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Aligning Employees
Leading Strategic Change
Robert S. Kaplan
Marvin Bower Professor of Leadership Development, Emeritus

Copyright © President & Fellows of Harvard College

Align employees to the strategy: Four HR processes

1. Create Strategic Awareness
Communicate
Communicate
Communicate

2. Align Personal Goals
Personal Scorecard

Make Strategy
Everyone’s Job

3. Provide Necessary Skills
Strategic Job Families
Strategic Readiness

4. Align Personal Incentives
Variable pay
Team based

You need a formal process to improve workforce readiness.
Strategy should be linked to existing HR programs for performance management.

How do we align employees to the strategy?

1. Create Strategic Awareness
Communicate
Communicate
Communicate

2. Align Personal Goals
Personal Scorecard

Make Strategy
Everyone’s Job

3. Provide Necessary Skills
Strategic Job Families
Strategic Readiness

4. Align Personal Incentives
Variable pay
Team based

Communicate “seven times seven different ways” to make strategy everyone’s job
Personal relevance brings the strategy to life
Sustained communication uses different channels to get the message across
• Leadership meetings
• CEO random visits to employees
• Dear Colleague Quarterly Letter in Mellon News
• Learning lunches & informal discussions
• Intranet
• Working groups facilitated by HR
• Staff briefings

Source: Presented by Jack Klinck, Vice Chairman, Mellon Europe at BSCol
European Summit, June 2005

4

VW do Brasil CEO demonstrates commitment to using the strategy map and scorecard as his strategy management system

Mr. Thomas Schmall, CEO of
Volkswagen do Brasil addressing a management meeting. VW do Brasil creates a robot “Giga” as the brand for the new strategy execution system.
GIGA congratulates a visitor to the VWB plant about his understanding of...

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