...as his abuse of the better half of humanity, the female sex”-Gandhi. The struggle women face for equality is a battle fought all over the world, but especially so in India. India was recently rated the worst place in the world to be a woman, defeating Afghanistan and Somalia. Women of India struggle to survive at every age from birth onward, facing hardships of neglect, rape, murder, poor healthcare and diet, violence, abuse, prejudice, and discrimination. The notion that Indian men have a hatred for women has really hurt India’s economy. Female tourist have become scared and turned off by the idea of visiting the country. India is the world’s largest democracy yet women there are treated as lesser beings. India has had women as prime ministers, a president, and other high ranking political positions and still they struggle to fight for equal rights for its women. This is ironic because many current politicians and powerful people in India are women. Although many politicians have made promises to change the poor treatment of their women little change has been seen. Many politicians in office currently have been charged with crimes against women as well. People are standing up to their politicians and government and letting their voices be heard. India has had an up and down battle with gender equality through the ages. It is believed that in ancient India women were equal to men, and women had many freedoms they now are deprived of such as the right to marry who they wished...
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...unable to respect, protect and nurture its women and children loses its moral moorings and runs adrift.” (The Hindu- Opinion Sept, 15 2012 ) Introduction: Centuries have come, and centuries have gone, but the plight of women is not likely to change. T ime has helplessly watched women suffering in the form of discrimination, oppression, exploitation, degradation, aggression, humiliation . In Indian society, woman occupies a vital position and venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a ‘Devi' or Goddess. But their glorification was rather mythical for at the same time, in India women found herself totally suppressed and subjugated in a patriarchal society. Indian women through the countries remained subjugated and oppressed because society believed in clinging on to orthodox beliefs for the brunt of violence—domestic as well as public, Physical, emotional and mental . Male violence against women are worldwide phenomenon. Fear of violence is an important factor in the lives of most women. Fear of violence is the cause of lack of participation in every sphere of life. There are various forms of crime against women. Sometimes it is even before birth, some times in the adulthood and other phrases of life. In the Indian society, position of women is always perceived in relation to the man. This perception has given birth to various customs and practices. Violence against women both inside and outside of their home has...
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...Most safe place for women :-Is India As compare to the other countries INDIA is only country where women got the respective position .Here women has not only gone to the space , in fact they are worshiped as a lord.In one of the village of India ,there is still PANCHAALI PRATHA is going on,where a single woman can get marry to many men but man's are not allowed to get marry with more then one woman, also for getting married with a girl ,the BROOM family has to pay huge amount of money i.E. Dowry. Secondly from the ancient time , tribal area of INDIA is still given all decisional authorities to women. Like A Woman can choose their BROOM ,She can live with a man without getting marriage and she can leave the man according to their wishes. In some of the places of Harayana have women dominating area's. So in this way it is proved that India is save for women any only country which respect to the women as compared to men Posted by: AnshulAkashSao Report Post Like Reply Challenge02 Only in some places It depends where you are. For example, in South India, places like the very liberal state of Kerala are much safer than places like New Delhi (the capital). In New Delhi women traveling alone are not very safe, even if they don't get full out assaulted there is still some "feeling" of danger for women. Posted by: toinfinityandbeyond Report Post Like Reply Challenge01 Biased media reporting India is not much more unsafe as any other country. But our media is obsessed with reporting...
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...Crime Against Women In India 30 January, 2013 “A society that is unable to respect, protect and nurture its women and children loses its moral moorings and runs adrift.” (The Hindu- Opinion Sept, 15 2012 ) Introduction: Centuries have come, and centuries have gone, but the plight of women is not likely to change. T ime has helplessly watched women suffering in the form of discrimination, oppression, exploitation, degradation, aggression, humiliation . In Indian society, woman occupies a vital position and venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a ‘Devi' or Goddess. But their glorification was rather mythical for at the same time, in India women found herself totally suppressed and subjugated in a patriarchal society. Indian women through the countries remained subjugated and oppressed because society believed in clinging on to orthodox beliefs for the brunt of violence—domestic as well as public, Physical, emotional and mental . Male violence against women are worldwide phenomenon. Fear of violence is an important factor in the lives of most women. Fear of violence is the cause of lack of participation in every sphere of life. There are various forms of crime against women. Sometimes it is even before birth, some times in the adulthood and other phrases of life. In the Indian society, position of women is always perceived in relation to the man. This perception has given birth to various customs and...
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...Clean India Clean India - Swachch Bharath The father of the nation, Mahatma Gandhi had said that, “Sanitation is more important than Independence” during his time before the independence of India. He was well aware of the bad and unclean situation of the India. He had emphasised the people of India a lot about the cleanliness and sanitation as well as its implementation in the daily lives. However, it was not so effective and failed because of the incomplete participation of people. After many years of independence of India, a most effective campaign of cleanliness is launched to call people for their active participation and complete the mission of cleanliness. The President of India, Pranab Mukherjee has said in June 2014 while addressing the Parliament that, “For ensuring hygiene, waste management and sanitation across the nation a Swachh Bharat Mission will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”. In order to fulfil the vision of Mahatma Gandhi and make India an ideal country all over the world, the Prime Minister of India has initiated a campaign called Swachh Bharat Abhiyan on the birthday of Mahatma Gandhi (2nd of October 2014). This campaign has the target of completion of mission till 2019 means 150th birthday anniversary of the Mahatma Gandhi. Through this campaign the government of India would solve the sanitation problems by enhancing the waste management techniques. Clean India...
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...Western countries, skin lightening treatments are popular in Asia. According to industry sources, the top-selling skin lightening cream in India is Fair & Lovely from Hindustan Lever Ltd. (HLL), followed by CavinKare’s Fairever brand. HLL Fair & ’s Lovely brand dominated the market with a 90 percent share until CavinKare Ltd. (CKL) launched Fairever. In just two years, the Fairever brand gained an impressive 15 percent market share. HLL’s share of market for the Fair & Lovely line generates about $60 million annually. The product sells for about 23 rupees ($0.29) for a 25-gram tube of cream. The rapid growth of CavinKare’s Fairever (www.cavinkare .com) brand prompted HLL to increase its advertising effort and to launch a series of ads depicting a “fairer girl gets the boy theme.” One advertisement featured a financially strapped father lamenting his fate, saying, “If only I had a son,” while his dark-skinned daughter looks on, helpless and demoralized because she can’t bear the financial responsibility of her family. Fast-forward and plain Jane has been transformed into a gorgeous light-skinned woman through the use of a “fairness cream,” Fair & Lovely. Now clad in a miniskirt, the woman is a successful flight attendant and can take her father to dine at a five-star hotel. She’s happy and so is her father. In another ad, two attractive young women are sitting in a bedroom; one has a boyfriend and, consequently, is happy. The darkerskinned woman, lacking a boyfriend, is not happy. Her...
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...Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2 Introduction………………………………………………………………………………………..2 Traditional Indian Beauty…………………………………………………………………………7 The Modern Indian Woman……………………………………………………………………...11 Skin………………………………………………………………………………………………12 Hair………………………………………………………………………………………………15 Figure…………………………………………………………………………………………….18 Clothing………………………………………………………………………………………….21 Societal...
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...The Great Tackle: Indian Women and Football By Nupur Gokhale Scabbed knees. Aiming random flying kicks at a miniature ball. Tugging and pulling at t-shirts. Finally scoring and running around with a wild victory cry. I’m sure even the adult in you cannot forget these memories of playing football with your childhood friends, not having a care in the world about your safety and appearance or more importantly about the gender in question. Then when and why, did football become a man’s sport? For women who choose to ignore that stereotype, pursuing the sport professionally or even as a hobby in India can prove to be an uphill task. As a girl who plays football as a hobby and pursues it as a distant professional dream, stepping out onto a field dominated by the opposite sex can be mortifying and exhilarating at the same time. In a country like India, that is traditionally and educationally rigid, girls playing football is considered a rarity. In Bangalore schools specifically, the Physical Training instructors tend to stick to the gender assigned sports and those who deviate receive a sever tongue lashing. Having played for the Karnataka state team, my first encounter with stereotyping as a hurdle and how I jumped it not-so-gracefully but while creating controversy nonetheless was in school itself. Only after the boys of my school vouched for capabilities was I allowed to be a part of the house team, an opportunity that was earlier that was not available to girls. Now it seems like...
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...Jamaal James International Marketing Case 2-2: Fair and Lovely Just as tanning plays a huge role in most of the Western countries; in India Skin lightening treatments are becoming increasingly popular. The Indian people perceive fairer complexion females to be more dominant and respected. Therefore skin-lightening treatments became a huge industry which was dominated by Fair & Lovely from Hindustan Lever Ltd (HLL). They were responsible for 90 percent of the market shares until CavinKare Ltd launched Fairever, which grew and gained 15 percent shares in the market. Wanting to regain their dominance in the market HLL decided to put out their new campaign ads which to the All India Women’s Democratic Association (AIWDA) basically conveyed the message that “if she is not fair in color, she won’t get married or wont get promoted.” This of course created a huge problem in India, which forced HLL to switch their campaign strategies and pay more respect to the women of India and their culture. 1. I think it is very clear to say that HLL was ethical in most of its campaign to sell its’ product. The country and culture has had a huge demand for skin lightening treatments for a long time; HLL has done nothing wrong but tried to give the people what they truly desire. Many women think that their skin tone will define them as a woman in society, therefore they are willing to seek any means to acquire what they believe is the perfect skin tone. HLL saw a great opportunity, took...
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...the largest, most desirable and fastest growing jewellery brand. A TATA Enterprise and the jewellery division of Titan Industries Limited, it started in 1995 with its first store opening in Chennai. In its early days, Tanishq was positioned as an international jewellery brand for the Indian elite. This meant it catered to a niche market. The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products, silverware and coins. Tanishq is the first brand in the jewellery category to introduce collections designed exclusively for the modern Indian woman, especially working women. Tanishq pioneered the concept of branded jewellery and ornaments in India. They have set up production and sourcing bases with thorough research of the jewellery crafts of India. Their factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft. The brand’s winning virtues in design and overall quality have shaped a class of discerning buyers who seek the best in jewellery products. Leadership and innovation are two of the other brand features that Tanishq is consistently identified with. These values have helped the brand bond with its consumers like no other Indian jewellery retailer. PRODUCT LINE & THE COLLECTIONS PRODUCT LINE: Tanishq Diamond Cut and crafted with utmost care, Tanishq diamonds come with a certificate of authenticity, stating the karat, colour and clarity of the stone, to enable you to know exactly what you are paying for...
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...Kota Fibres, Ltd, a nylon fiber producer located in India, was created in 1962. They have been steadily growing, developing relationships with locale textile weavers and other suppliers, and its main product are saris. This traditional Indian woman’s attire is highly sought after, considering there is over 500 million women in India. On average, women will purchase three a year, will the majority purchased during peak season. However, Kota has to constantly borrow money from the bank during its heavy selling season despite being a very profitable company. The main owner and managing director, Ms. Pundir, has to figure out a more stable financial solution for the near future. Ms. Pundir has several options going forward, that she received from her operating and sales managers. The first option came from Pondicherry Textiles, wanting to make Kota to become its primary supplier. This would be about a six million rupee increase that has not been implemented into the current forecast. This would make Pondicherry as one of their biggest accounts. However, it is requesting an extension of Kota’s credit terms, something that is not exactly beneficial for Kota. This would be a good option but it doesn’t directly fall under a solution but more of the 15% estimate growth increase forecasted for the company. The next option relates to shipping and inventory cuts which can directly save money and makes for an easier for inventory tracking. By switching up routes to recently...
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...7/20/2014 Crime Against Women In India By Ajay Kumar Ranjan Like Share 24 Home Printer Friendly Version Crime Against Women In India By Ajay Kumar Ranjan 30 January, 2013 Countercurrents.org “A society that is unable to respect, protect and nurture its women and children loses its moral moorings Support Us Popularise CC Join News Letter CounterSolutions CounterImages CounterVideos Editor's Picks Press Releases Action Alert Feed Burner Read CC In Your Own Language Bradley Manning India Burning Mumbai Terror Financial Crisis Iraq AfPak War Peak Oil Globalisation Localism Alternative Energy Climate Change US Imperialism US Elections Palestine Latin America Communalism Gender/Feminism Dalit Humanrights Economy India-pakistan Kashmir Environment and runs adrift.” (The Hindu- Opinion Sept, 15 2012 ) Introduction: Centuries have come, and centuries have gone, but the plight of women is not likely to change. T ime has helplessly watched women suffering in the form of discrimination, oppression, exploitation, degradation, aggression, humiliation . In Indian society, woman occupies a vital position and venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a ‘Devi' or Goddess. But their glorification was rather mythical for at the same time, in India women found herself totally suppressed and subjugated in a patriarchal society. Indian women through the countries remained subjugated and oppressed because society...
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...is to certify that the project report entitled ”FDI IN INDIAN RETAIL SECTOR” is the confide work of the candidate satisfactorily completed during the academic year 2011-2012 as the partial fulfillment of requirement for the M.B.A.(F.Y.) in the Department of Management Science. Submitted by Mr. Sagar P. Mahalkar Mr. Shrikant Gaikwad Guided by DIRECTOR Prof. Ramesh Sardar Prof. Abhijeet Shelke Acknowledgement We would specially like to thank to the people who directed, encouraged, and advised us for the whole project. This is a real project we are getting something new information about various problems of FDI in retail sector in India. This project clarifying our views about FDI what we thought and problems of FDI in retail sector in India what actually is. We are very thankful to my guider that, he given us his valuable time and advised us time to time for this project. I am also very thankful to all the people who guided, directed, and helped me during throughout the project work directly or indirectly. Sagar P. Mahalkar Shrikant Gaikwad Shinde Sachin Akshay Shisode INDEX Sr. No. | Title | Page No. | 1. | | | 2. | | | 3. | | | 4. | | | 5. | | | 6. | | | 7. | | | 7....
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...questionnaire to identify product attributes important to consumers and consumer purchase behaviour. Also decide the target group on whom the questionnaire can be executed. Section II Write short notes - Do any three 1. Gap Analysis 2. Requirement of a Good Report 3. Non-Probability Sampling 4. Attitude Measurement 5. Environmental analysis 6. Distribution strategy Section III Read the caselet carefully and answer the following questions: 1. Discuss the various bases or criteria for segmenting consumer markets. Explain Tanishq’s segmentation and positioning strategy. 2. What are Tanishq’s key brand values or brand strengths? Explain. 3. What are the strength and weakness of Tanisq The market for jewellery in India is second only to that for foods and the trade is built around so-called family jewelers. Tanishq belongs to the House of Tata and, true to the group's policy it aims at bringing in credibility and professionalism to the jewellery industry. India's jewellery market is estimated to be worth Rs. 400 billion a year and the share of the organised sector -jewellery stores and brands...
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...INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellerymarket is undergoing a gradual metamorphosis from unorganized to organizedformats. The jewellery business in India is estimated to beat Rs. 50,000 crores.According to the independent estimation studies conducted by World GoldCouncil & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a „Storehouse of value‟ to a „Precious fashion accessory‟. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinumand colored gemstones. The way jewellery was worn before is undergoing atremendous change. Traditional designs are yielding to modern jewellery, heavygold is giving way to light and simple designs. Consumers are more qualityconscious than ever before. The jewellery market is one of the largest consumersectors in the country- larger than telecom, automobiles, and apparel andperhaps second only to the foods sector. Interestingly, organized retailers haveattempted to understand the market, anticipate social change and strategiesappropriately. They have ceaselessly endeavored to derive the formulae of “What the consumer wants?” The young Indian woman who is the prime market for the organizedretailers differs from...
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