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Women Power

In: Social Issues

Submitted By messofinfo
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Pages 4
Women on Board
Web Site Creation Strategy
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Web site creation strategy
Developing a Web presence in the marketplace for your product or service is an important part of a successful marketing plan. The following steps and questions can help you to develop your marketing Web site. Planning the site
Research
Research and scheduling
[Does your company need a Web site? Research your competitors' Web presences and then determine if you need a Web site, and if so, how soon the site should be developed.]

Vision and purpose
[Determine the vision and purpose for your Web site.]
The vision is to reach out to women through social media answering question so offer support. The purpose is to show support, motivate and share knowledge when having mix emotions in their life.

Strategic objectives
[What are the strategic objectives of your Web site? For example, do you want to provide online ordering or to announce new products?]
The objective is to have a forum by social media to share their thoughts, feeling and daily life without judgement.

Critical success factors
[Describe the processes required to create a successful Web site.]

Technology
[What technology will you use for your Web site? Determine the server type, where the server will be located, who will host your site, and who will provide technical support for the site and server.]

Risk and pain factors
[Determine the costs of deploying your Web site, including such factors as your budget, downtime, change processes, and upgrades.]

Strategy
Competitive landscape
[Use the following table to evaluate the market, measured against your competitors' Web sites. This will help you determine how to make your Web site competitive.] | | | | | Sales | [$$$] | [$$$] | [$$$] | [$$$] | Net profit (loss) | [$$$] | [$$$]) | [$$$] |

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