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World Class Marketing Organisations

In: Business and Management

Submitted By Ijazahmed
Words 692
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Identify and explain the characteristics of world class marketing organizations. Illustrate with examples of your choice.
To claim to become a world class marketing organization there are certain qualitative and quantitative characteristics which should be possessed by the company. This section of the assignment will discuss these characteristics in detail.
Every organization aspires to be a World Class Marketing Organization. World class Marketing organizations identify the needs of customers and develop brands that give lasting value to the customer. These organizations strategically segment the market and target each group separately. They build a very strong bond with each group so that they know exactly how the customer will respond to marketing activities.
They analyze the activities of the competitors well enough to develop a competitive edge over its competitors and are very futuristic. They win the mind share of customers and become the champion of customers, so that by no means can competitors capture their customers. They have a rich pipeline of product improvements and new products which enables the organization to strengthen its brands further.
These organizations also focuses on SMART Marketing, Marketing Mix, and Objectives while identifying any variances in actual versus planned business performance and plans well ahead the actions it should take to exploit the situation. They know precisely the Return on Investment for each marketing mix element and drive and lead the development of strategic ideas to stimulate incremental growth. Further they analyze and assess all activities for lessons learned and sets high standards for the organization.
World class organizations focus on the customer and do what they have to, to create a world class experience at every customer touch point. Getting Sales is the toughest task for organizations, but even

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