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Winter's Tale Publishing Company

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According to The Hack attack at Winter’s Tale Publishing. John Winter is faced with several ramifications after starting up an online publishing business from his house without going through the proper regulatory policies and procedures of setting up a little business. However, in order to fix these issues John Winter should consider hiring a Chief Manager Officer to oversee the business operation and come up with a strategy to evaluate the company background, its alternatives, the proposed solutions, and the recommendation outcomes.
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The Hack attack at Winter’s Tale Publishing is a case study analysis that describes the poor management of an organization and how hackers can easily attack a business information technology infrastructure operations. According to the case, John Winter was born in Chicago, Illinois and as a child he would make up stories based upon shared …show more content…
The CMO should also initiate steps to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. (Laudon, 2018). According to the hacking of Winter’s Tale Publishing Company the CMO should initiate steps to avoid the company from receiving future negative press ads. The steps should consisted of displaying positive adverting such as investing in consumer advertising in magazines, trade advertising directed primarily toward retailers includes brochures and flyers, and cooperative adverting, shared with retailers and usually appears in newspapers and television and radio spots relating to the publishing

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