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Workplace Creativity by Managers

In: Business and Management

Submitted By aespo8
Words 1088
Pages 5
In the modern day, workplace creativity has been considered to be one of the main resources of the 21st century (Hornak, 2009). Without creativity how will companies evolve? Or how will an engineer come out with the next world altering invention? According to a study by the Institute for Prospective Technology Studies, 70-80% of growth in the world of business will be based on new knowledge (Hornak, 2009). That is a staggering number. This means that without creativity, growth will be at a snail’s pace and our true potential will not be reached as quickly as possible.
A creative workplace can be linked to higher productivity and a more positive workplace (Ario, 2004). That’s probably why it’s said a happy worker is the only kind of worker. Creativity is very important to promote in the work environment, sometimes companies become too simple and routine leading to blind and automatic solutions (Hornak, 2009). This is never wanted because there are no original thoughts, ideas, or suggestions that could benefit the company and in the long term the value of the company. To succeed in business it is important to promote creativity. Creativity is what separates one business from another. That is why we have so many types of detergents, creative companies found ways to market basically the same product to the consumer and still make money. Workplace creativity thus creates higher productivity. The question is why?
Workplace creativity can occur in multiple ways, but the reason for it working can be traced to creativity can create a positive mood in the office place. As stated previously a happy worker is the only kind of worker. A positive mood leads to a broadening of perception and enhancement of idea generation (Brodersen, 2004). Idea generation is the key to growing a business. Without idea generation there would be stagnation. Original, thoughtful ideas are...

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