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Wk 4 Res/351

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Submitted By michaelcaseres
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Understanding Business Research Terms & Concepts: Part 1
RES 351

To some extent all research may be approached either quantitatively or qualitatively. Everything is determined by the researcher’s primary aim. Are they fascinated in a methodical strategy, as a way to generate similar, generalized information, or do they desire to make a narrative of a special instance/scenario/circumstance? Each choice requires various kinds of preparation, which might best be accompanied by a special research design. However, mixture or mixed strategy approaches show to be very helpful in many scenarios, and appear to fix several of the difficulties, which appear from embracing an individual methodological strategy.
According to Cooper & Schindler (2014), “Managers basically do business research to understand how and why things happen. If the manager needs to know only what happened, or how often things happened, quantitative research methodologies would serve the purpose. But to understand the different meanings that people place on their experiences often requires research techniques that delve more deeply into people’s hidden interpretations, understandings, and motivations. Qualitative research is designed to tell the researcher how (process) and why (meaning) things happen as they do (Ch. 7, pg 144)”.
Strengths and Weaknesses
Qualitative techniques are usually rich in story and description, and rather of supplying a result they have a tendency to discuss the procedure. Different from the aims of qualitative inquiry, quantitative methodology doesn't try to understand the circumstances where the individuals being analyzed are related. While quantitative data may explain information numerically, it does not go one-step further, as qualitative investigations often times do, and first understand what is being considered, and follow by comprehending it, and...

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