...1960: Clint Murchison, Jr., and Bedford Wynne were awarded an expansion franchise in the NFL at the annual league meeting in Miami Beach. The Cowboys were to play as a "swing" team, playing every other team one time during the first season, although listed in the Western Division standings. On September 24th the Cowboys host the Pittsburgh Steelers at the Cotton Bowl in their first official game. The Cowboys held the lead into the 4th Quarter but watched helpless as Quarterback Bobby Lane led the Steelers to a 35-24 come from behind win. The Cowboys would go to lose their first ten games before earning a tie with Giants in New York, in the next to last game of the season. The Cowboys would go on to lose their final game of the season to close out their inaugural season winless at 0-11-1. 1961: Now in the Eastern Division, the Cowboys started their second season at the Cotton Bowl on September 17th still seeking their first win in franchise history, playing the Pittsburgh Steelers. Thanks to Kicker Allan Green's 27-yard Field Goal, the Cowboys won 27-24 win, to start the season 1-0. The Cowboys would go on to win three of their first four games, beating the expansion Minnesota Vikings twice. However, once Dallas faced the rest of the league it was back to reality as they finished with a 4-9-1 record. 1962: The Cowboys began to show some promise in year three, as their offense scored the second most points in the league at 398, on the way to a 4-3-1 start. However, the defense...
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...game was coming into the game Clay Matthews an outside linebacker was playing inside on the very first snap. At outside linebacker you typically just rush the passer, but with him playing inside was a totally different look, and something the bears didn’t prepare for during the week. The bears focus coming into the game was to run the ball on the last rush defense in the league that was the game plan. Arguably Clay is the best player on the packers defense and with him been at inside linebacker that would affect any teams game plan coming in. This game had an even bigger impact on a former bear that now play for the Packer’s name Julius peppers. Julius peppers came to the packers during the offseason to have a better shot of winning a super bowl than his formal team. Usually people that get release or get traded want go to the arch enemy team, but not Julius peppers. The packers focus before the game was extremely high; because Julius peppers a future hall...
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...CHAPTER 9 Behavioural Finance and the Psychology of Investing “The investor’s chief problem, and even his worst enemy, is likely to be himself.” —Benjamin Graham “There are three factors that influence the market: Fear, Greed, and Greed.” —Market folklore Be honest: Do you think of yourself as a better than average driver? If you do, you are not alone. About 80 percent of the people who are asked this question will say yes. Evidently, we tend to overestimate our abilities behind the wheel. Is the same thing true when it comes to making investment decisions? You will probably not be surprised when we say that human beings sometimes make errors in judgment. How these errors, and other aspects of human behaviour, affect investors and asset prices falls under the general heading of “behavioural finance.” In the first part of this chapter, our goal is to acquaint you with some common types of mistakes investors make and their financial implications. As you will see, researchers have identified a wide variety of potentially damaging behaviours. In the second part of the chapter, we describe a trading strategy known as “technical analysis.” Some investors use technical analysis as a tool to try to exploit patterns in prices. These patterns are thought to exist (by advocates of technical analysis) because of predictable behaviour by investors. Chapter 9 Behavioural Finance and the Psychology of Investing 273 9.1 Introduction to Behavioural Finance Sooner...
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...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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...the fore-front. However, the NFL was not always the Juggernaut we know it as today. The NFL has been opposed by many other leagues over the years. The XFL or Extreme Football league sought to put an original spin on football. The UFL or United Football league is the NFL’s most recent competitor. The USFL or United States Football league sought to take the National Football League down legally and almost did so in the late 80’s. Arena Football aimed to bring football to an indoor enviorment with extensive offense with the AFL. And Originally the American Football League gave it’s run at rivaling the “big brother of football in the 60’s.However before we understand how the NFL is so dominant we have to understand how it came to be. The history of the National Football League has roots spanning as far back as 1892 when former Yale All-American guard William Heffelfinger was paid $500 by the Allegheny Athletic Association to play in a game against the Pittsburgh Athletic Club, making him the first ever professional football player, according to the book Pigskin: The Early Years of Pro Football. However it wasn't until 1920 that American football achieved a league of any true organization. Roussel, 2 The American Professional Football Association was formed on September 17, 1920 and included ten teams from four different states. However the APFA lasted only two seasons when it was reorganized on June 24, 1922 into the National Football League. The only two teams still in the NFL...
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...Running Head: THE STRUGGLE OF CHRYSLER The Struggle of Chrysler Valerie Steinmetz Pete Rohlman Kelly Jane McLaughlin Cardinal Stritch University College of Business and Management Rich Bruce, Instructor Business Communication January 28, 2010 Over the past ten years, America has had many historic moments. With planes flying into the World Trade Center to the election of our first African-American president, the American public has had much to be excited about and to fear. In more recent history, the American economy has been the main topic. From the Fall of Wall Street, crashing of the housing market, to the fall of the American Automakers. The government has stepped in to save the private market and attempt to restore life to what was once a corner stone in America. Chrysler was one of many companies to be bailed out by the government during 2008. This is a look at where Chrysler started to where they are today. The Chrysler name doesn’t mean much to residents of Kenosha. The auto plant has been called by many names since 1900, when Thomas Jeffery bought a bicycle factory and started mass-producing vehicles. These vehicles had two groundbreaking innovations: steering wheels and front-mounted engines. Historians say it was in Kenosha, not Detroit that cars began “to look like cars.” Vehicles jokingly referred to as Kenosha Cadillacs, were small, inexpensive, and sometimes, homely looking Ramblers. (Nichols...
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...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
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...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
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...Walter Camp, a man whose name has been lost in the annals of sports history, is arguably the most influential single person in all of sports. He is the father of American football. Born in New Britain, Connecticut in 1859, his additions of a line of scrimmage, the four downs system and the snap were simple, yet they brilliantly developed the way the game is played. Now, millions play the game to this day. American football is the most popular sport in the United States and potentially the world, and it is all due to Walter Camp (Buckley 1). The National Football League, or NFL, originated from a merger of just a few teams to a league of thirty-two teams in all corners of the United States (Buckley 1). Each year, these teams compete in 256 regular...
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...Apple Inc. The purpose of this report is to analyse the history and growth of Apple. Their marketing techniques used, the advanced technology introduced to society and how they have revolutionized the consumer’s wants and needs. History Steven Wozniak and Steven Jobs (the co – founders of Apple) had been friends since high school. They had both been interested in electronics, keeping in contact after graduation, getting jobs working for companies in Silicon Valley. (Wozniak for Hewlett-Packard, Steve Jobs for Atari) In 1976, Steve Wozniak designed the Apple I. Steve Jobs, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer Company was born. Apple I was not taken very seriously and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer to come in a plastic case and include colour graphics, the Apple II was an impressive machine. Orders for Apple machines were multiplied by several times after its introduction. And with the introduction in early '78 of the Apple Disk II, the most inexpensive, easy to use floppy drive ever (at the time), Apple sales further increased. With the increase in sales, however, came an increase in company size, and by 1980, when the Apple III was released, Apple had several thousand employees, and was beginning to sell computers abroad. Apple had taken on a number of more experienced mid-level managers and, more importantly, several...
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...Strategic Analysis Marcel Campbell University of the Incarnate Word Table of Contents Executive Summary………………………………………………………………… 3 Company Overview…………………………………………………………………. 4 Mission, vision, Values……………………………………………………………… 5 History……………………………………………………………………………….. 6 Key Executives………………………………………………………………………. 7 Logo………………………………………………………………………………….. 8 Awards……………………………………………………………………………….. 9 Internal Analysis……………………………………………………………………. 10-22 External Analysis…………………………………………………………………….23-36 Strategies…………………………………………………………………………… 36-53 References………………………………………………………………………….. 54-58 Executive Summary Groupon Humans are living in the digital age and technology has become crucial to the development of the world. Technology helps people in many positive ways, such as faster communication, easy access of vast quantities of information, and efficient, fast transportation. Therefore, businesses also benefit from technology. Technology helps companies to reach consumers fast and help to study the behavior of consumers when buying a product or service to create profit. Groupon uses technology to provide coupons to savvy consumers. Groupon is a company in the daily deals industry. The company provides daily deals online, usually provides coupons with a half price discount from local restaurants, bars, movie theaters, luxury hotels; helping other companies to attract customers by offering savings on things to eat...
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...Contents Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman...
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...Contents Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman...
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...into an art form and promotional tool. The popularity of these videos helped to bring the then relatively new television channel MTV to fame. With videos such as "Black or White" and "Scream" he continued to innovate the medium throughout the 1990s, as well as forging a reputation as a touring solo artist. Through stage and video performances, Jackson popularized a number of complicated dance techniques, such as the robot, and the moonwalk, to which he gave the name. His distinctive sound and style has influenced numerous hip hop, post-disco, contemporary R&B, pop, and rock artists. Jackson's 1982 album Thriller is the best-selling album of all time. His other records, including Off the Wall (1979), Bad (1987), Dangerous (1991), and HIStory (1995), also rank among the world's best-selling. Jackson is one of the few artists to have been inducted into the Rock and Roll Hall of Fame twice. He was also inducted into the Dance Hall of Fame as the first and...
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...Habit, Charles Duhigg, award-winning business reporter for The New York Times, takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. By distilling vast amounts of information into engrossing narratives, Duhigg brings to light a whole new understanding of human nature and its potential for transformation. Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where they reside in our brains. We discover how the right habits were crucial to the successful promotion of Pepsodent; to Tony Dungy who led his team to a Super Bowl win by changing one step in his players’ habit loop; and to Alcoa when it turned itself around by changing just one routine within the organization. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities and our lives. by Charles Duhigg CONTENTS Part 1: The Habits of Individuals Page 2 The Habit Loop Page 2 The Craving Brain Page 3 The Golden Rule of Habit Change Page 5 IN THIS SUMMARY, YOU WILL LEARN: • Why the...
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