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World Wide Walmart

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World Wide Walmart 1

Walmart: INTERNET AND SOCIAL MEDIA USAGE
Edwina Q. Rawls
Capella University

Foundational Skills for Business Leaders
Professor Chris Banescu
May 24, 2015
World Wide Walmart 2
Abstract
In today’s world, being in the media is very important when trying to gain a vast customer base online. According to Pozin (2014), a great social media presence is now essential to businesses both large and small. Consumers are looking at company’s social media accounts using the same parameters they look for when searching for Mr. or Mrs. Right. Walmart is an American multinational retail corporation that operates a chain of discount department stores and warehouse stores. Headquartered in Bentonville, Arkansas, United States, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It has over 11,000 stores in 27 countries, under a total 71 banners. It’s the largest company by revenue, private employer, and grocery retailer. It’s known for being a one-stop shop because they sell food, clothes, electronics, and several other essential household needs. Over the years, Walmart has gained a lot more of its customers through social media and its use of the internet. They have had a lot of negative criticism about how the company is run that has overshadowed the positive. Throughout this paper, there will be discussions on several topics. How has the internet and social media effected the company? How has Walmart’s global presence impacted its choices about internet use? How is Walmart’s competitors using social media? The internet and social media are now considered an essential part in company survival.

World Wide Walmart 3
Social Media Presence Since 1962, Walmart has been customer based using its slogan as the centerpiece. “Always Low Prices” and more recently, “Save Money. Live Better,” are uses to...

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