com” or “Buy.com” are safe bets, as are websites recommended by people you know or the ones you have previously bought from (and didn’t have any complaints about). I said "most" because in rare instances, a third-party crook could be enticing you to visit a make-believe website simply to steal (or “phish”) your information. - Easy to pay: After ordering the products online, the shoppers will pay for their products online. Online grocery services may accept one or more methods of payment: credit cards, bank debit cards, electronic funds transfers, personal cheques and/or money orders. - Delivery services: delivery is the last step of online grocery shopping. Some online grocery has a delivery computer programs that provide time management information and point-to-point directions throughout the delivery route. The program can show them traffic conditions, rush-hour volume, road construction, and other uncertainties that can be predicted within the local area. Some companies require shopper to be at home to wait for the delivery. However, many shoppers may not be able to stay at home; therefore, other companies offer the option of unattended...
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