Ethics, sometimes known as moral philosophy, refers to the branch of knowledge that deals with moral principles that govern a person or group behavior. The term comes from the Greek word ἠθικός which means “habit". Philosophical ethics investigates what is the best way for humans to live, and what kinds of actions are right or wrong in particular circumstances. Ethics may be divided into three major areas of study.
Meta-ethics, about the theoretical meaning and reference of moral propositions and how their truth values (if any) may be determined
Normative ethics, about the practical means of determining a moral course of action
Applied ethics draws upon ethical theory in order to ask what a person is obligated to do in some very specific situation, or within some particular domain of action (such as business)
Ethical issues in selling
Ethics in business is act of adhering to fair deal in the transactions, voluntarily, the mentality of adhering to fair deal which is not because of the fear of controlling authorities but arising out of the interest of wellbeing of humanity as a whole.
This concept brings harmony between all the sectors and ensures healthy growth of all the sectors. The necessity for policing does not arise and the attitude of exploitation among the parties involved in business dealings also does not arise
Most of the salesperson or company perform the Marketing activity without sacrificing on ethics that is expected out of them. If salesperson or company follow ethical practices in all its business activities ( which includes selling activity ) the need for bringing stringent policies by the law enforcement authorities will get reduced considerably but unscrupulous Company or salesperson follow unethical practices while selling their products / services to the consumers or against their competitors.
An ethical dilemma is a complex situation