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Working Capital Summary

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Submitted By simosh
Words 624
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WORKING COMPUTERS, INC. - WCI
Jennifer Sobieski, a marketing analyst – cost engineer
To evaluate whether or not WCI should sell a division of the firm
· which has been losing market share
· and requires a great deal of new investment to remain competitive.
CEO – Steward workman
CFO – Tom LaPonte
Problem;
A personal date appliance (PDA)
- once led the market in feature and innovation
- Fall prey to competition.
· Political issues involving the wayward division
· CEO has decided to use the capital committed to Bernoulli to boost the ailing performance of other parts of the firm.
Bernoulli device:
· a complete new and innovative interface for the WCI PDA.
· Handheld device – with integrated applications for recording appointments, addresses and contacts information, freeform text notes.
· Ability to write new software for the machines.
· Accessing internet news services and email servers.
Competitors’ advantages;
· Had developed improved PDAs
· Device which could be connected to a variety of different computing platforms.
· Lower production costs – from manufacturers outside US
· Support from major software developers.
CEO:
The board granted him an incentive plan that awarded stock options according to the growth of the company’s stock price.
- He would outsource the company’s production.
- The firm would take different direction – stressed on leadership in innovation and product design.
- He had describe the Bernoulli device was “behind the times” & “a drain on the rest of the corporation” , “black hole of creativity and internal funds”
- The fund which was currently given for Bernoulli could be put to use rebuilding the company’s market share in desktop and laptop computers. o To gain the firm’s stock price
o

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