...tremendous strides for women in terms of social change. However, there is a disconnect between what is happening in our culture and what is reflected in mainstream news media. With the influx of more female participation in youth, high school, college, and professional sports, it can rightfully be assumed that coverage would also increase. This, however, is false. Over time, women’s athletics have received less time on screen because of the overwhelming number of men’s sports and the disinterest in women’s sports all together. When broadcasted, the overall attitude and tone toward the female athletes and the program are poor. This differs drastically from those of men’s sports. The media coverage of women’s sports media, the enthusiasm, and overall attitude toward these athletic...
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...the best 68 teams in college basketball, and both men’s and women’s participate in their own tournament. Even though the NCAA (National College Athletic Association) holds a tournament for both genders, they both do not receive the same amount of media coverage. In print media more than three-quarters (76.4%) of the articles focused on men’s basketball, whereas 23% pertained to women’s basketball (Kian, Vincent, and Mondello, 2008, p. 227). The difference of amount in media coverage is enormous between the two genders. When combining both a total of three articles, or less than 1% of the overall population of articles, focused on both men and women (Kian, Vincent, and Mondello, 2008 p. 227). The media is heavily favoring one gender over another in sports and why is that?...
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...field events to women, then in 1928 women competed in track and field at the olympics. Also in 1928 the famous woman aviator, Amelia Earhart, was the first woman to fly across the Atlantic. Men's sports are more popular and have more media coverage but women's sports are equal to men's sports and should have the same amount of media promotion, because an increase in media promotion on women's sports will help younger women to find role models to attract them to engage in sports and the world is unfairly a male-oriented point of view. Young women who have an attraction to engage in sports should have an idol they can look up to. Men’s sports are so popular and overly promoted through media that most girls can’t name a female sports player. Sports lack women role models for young girls who are aspiring athletes due to less media coverage. Girls need...
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... and one of the more prominent ones is the issue of women in sport and whether they can compete with men in terms of generating the same amount of profit and producing equal entertainment. There are many different perspectives on the issue, some agreeing with, and some disagreeing with, the statement that, “women’s sport will never be able to compete with men’s sport. Sport isn’t for women, it’s for men.” Some of the issues that women in sport are faced with today are: gender stereotypes, leading to double standards, and also sexual exploitation. Sexism is defined as prejudice, stereotyping, or discrimination, typically against women, on the basis of sex (Merriam-webster, 2015). Women are subjected to sexism through gender stereotyping which can lead to certain job restrictions, unequal pay and inaccurate media portrayal. This also leads onto the issue of sexual exploitation. Women are much more likely to be portrayed in ways that show off their physical anatomy rather than show casing their athletic capabilities, like most men are portrayed. Women’s bodies, belonging to professional athletes, are exploited as a commodity and used as a way of making profit by portraying the women in a sexual manner rather than...
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...athletes recognised for their ability or sexuality? Women have traditionally been considered as fragile and unable to perform the tasks that a man could. Understanding this, women were never considered to be apart of sports or activities that may involve the two qualities strength, stamina. A number of studies (Harris, 2005; Messner, Duncan & Jenson, 1993; Vincent, 2004; Rowe and Brown, 1994) discovered that in relation to female athletes most media coverage was for their looks rather than their athletic ability and skills. However the men were evaluated on the skill of the sport while women became the object to observe. Compared to the pictures taken of men and women, the men’s pose’s were more athletic were as the women’s...
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...Every spring avid sports fans look forward to the biggest college basketball tournament of the year, most commonly known as March Madness. This competition consists of both men’s and women’s NCAA basketball teams who compete in hopes of making it to the respected and heavily televised Final Four. The Final Four is the last game for each remaining team before the National Championship game, where the two deserving teams are matched up against each other. This series of competition creates a rich supply of content for sports media networks to influence viewer’s values and attitudes. Networks have become increasingly knowledgeable and schematic in using sport entertainment as a way to promote their ideologies, values, commercialization and interpretations of sport. Studies have found that people turn to sports in the media for entertainment. The different forms of media are evolving and moving in a more prevalent direction than they have been in the past. With the explosive growth of internet users in the past decade, media companies have created a domain where they can input their interpretations of sporting events and coverage. These domains have become dominated by the 18-34-year-old demographic (Kian, Mondello & Vincent 2009) who use websites such as ESPN, the most widely used website for obtaining sports related news (Lefton, 2006 as cited in Battenfield, Redmond & Ridinger 2014), and Sports Illustrated to read about upcoming games, watch live coverage, or get the low...
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...study shows how the media over-reports black crime and goes out its way to hyper-criminalize us Terrell Jermaine Starr). This is very prejudice, due to the fact that it does not give African americans an opportunity to prove society wrong. In fact society tends to place stereotypes or name tags on us, but more so on young black males. Although the media negatively impacts the trajectories of Black adolescent´s academic readiness and pursuits, it causes young African Americans to make poor career choices; therefore, the media should accurately recognize African Americans in industries outside of sports. Black men are more likely to be recognized for sports, rather than for their academic knowledge. Young black men are criticized for any...
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...Women in sports: Inequality, Discrimination, Media. Introduction From a long time to now, women are continuously struggling to prove that their sex and color of their skin classification made by society to make them feel inferior does not determine what they are worth. Feminists’ quests for equality also include women in the sports world. This paper will discuss about the inequalities and discrimination of a patriarchal society on women in sports. I will demonstrate the social inequalities that exist and what have somehow changed, also how race discrimination affects women of color participating in sports and the impact of media on how they portrayed women image. Body To begin with, inequality is a word that feminists are fighting over of male-domination in the society. When women are participating in sports, what they do is often not considered as a "real" sport or viewed as "real" women. All that to show that women have to fight to gain control and have their activities recognized as normal by the dominant culture, the men. However, today women are more welcome to play sports; they are never viewed as equal to men. For example, women cannot expect having the same salary, sponsorship and resources as the men when it comes to play sports or any...
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...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...Professional sport is a phenomenon of considerable importance to many, especially in the United States, leading it to attract major recognition by the media (Raney & Bryant, 2006). Super Bowl 50’s audience was the third largest in history, with 111.9 million television viewers (Pallotta & Stelter, 2016). Not only are major sporting events broadcasted and analyzed by many television stations strictly devoted to sports, but they are also covered by local and national news channels and newspapers as well as internet-based news outlets. With that being said, sports in the media has a deep impact in molding American society (Macri, 2012). History has shown that the industry of sports media has been a male-dominated territory (Hardin & Shain, 2005). Women have come a long way, fighting for equality in the work place since Title IX was passed in 1972, stating that “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected...
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...illustrate the complexity of Women’s experience in Sports. In the female and male society, there are specific gender roles and stereotypes that have been established. The typical males are expected to be strong, athletic and independent whereas females are expected to be obedient, attractive nurtures and quiet. Our society demands order to the implemented gender. When these gender norms are violated, it’s common for labels to be given such as ‘’Are you sure that’s not a boy in the net’’, ‘’A girl playing football – what a butch’’ etc. Whilst the ‘’traditional’ gender stereotypes have stayed fairly consistent over the last few centuries, it has also been challenged and confronted by many women and feminists. The one area in which these stereotypes take place is Sports and Physical Activates. Comparing outdated female gender stereotypes with those are 21st century of women in sports, female athletes are establishing their selves in the sporting world. However in saying that it is true those traditional female stereotypes continue to prevail. History Women had limited opportunities to participate in sport or any physical activities until federal legislation came into action allowing women to participate and given equal rights the same as men. Prior to 1870 women engaged in only recreational activities, as they were non-competitive and no rules were required. In the 1900s women started to participate in competitive sports while attempting to limit their involvement continued...
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...Today women’s sports are less popular than men’s. Why? Mainly because men will almost always dominate women in an athletic environment because women are not that physically capable as men are, so not only do they get less interest, but it also means less media coverage, less funding and support. There are some exceptions in certain sports e.g. gymnastics, volleyball, tennis and also basketball. These particular sports are increasing in popularity, which means more media coverage, more fans and more sponsors. Other sports e.g. cycling are still struggling to compete with male equivalent. Historically, women have been discriminated in sports, and have not been provided with the same opportunities as men. A vast disparity has existed between men’s and women’s sports including training facilities, lack of equipment, coaching staff, trainers, and adequate funding. Sex discrimination played a huge part for women to compete in sports. The first Olympic Games of modern era in 1896 was not open for women. But since then the participation of women in Olympic movement have changed dramatically. This represents the changing values of our society. In U.S. before 1970s participation in sports for women was limited due sex discrimination laws. In 1972 Title IX a federal legislation was passed. The Department of Health, Education, and Welfare (HEW) had a task to implement Title IX. It gave women a remedy to address problems regarding sex discrimination. Main purpose of Title IX is to eliminate...
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...deserve. Female athletes face a inequality in sport media, payment, collage and even as a pro. The gender inequality prevalent in sports needs to be abolished. It is important to realize in college sports the male athletes get more attention. An example of this is that the stands are more full during a men's basketball college game while not a lot of people show up for women's basketball games. Kelly Wallace, CNN’s digital correspondent said...
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...Public Relations Campaign to Promote Women Participation in Sports in the United Arab Emirates Student’s Name: Affiliate University: Public Relations Campaign to Promote Women Participation in Sports in the United Arab Emirates March 2014 – March 2015 Presented to: The International Olympic Committee Prepared by: Executive Summary To: Sir/Madam… The Office of the International Olympics Committee, (IOC) Sub: An Awareness Campaign Aimed At The Promotion Of Participation Of Women In Sport In the recent past, there has been gender alienation when it comes to the participatory demesnes in the recreation and sporting activities in general. The minimal women participation has become a focal point that has raised various discussions within the various sporting bodies. This campaign, therefore, is geared towards the promotion of participation in sports by young girls, women and the female gender in general. It further encourages the specialization by the identified targeted groups; women and young girls, in their respective fields of choice as dictated by their talents. Several meetings had already been programmed to commence in the month of March 2014, with an aim of the actual campaign running from June. In the reaching out to the various groups of people, and the target groups, several methodologies have been anticipated as a means of communicating to them. These, amongst others, include: activities of media relations, for instance, releases of press, features as well as interviews;...
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...been a common debate for years. The main argument from many is that women are always given the “short end of the stick” with little media attention compared to the men. Men are always given more clock time, mentions, and descriptions then women (Billings, 2008). This common trend has caused women in sports to falter, but in the 2012 London Olympic games female athleticism has seen a turn around and is now in the limelight. The London games have been dubbed “Year of the Women,” thus celebrating women in sports and giving them their own chance to shine. These award-winning female athletes are breaking down gender barriers and providing a sense of hope, inspiration, and confidence to not only female athletes but also women in general. Women’s athletics in the Olympics has been on the rise for years. Females were first allowed to participate in the 1900 Paris Olympics. From this point on, the number of athletes and events that women were allowed to participate in has continued to grow. In 2004, 40% of all the athletes were female. Since then, this number has increased to 42% in Beijing and 45% in the 2012 London games (IOC, 2008 & Haven, 2012). These results clearly show that female athletics has grown and is continuing to grow and become more popular. Reports show that for the first time in history the United States, whom is known to be an athletic powerhouse of male athletes, has sent more women participants to the 2012 games than men (Whitley, 2012). This was not...
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