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Woolworths Limited overview

Woolworths Limited (WOW) is a diversified retailer, which operates supermarkets, general merchandise stores, liquor, specialty and discount department stores. WOW operated under retail banners that include Woolworths, Safeway, Woolworths Liquor, BWS, Dan Murphy's, Big W, Foodtown, Langtons, Cellarmasters, Countdown, FreshChoice, Croma and Supervalue.

In June 2012, WOW operates 1,033 supermarkets under the brands Woolworths and Safeway in Australia, and Countdown in New Zealand; 11 supermarkets under Thomas Dux brand in Sydney & Melbourne; 599 petrol outlets of which 132 are co-branded Woolworths/Caltex; 329 liquor stores under several banners including Dan Murphy's, BWS, Cellarmasters and Langtons; 172 general merchandise stores under the brand Big W; 15 and 21 home improvement stores under the Master and Danks brand; and operates 294 hotels under the ALH brand. WOW also provides financial services to its customers such as credit cards, prepaid credit cards and epump under the Woolworths Everyday Money brand.

In 2012, WOW recorded an increase of 4.8% in revenues to AUD52,129.8 million and gross profit increased by 5.7% to AUD14,476.3 million. Net profit fell by 15.1% to AUD1816.7 million this was due to losses associated with the divestment of its wholesale and retail consumer electronics businesses.

WOW is rated A3 by Moody’s and A- by Standard & Poor’s.

Key Executive Staff

Ralph Waters

Ralph Waters was appointed a Director of Woolworths Limited in January 2011 and appointed Chairman on 22 November 2012 after the retirement of James Alexander Strong. Ralph is also a Director of Fonterra Co-operative Group Limited (since 2006) and Westpac New Zealand Limited (since 2006) and is Chairman of Fletcher Building Limited. Ralph has also been Chairman and Director of Fisher and Paykel Appliances Holdings Limited (2001 to 2011).

Ralph Waters has a Master of Business from Curtin University of Technology, is a Chartered Professional Engineer and a Fellow of the Institution of Engineers Australia.

Grant O’Brien
Managing Director, CEO and Executive Director

Grant is the Managing Director, CEO and Executive Director of WOW. James was appointed a Director of Woolworths Limited in 4 April 2011. James’ WOW career extends over 24 years, starting as an Accountant in Purity (Supermarkets) in Tasmania. Prior to that James held positions as Chief Operating Officer Australian Food and Petrol, Director New Business Development, General Manager Woolworths Liquor, National Operations Manager Freestanding Liquor, Senior Business Manager Marketing Supermarkets, and Marketing and Merchandise Manager for Purity.

Grant completed the Advanced Management Program at Harvard in 2010.

Tom Pockett
Chief Financial Officer and Finance Director

Tom is currently is the Finance Director of Woolworths Limited. Tom became a member of the Board in November 2006.

Tom joined WOW as Chief Financial Officer in August 2002. He previously held the position of Deputy Chief Financial Officer at the Commonwealth Bank of Australia. Prior to his role with the CBA he was with Lend Lease Corporation. Whilst at Lend Lease he held several senior finance roles in different companies across the Lend Lease Group including Property and Financial Services.

Tom has a Bachelor of Commerce from the University of New South Wales and is member of the Institute of Chartered Accountants.

Tjeerd Jegen
Managing Director of Australian Supermarkets and Petrol

Tjeerd was appointed WOW Managing Director of Australian Supermarkets and Petrol in October 2011. Prior to this role Tjeerd was CEO of Tesco Malaysia.

Tjeerd is a graduate of the Erasmus University in Rotterdam, and has a BSc and an MSc in Business Administration. Tjeerd has an MBA from the Haas School of Business at the University of California.


GlobalData. 2013. Woolworths Limited – Financial and Strategic Analysis Review. GlobalData

Woolworths Ltd. (2012). Woolworths Annual Report. Woolworths Ltd, accessed 25 February 2013., accessed 25 February 2013., accessed 25 February 2013., accessed 25 February 2013.

[ 1 ]. GlobalData. 2013. Woolworths Limited – Financial and Strategic Analysis Review. Page 3. GlobalData

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