...Markets 7 Points of Difference 7 Positioning 8 6. Marketing Program 8 Product Strategy 8 Price Strategy 8 Promotion Strategy 9 Place Strategy……………………………………………………………………….. 11 7. Financial Projection…………………………..….…………………………………….. 12 8. Organization………………………..….……………………………..…………………..12 9. Bibliography………………………..….…………………………………………………13 1. Executive Summary 2. Background KS Inc, is a sports science company that will sell and distribute Pink Power, a pre-workout supplement for women exclusively through the internet website KSInc.com, Vitamin Shoppe, and GNC, giving customers 24-hour access to purchase from the website daily. Pink Power will become a juggernaut pre-workout and will include very necessary nutrients such as: Glutamine, Micronized Taurine, Amino Acids, Glucosamine, Fish Oil, Flaxseed Oil, Geranium Stem, and Schizandrol A. KS, Inc. has made the world’s first exclusive female pre-workout supplement in the history of pre-workout market. 3. Strategic Focus and Plan This section of our marketing plan focuses on the strategic planning of KS, Inc. Pink...
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...My Personalized Nutrition and Exercise Plan Dietrich Collins University of Phoenix Dr. Nicole Nearor July 14, 2013 My Health/Nutrition Target My nutritional health has been a very important part of my life since 2001 when I discovered I have Crohn’s disease. The food I consume affects my life in serious and immediate ways. Throughout this course I have learned various ways to help improve my dieting and better my overall health with different foods, ways of cooking foods, and supplements to help provide nutrients my body needs. Having Crohn’s disease can often make eating fruits and vegetable very painful. Although I have a chronic illness, I plan to find a pain free way to incorporate more fruits, vegetables, and exercise to provide my body with the total nutrients it needs. Changes/No Changes From My Original Healthy Eating Plan My previous eating habits consist of a lot of pasta, meats, and bread because they do well with my digestive system. I have currently added more dairy and leafy vegetables to supplement my areas of deficiency. After completing the Food Tracker a second time I was still very deficient in my amount of fruit intake. Even with my adjustments I am still under my recommended calorie intake. In fact my total average calorie intake went down from 2906 to 2738 for a three day period. My results were still over the limit in saturated fat, and under the limit in magnesium, potassium, and several vitamins. These results are the essential...
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...It's easy to fall into the trap: A gym buddy passes along a workout tip, and then you pass it on to several people you know. Your kid’s coach gives you advice, and sure enough you hear the same thing from several other parents. So you figure it must be true. But experts say that in the world of health and fitness, myths and half-truths flourish – and some of them may be keeping you from getting the best and safest workout. "Some myths are just harmless half-truths, but many others can actually be harmful. They can cause frustration in working out and sometimes even lead to injury. One reason myths get started, is that we all react to exercise a little differently. So what's true for one person may not be true for another." (Harr, 2001) That said, experts say there are also some fitness myths that just need busting! Running on a Treadmill is Easier on the Knees Sorry, but it is the running itself that stresses the knees, not the surface you’re pounding. To ease the impact on your knees, experts advise varying your aerobic activities: mix running with riding a stationary bike or using the elliptical machine at the gym (Cool, 2012). Crunches Lead to Six-pack Abs Sure they will as long as you also get rid of any belly fat that obscures your abdominal muscles. While crunches strengthen muscles, they won’t burn off the fat in your belly. To flaunt your newly crunched abs you’ve got to trim the fat via diet, cardiovascular exercise and resistance training. And, of course, for...
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...Jungle Gym's promotion is only available for a limited time. According to Statistic Brain, approximately percent of individuals in 2017 stated their new year's resolution was to lose weight, eat healthier and work out more often. The training gym is offering this promotion to help individuals achieve these goals. "Start the year strong with the help of our workouts. Our gym is known for its great vibe and amazing coaches, so you will have fun as you get into shape. Take a karate class, learn to box or give MMA a try, as there is something here for...
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...people take it very seriously. There is more to it than just the physical attributes needed to play. There is much more of a mental side to it as well as emotional. It is also very time consuming and many people fail to understand just how many hours’ football players and coaches put in throughout the week. The preparation starts in June the summer before the season. There are many different camps that the players need to attend if they want to get any playing time. These camps have vigorous lifting and running to try and work off the summer weight that most kids gain during high school. Many of the players are out of shape and this is the start of getting back into football shape. It is not mandatory to come to these different camps, but if a player wants to succeed and be a part of the team and get to play, it is expected to show up and put a face with a name. This is also a time when the relationships begin to build. Teammates begin to get comfortable with each other and get a grasp on what kind of player the other will be and they lay a foundation for that brotherhood that is going to become very strong the next 6 months and will stay with them for the rest of their lives. After the camps end in June, the month of July is a time for staying in shape and lifting a lot. Many of the times the leaders of the team will call workouts and lead the workouts because the coaches have restrictions for coaching in the summertime. These private team bonding workouts are yet another...
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...Gabe Aguirre Eng102.229 4 Feb. 2016 Essay One Afraid of Being Alone Weight rooms can be a very intimidating place, especially if a person is not very strong. When I was in high school, I really liked the whole idea of working out. I thought it was very interesting how a person could transform into a new version of themselves that barely resembled their old looks. (At least that’s what the magazines said.) Unfortunately, I had the least amount of knowledge about what exactly I was supposed to do in a weight room. After doing some research reading books, online articles, and watching online videos, I started to teach myself a basic beginner routine. This routine mainly consisted of a bench press, squat, and deadlift, or otherwise known as the big three. The only other exercises I did were accessory work, which would help to increase the big three. I had a good friend named Cesar that had been working out for years since he played on the football team. Cesar continued helping me by giving me more tips, as well. Furthermore, after research and talking to Cesar, I decided that I was ready to officially start working out. Cesar persuaded me to join the workout class at my high school called excel. This class was very simple. It consisted of a teacher supervising the students, and the students would get graded on whether they were working out or not. I really enjoyed lifting with Cesar, because he really pushed me to work hard. He was also my spotter for when I lifted heavy...
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...time and effort towards forming a strategic plan, their odds of surviving in the real world are hopeful. My fictional business idea is a Crossfit gym that provides a tremendous workout to people of all ages while focusing on younger kids and older adults. Crossfit is a fitness company founded in 2000 and is much different from most gyms. According to Thurmond (2009), “The prescription for CrossFit calls for three things: constant variation, high intensity and functional movement. By switching up your regular fitness routine, you keep your body constantly guessing the next move. In short, it's the cure for the common workout”. A Crossfit gym involves a great deal of cardio workouts and weight lifting, in a very competitive, yet friendly, atmosphere. Crossfit workouts can be extremely intense, but each workout can bea altered to fit the needs of each person. Whether it is starting at a low weight load, or using bands to be able to do certain workouts, Crossfit can be well-suited for any individual and does not discriminate against gender, age, or skin color. The gym will be known as Crossfit for All and will focus on bringing families closer through Crossfit. Crossfit allows people to be the best they can be in terms of fitness. Different from a regular Crossfit gym, our audience is adults who are very young or older and have a not been introduced to an active lifestyle or have a hard time being active. The membership fee for a standard gym is around $30 a month. At most Crossfit...
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...Stop wasting time in the gym and start getting results! Workout is made up of only so many sets and exercises. Constructing a workout without a purpose and without the use of the best available tools will only waste your time. If you want to gain muscle and strength at the fastest rate possible you will need to choose the best possible exercises. The following exercises are the best of the best. You will notice that they generally fall into three categories: 1. Barbell Exercises. 2. Dumbbell Exercises. 3. Body weight Exercises. When you begin to explore the muscle building workouts on Muscle &...
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...because I am not bulky but I do it for building up muscles and I feel better. Therefore, following a work out plan that aims at muscle building and toning the body would be appropriate. Currently I do not follow any type of training routine because I have a lot to do at my work. When I get back home all I do is relaxing, doing my lessons or watching something on the TV. I am aware about having a workout but not too much, which could boost up my energy level and endorphins. An hour of exercise on 2 or 3 days in a week at least would be setting my life into a regulation; which includes low-power weight lifting, jogging and walking, and swimming. I also have concern about my abdomen muscles and would like to firm up them by adding sit-ups to the workout routine. Previously, I liked doing high active bike exercises by climbing up a hill by cycling; and weight lifting every evening in my basement with the personal gym of mine. Regrettably, I don’t have my BMX or the gym anymore, so I cannot race or train at present. Activities that are very effective to the physic would be walking and swimming. The body needs to be continuously in moving position to sustain the increased heartbeats that are very useful in calorie...
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...Abstract In this paper, I will explain what CrossFit Training is and what the benefits are compared to a typical exercise program of isolated muscular training combined with a cardio workout. I will also examine the impacts that CrossFit Training has had on college athletes and athletic teams as a whole at the University of Pittsburgh at Bradford (UPB). I will look into what teams have the most athletes with experience with CrossFit training, how many UPB athletes have used it on their own time or during the offseason, and the general feeling towards CrossFit Training and its effectiveness in improving fitness. Introduction In the physical fitness realm, there are many different kinds of exercise programs. There are programs that focus on dancing, ones that focus on stretching, and ones that focus on core strength and conditioning. CrossFit Training is an example of a core strength and conditioning program. It was developed to enhance an individual’s overall ability to complete physical tasks by incorporating many different forms of exercise, from gymnastics to weightlifting (Glassman, 2002). CrossFit Training is different from the popularly accepted idea of a workout because it’s not just situps, curls, leg press, and a half an hour of cardio. CrossFit is all about combining movements and shorter, high intensity cardiovascular sessions (Glassman, 2002). For every long distance effort, a CrossFit athlete will do five or six at a short distance. This is implemented...
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...Outline: My proposal in this speech is to encourage everyone at HLGU to believe that they can change their body and feel great with their body. It takes time and effort, but eventually it will worth it. There are many workout programs you can find on the Web. Most of them are not very trustful. In order to feel good and notice some changes in your body you need to suffer and make big changes in your lifestyle. This is how it works and this is how you will do it. Introduction: The image of the human body has been a consistent issue in nearly everyone´s life for decades. Today, we have so many forms of media that suggest one´s body should be a certain way or shape. We can do traditional exercises that humans have practiced for years. However, when people realize they are overweight and want to drop some pounds, they simply focus on intense bodybuilding workouts with heavy weights, possibly hazardous supplements, and unproven weight loss programs seen on infomercials. However, these are not the proper techniques needed to achieve a good physique. What people do not realize is that the way to a good physique and healthy body is quite simple and contains two main aspects; those are eating healthy natural foods and consistently working out properly. The first step to succeed in this program is to be mentally prepared to achieve your goals. No hesitation. You need to realize that it is time to make a change in your life. Mental strength is one of the most important things in...
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...basic cycle he likes to follow. The first four weeks he uses 4 sets of 6 reps in the bench press. On the 4th set he goes limit. He uses each rep as a 5-pound indicator for his next workout. He starts the cycle at 400 lbs. Example – 400 x 6, 400 x 6, 400 x6, 400 x limit (e.g. 10) So, from the last set, five pounds for each rep over six would work out to (10 reps minus 6) 4 times 5 (five pound for each rep over six)equals 20 (pounds more next workout). Example (next workout) – 420 x 6, 420 x 6, 420 x 6, 420 x 8. Many 4-20’s! Then, by following the same plan – 2 reps more than 6 in the last set equals a 10 lb. weight increase at the next workout. The highest he has reached in this program is 470 pounds for 4 sets of 6. These workouts fall twice a week of every fourth day, as desired and as his work schedule with the railroad with the railroad with the railroad allows. After 4 weeks Doug goes to a double program. One workout is the same 4 sets of 6, and the next workout is 5 sets of 3. This runs for 4 weeks or up to 4 weeks before the meet. At that time he does only 5 sets of 3 for 2 weeks. 2 weeks before the meet he goes to 5 sets of 2, timing it where he gets three workouts in but rests for five days before the meet. In past programs he had done one limit set of reps at the end of his workout with anywhere from 50 to 100 lbs. under what he was working with his program. His normal peak on the 5 sets of 3 is 500 lbs. but he has reached 520 as of this writing. In the squat...
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...enough for today, I will finish them tomorrow. As a matter of fact, I think I’m going to finish my entire workout tomorrow, I have done enough for today. Well tomorrow comes and I make the same exact statements, maybe I am just not fit for this exercise stuff. This is the way I used to think when I thought about getting fit, but then I begin applying my self-leadership skills to my fitness goals and now you can’t keep me away from the gym. Chapter 10 of Mastering-Self Leadership: Empowering yourself for personal Excellence by Neck and Manz, explains the connection that self-leadership and fitness have with each other. It’s no surprise that exercise and diet is the key to fitness but you have to have self-control and self-empowerment to actually get up and workout. My fitness level is not at its best but I do try to work out at least three times a week, am I always successful with working out that often, No; but it is the routine that I am trying to make a habit. I have also realized that I do not have a good workout plan, I go into the gym completely lost because I don’t know what I should work on. I look at the treadmill and hop on for maybe ten minutes because I get bored with it fast. Then I go over to the weight sets, and attempt to lift weights but I think my form is off. After that I just decide that it is time to leave, and that doesn’t sound too much like a good workout. The sad part is, after I leave instead of me feeling accomplished I feel like I need to work out a little...
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...Notes | Short Swim | Short Bike | Med Swim | Long Swim | Off | Long Bike | Long Run | | | | | | Short Run | | | | | | | Grand total: 19h 19m | Monday, Wednesday, Saturday, Post Workout: 10 push-ups, 20 crunch sit ups, 10 body weight squats, and 10 lunges, each leg. Keep good form do ONE set! Tuesday, Thursday, Sunday, Post Workout: 2 minutes jump rope, 10 steps up, 10 reverse lunges, 10 dips and 15 crunch sit ups – do ONE set! Month 2 | Week | M | T | W | TH | F | S | S | TOTAL | Vol | 1 | 29-Swim | 58-Bike | 38-Swim | 48-Swim | Off | 97-Bike | 48-Run | 5h 47m | | | | | 29-Run | | | | | 347m | | 2 | 32-Swim | 64-Bike | 42-Swim | 53-Swim | Off | 107-Bike | 53-Run | 6h 23m | +10% | | | | 32-Run | | | | | 383m | | 3 | 35-Swim | 70-Bike | 46-Swim | 58-Swim | Off | 117-Bike | 58-Run | 6h 59m | +10% | | | | 35-Run | | | | | 419m | | 4 | 21-Swim | 42-Bike | 28-Swim | 35-Swim | Off | 70-Bike | 35-Run | 4h 12m | -40% | | | | 21-Run | | | | | 252m | | Notes | Short Swim | Short Bike | Med Swim | Long Swim | off | Long Bike | Long Run | | | | | | Short Run | | | | | | | Grand total: 23h 21m | Monday, Wednesday, Saturday, Post Workout: 10 push-ups, 20 crunch sit...
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...your heart out only to feel like there were not enough results for your effort? Many companies marketing weight loss products love to have famous people endorsing their products. People can relate to Tommy Lasorda and very much want to "lose the weight and feel great." The marketing process involves the following steps: understanding consumers; creating customer values; building strong customer relationships; creating marketing strategy; and capturing the value from customers (Kotler & Armstrong, 2011). Marketing and advertising professionals have tapped in to the ever expanding market of people searching for something to aid in their weight loss efforts. Actors and actresses are abundant in the marketing of weight loss, with their thin, toned bodies. Images of healthy, beautiful people fill television screens bragging to the viewers how they shed the pounds on this product or that diet program. As people continue to struggle with obesity, an ever growing epidemic, they will look for the “quick fix” and marketing of weight loss programs and diet aids will grow at a rapid pace. There are some ethical, legal, and social issues that advertisers should recognize when marketing to the huge weight loss audience. The tactics used in marketing of the “get thin fast” weight loss program leave many open questions on the claims made in the multi-billion dollar industry. Marketing the Weight Loss Industry Marketers know based on years and years of research that the desires...
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