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Woolworths Limited

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Woolworths Limited Business Model

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7241MGT Business Process Models Major Assignment Semester I, 2005
Abstract

The firm selected for this project is Woolworths Limited which is an Australian leading retail company made up of a number of businesses all providing the customers with quality, range, value and everyday low prices. Woolworths is built on a passion for retail, attention to detail, working hard, ensuring the safety of their valuable customers and people, and having fun. Woolworth’s mission is to deliver to customers a better shopping experience - each and every time.

The project initially carries out preliminary business analysis where it recognizes the market structure and describes the value chain in that industry segment that earns the companies income. Further analysis has been done about the changes that have been done in this segment in past two decades. Also the challenges Woolworths faces from its competitors are described. It identifies Porter’s five forces model influencing the company viz. Substitutes, Rival groups, Buyers, Sellers and Potential New Entrants. The project has done the strategic analysis of the industry’s current position and identified the likely challenges Woolworths may face in the near future. It also studies the various risks which has impact on the company such as “Cyclical risk”, “Policy risk” and “Exchange risk”. The project identifies the forces and does the analysis about how the company gets affected by three forces such as government policy, development of economy and interest risk. Finally the report selects one of Porter’s three generic strategies of product differentiation for the company to sustain the competition.

TABLE OF CONTENTS

About the industry

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