...Communication: Let’s Talk About It Martha Maghett COM 321 Professor Cheryl Harris January 12, 2015 Let’s Talk About It Communication is a very complex topic, in that it has many definitions, interpretations and models that guide us through our world. It has been studied over the centuries by historians, and rhetoricians, from Aristotle, Plato, and Dance. They have studied and taught communication theory and correct speaking techniques from Ancient Greece to Modern colleges today. Communication theories seek to inform us of our thoughts, feelings, and behaviors, but it also studies and examines why we have certain thoughts about objects in our environment, why we feel a certain way about people in our interpersonal relationships, groups or organizational structures. Communication teaches us how to use our social and cultural perspectives, such as psychological, social constructionist, and the pragmatic, all of which are a coherent set of assumptions about the way a process operates. (Trenholm, 2011) The psychological, gives us an insight as to what the sender or receiver of the communication process is thinking. The social constructionist model, allows one to adjust their cultural or learned behaviors to any given situation. The pragmatic, can be like a game, if one gets stuck in a game of chess do they just quit the game or continue on? Communication can help us deal with other people individually and in groups, it can also help us to identify if our behavior remains the...
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...1. Introduction Brands are more than just names and symbols. Brand represents consumers’ perceptions and feelings about a product and its performance-everything that the product or service means to consumers. The real value of a strong brand is its power to capture consumer preference and loyalty. In a cluttered, competitive market place, the brand elements that make up the brand will have to do more and more of the selling job. In a time- compressed marketing world the fact that brand name can be noticed and its meaning registered or activated in memory within just a few seconds is a tremendous asset and provide a firm with a strong competitive advantage. Mutual Trust Bank Ltd. is the leading multinational bank in this country. To maintain its leading position in the Bangladesh, Mutual Trust Bank Ltd. is always keen to develop long-term beneficial relationship with trustworthy clients. The ability of Mutual Trust Bank Ltd. to establish itself as a successful bank and the creation of a strong brand image is because of the high quality service it provides to its customers. ‘Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company’. ‘Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently...
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...Animals In Captivity CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: ___________________________ ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: I. Introduction II. Legal Section A. Licensing Requirements B. Accommodation C. Nutrition D. Sanitation and Disease Control E. Veterinary Care F. General Welfare G. Safety and Security H. Operations III. Ethics Section A. Utilitarian Ethical Analysis B. Kantian Ethical Analysis C. Aristotelian Ethical Analysis IV. Social Responsibility Section V. Conclusion VI. References ABSTRACT Animals are one of the most important things in my life, I have dedicated and I will dedicate my life to animals. This is why this paper is so important for me, but I am sure it is also same as important to the world. Now a days Animals in captivity is something that people is staring at more, they are starting to realize that there is nothing moral or ethical in it. There are more than 400 amusement parks and attractions in...
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...Letter of Transmittal 02 December, 2011. Dr. ABM Shahidul Islam Professor, Department of Marketing Faculty of Business Studies University of Dhaka Sub: Request for acceptance of the term-paper Sir, We are very pleased to be able to submit our term-paper on “Volvo - an overview”. In developing the report we have followed the format and instructions given by you. In every sphere of our report, we have tried our level best to make a good combination of learning from the Integrated Marketing Communication Course. We also tried to match our theoretical knowledge and the direct experience gathered during the preparation of our term-paper. In this report, we have tried to be as descriptive as possible for the convenience for the reader. Any clarification required & query needed regarding our report will be gratefully acknowledged. Yours obediently Mudassar Mahmood Khan Md. Matiul Islam Md. Abdur Rahman Bhuiyan Md. Ehsanul Haque ID No. 41018003 ID No: 40609063 ID No: 40610059 ID No: 41018044 18th Batch 9th Batch 10th Batch 18th Batch EMBA EMBA EMBA EMBA Dept. of Marketing Dept. of Marketing Dept. of Marketing Dept. of Marketing University of Dhaka University of Dhaka University of Dhaka ...
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...Chapter 1: AWA Introduction | To download section click button or click on “File Save as..” in the upper left-corner of your browser | | The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue...
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...Telling Tales: how to sell an electric car in a petrol market The story of the G-Wiz Keith Johnston, October 2011 Table of Contents Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully in the playground P38 What the media said P42 G-Wiz customers have their say P50 The future P54 Appendix: A brief history of electric vehicles P57 The truth about electric vehicles: - The emissions debate P60 -Why we need electric vehicles P62 The people behind the brand P67 Final thoughts P70 “Keith has given us a unique insight into the creation of an iconic brand which became a household name in record time. What is particularly pleasing is that unlike some others, this was no accident or even timing bubble, it was very well thought through, planned and executed. Not many can claim to have earned a whole chapter in the future text books of their chosen profession. Keith Johnston, his backers and the whole G-Wiz team have done just that and a great deal more.” Iain Sanderson, founder and chairman, Lightning Electric car Company. “GoinGreen redefined the concept of investing in a car. These guys have put their heart and soul into these cars. In everything they write and every...
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...Study Unit Improving Your Writing When you complete this study unit, you’ll be able to • Identify your audience, medium, and purpose • Focus your ideas • Organize your material • Plan both informal and formal writing projects • Use words, punctuation, and sentences to achieve the effect you want • Revise, edit, and proofread to make your final copy accurate, professional, and attractive Preview Preview Writing a strong letter to apply for a job or putting together a convincing argument for a business report requires more than a collection of nouns, verbs, and punctuation. Good communication skills include the basics, of course, but proper planning, a pleasant style, and close attention to detail also count. This study unit is designed to help you make the best use of the writing tools you already have by making them work for you as you plan, develop, revise, and present your work. iii 1 Prewriting Organizing Your Material Patterns of Organization Outline Options Developing an Outline The Formal Outline 2 6 6 9 11 16 WRITING YOUR DOCUMENT 21 Types of Writing Key Considerations Writing the First Draft STRENGTHENING YOUR STYLE How to Give Your Writing Punch Choosing the Right Words Informality and Formality Using Words Properly REVISING, EDITING, AND PROOFREADING Revising Your Writing Editing Your Work Proofreading the Final Draft Presenting Your Work 21 25 33 36 36 ...
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...February 16, 2000 ALCOHOL Philip J. Cook and Michael J. Moore Duke University and NBER Prepared for the Handbook of Health Economics, Joseph P. Newhouse and Anthony Culyer, editors. Thanks to Michael Grossman, Will Manning, and Harri Sintonen for their very helpful comments. All errors remain the authors’. Abstract Excess drinking is associated with lost productivity, accidents, disability, early death, crime, neglect of family responsibilities, and personality deterioration. These and related concerns have justified special restrictions on alcoholic-beverage commerce and consumption. The nature and extent of government involvement in this arena vary widely over time and place, and are often controversial. Economists have contributed to the evaluation of alcohol policy through empirical work on the effects of alcohol-control measures on consumption and its consequences. Economics has also provided an accounting framework for defining and comparing costs and benefits of interventions, including excise taxes. Outside of the policy arena, economists have analyzed alcohol consumption in the context of stretching the standard model of consumer choice to include intertemporal effects and social influence. Nonetheless, perhaps the most important contribution by economists has been the repeated demonstration that there is nothing unusual about alcohol in at least one essential respect: consumers drink less ethanol (and have fewer alcohol-related problems) when alcohol-beverage...
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...HOGESCHOOL ZUYD IBMS BLOCK4.1 INTEGRATIVE CASE Table of content Preface 4 Summary 4 Company Description 5 Definition of the problem 5 Description of the procedure 7 Research 7 Suppliers and delivery problems 8 Lower demand 9 New customers – BRIC and Eastern Europe countries 9 Environment protection 11 Chapter 1 12 SWOT Analysis 12 Porter’s 5-forces Analysis 14 Value Chain Analysis 16 Strategic Logic 18 Chapter 2 22 Strategic Map 22 Chapter 3 23 Value Based Management Philosophy 23 Chapter 4 25 Risk Management Process 25 Chapter 5 27 Financial Analysis 27 Ratio Analysis 28 What is the position of the company in this situation of a financial crisis related to its main competitors? 32 Chapter 6 33 Budgeting Process in Management Control System 33 Chapter 7 34 Internal Control System 34 The alignment of the Internal Control System into the day-to-day management of performance 35 Conclusions and Recommendations 36 Bibliography 37 Closing statement 38 Preface Background We are appointed to finish the Bombardier case to give a primary analysis on the Bombardier Transportation, emphasis on the risk management of the company. Combining the subjects we have learnt about risk management and strategy management. Acknowledgement We would like to express our gratitude to all those who gave me the possibility to complete this report. We are heartily thankful to our professor, Mr. Chretien Straetmans...
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... Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258 262 APPENDICES A. Citation Guidelines B. Question-and-Answer Sessions C. Preparing for Mediated Communication D. Tips for Non-Native Speakers of English Glossary Notes Index 267 268 282 284 286 290 309 323 This page intentionally left blank A Pocket Guide to Public Speaking THIRD...
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...PARIS GRADUATE SCHOOL OF MANAGEMENTINTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATIONHUMAN RESOURCE MANAGEMENT32ND BATCH Take Home ExaminationsMARKETINGAFORMALE, SIMON STANLEYWA 14017Submission Date: OCTOBER, 2014mENTOR: cedric B. DORKENOO | QUESTION 1 1. (A) THE TASK OF A MARKETING MANAGER IS TO CREATE AND MAINTAIN THE DESIRED LEVEL OF DEMAND - EXPLAIN WHICH MARKETING TASKS ARE PERFORMED BY THE MARKETING MANAGER TO MANAGE THE DEMAND. ANSWER INTRODUCTION Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. MARKETING MANAGEMENT Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned...
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...ORGANIZATIONAL COMMUNICATIONS Quarter: winter 2015, Deadline for Submission of Assignment: Feb 12, 2015 Attempt all questions given below. Your answers should not be copied, word-for-word, from the textbook. You may use the terms, concepts, examples from the textbook, but these must be written as your own, independent expression. 1. Briefly explain the three theories of communication suggested by Mary Munter. 2. Explain the psychological, semantic and physical barriers to communication. 3. Write the most common pitfalls of the following channels of communication: a. Downward Communication b. Upward Communication c. Lateral Communication d. Writing Communication 4. What are four C’s of character traits? With the help of a model, provide a brief description of each. 5. Describe techniques of motivating your audience. 6. What is the difference between thinking and structuring? What three guidelines should underline the thinking process? 7. What is feedback? What are the keys to giving and receiving the feedback effectively? 8. Analyze the elements of nonverbal communication 9. Write a note on the structure of a presentation. 10. What are the task functions and process functions of chairing a meeting? Explain. Q. 1: Briefly explain the three theories of communication suggested by Mary Munter. Ans: There are three basic theories of Communication • Electronic Theory • Social Theory • Rhetorical Theory 1. Electronic Theory: ...
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...Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" Page i The Fast Forward MBA in Business Communication Page ii THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise, onestop information to help them solve business problems and make smart, informed business decisions. All of the volumes, written by industry leaders, contain "tough ideas made easy." The published books in this series are: The Fast Forward MBA in Negotiating & Dealmaking (0-471-25698-6) by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Financial Planning (0-471-23829-5) by Ed McCarthy The Fast Forward MBA in Hiring (0-471-24212-8) by Max Messmer The Fast Forward MBA in Investing (0-471-24661-1) by Jack Waggoner file:///C|/Documents and Settings/gasanova/Local Settin..._Fast_Forward_MBA_in_Business_Communication/e-book.html (1 of 175)16.02.2005 13:57:22 Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" The Fast Forward MBA in Technology Management (0-471-23980-1) by Daniel J. Petrozzo The Fast Forward MBA Pocket Reference (0-471-14595-5) by Paul A. Argenti The Fast Forward MBA in Marketing (0-471-16616-2) by Dallas Murphy The Fast Forward MBA in Business (0-471-14660-9) by Virginia O'Brien The Fast Forward MBA in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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