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Wk 5 Marketing 421

In: Business and Management

Submitted By cmchotirmal
Words 1275
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Starbucks Coffee
Team “A”
Fin370
Shawn Gover
April 4, 2012

Starbucks started as a single store in Seattle back in 1971, with a single goal in mind; to share good coffee with their friends and just to make the world a little better place. Howard Schultz, the chairman, president, and chief executive officer, had a vision to bring back the tradition of an Italian coffeehouses back into the United States. He wanted to bring his consumers a place for conversation, a sense of community, just a place between work and home. Today Starbucks Coffee has more than 15,000 stores in 50 countries and has set out to be a different kind of company; a company who’s invested in tradition and a feeling of connection with there consumers. Starbucks believe that in order to have a success for the company they need to do the right thing, they need to be ethical and compliant. They have implemented a program with the company that helps to support Starbucks mission and protect the culture throughout the company they worked so hard to establish. Through the program, employees of Starbucks, have availability to materials that will help inform employees on how to make the correct and ethical decision. The materials include, awareness materials, including the Standards of Business Conduct, facilitates legal compliance and ethics training, investigates sensitive issues such as potential conflicts of interest, and provides addition channels for partner to voice there concerns. These programs are extremely beneficial to the company and are part of Starbucks everyday success. The Starbucks organization has taken multiple steps in introducing itself and establishing ways in order to show their highly valued ethical behavior, way’s to reach out to their community and also to the youth of tomorrow. From getting involved within their local communities,...

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