...best example of carrying out direct sales business in today’s business world. The direct sales business of the firm has been made by possible by using internet and digital media. However there are many issues and concerns of the corporation which has been elaborated in detail in this report analysed from the provided case study. Some of these issues are related to analysing Dell digital strategy and finding out the methods to enhance this strategy so that organization can increase its performance. The kind of challenges and opportunities available in order to implement the digital strategy has been explained briefly in this report. This report elaborates in detail how the firm is using internet and digital technology to interact with its stake holders. The second last part of the report explains change in methods of communication in organization by digital technology. The last part of the report provides details and evaluation on the digital strategy success of the firm. Company Background Dell Computer was founded by Michael Dell in 1984, while he was a student at the University of Texas, Austin. Dell began by selling upgrades of IBM-compatible PCs and in 1985 began to sell its own brand of PCs. From the beginning, Dell operated on the direct sales model, taking orders over the phone and building PCs to the customers’ specifications. Dell entered the retail PC channel for several years in the early 1990s, but a downturn in business in 1993 led it to return to its roots as a...
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...small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning curve.” —Ferg Devins Chief Public Affairs Officer, Molson Coors Canada “Don’t know where to start with social media? Chris Brogan takes your hand and guides you through—with a smile.” —Jennifer Cisney Kodak Chief Blogger and Social Media Manager Social Media 101 Tactics and Tips to Develop Your Business Online Chris Brogan John Wiley &...
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...Unit 43 LO2: Know the social media for business environment P2 Social media platforms in the business: Businesses nowadays are becoming more and more reliant on technology for day to day operations because of the efficiency and ease of use that it provides. As well as this, it is likely that more and more businesses will use some forms of social media within the workforce to make communication more effective and to help get things done quicker, the kinds of social media that businesses will use will be things like: Blogs: When talking about blogs we are referring to a kind of software program that allows someone to type fairly large quantities of information about a certain kind of subject, so for example in the workplace if someone is devising some kind of project that they want other people in the workforce to get involved in the project they might write a blog about it, this is because they can cover all the areas they want to cover in the blog so everyone gets all the details about what is going on, then after that people can have their own input on the blog by adding comments and suggestions and this will finally make the blog complete. This is likely to be used in businesses because of the practicality of it, meaning that lots of people can easily access the blog and see what they need to say, and add their own input if they feel they need to for everyone else to see. So an example of the kind of business that will use blogs in their work would be a company like Google...
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...Challenges and how to overcome them Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we...
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...Brief Overview of Company (Summary of budget) The company is a blog, in particular CupcakesandCashmere.com which has transitioned into an online business. Emily Schuman, the creator, writes and blogs about fashion, food, home décor, and everyday life advice. She began the blog in 2008 on blogspot.com and has now transitioned the blog into her own domain name. In response to the popularity, Emily has produced two books in relation to the blog and has multiple sponsors under her belt. Business Problem Emily along with other bloggers who have turned their website into a business frequently complain about the fact that some of her posts get deleted by accident. This is a problem considering her blog posts are essentially what she is getting paid for. Recommended technology (off the shelf) overview I recommend that Emily along with other successful blog businesses use some sort of cloud storage to backup their data. Generally, a blog business is small to medium, thus, the capacity needed to store information should not be as large. For instance, considering it is a small online business, I would use Dropbox as a method to store and backup data. General benefits it will provide the organization The benefits it would provide Emily and bloggers are that all of their information—photos, videos, content, etc. are safely stored and easy to retrieve. Since her blog is her business, it is important to maintain all of her work. Dropbox will make sure that Emily will have none...
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...PROCESS ANALYSIS ESSAY Example: How to make money from your blog: 3 tips Many people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too. If you're interested in taking it further — blogging for bucks, if you will — here are five strategies that could turn your blog into a money maker. Sell advertising. This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For Bing Blogs and services such as Google's AdSense or BlogAds, bloggers can establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of The Virtual Handshake: Opening Doors and Closing Deals Online. Help sell others' products.Here is another click-through opportunity. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One popular choice...
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...will be well informed of new product launches, sales promotions, seasonal offers and any improvements made on your existing products. They’ll become loyal customers, eventually influencing their friends to become customers also. More Social Sharing Today, sharing has become even better with the advancement of social media sharing tools. People who are impressed like to share their experiences with others. This helps spread the word about your brand and products on offer, thus boosting your internet marketing campaigns. Subsequently, you will win a larger market share by recruiting new clients, and eventually achieve your competitive edge in that niche. Better Relationships A sticky website creates a long-lasting relationship with users and they will become part of the site and product development process. They will always have a reason to visit your site and thus stay informed of any new developments or upcoming events thus grow to trust in your brand. More Conversions A sticky website boosts your sales. Repeat visitors become buyers, and subsequently repeat customers. Once loyalty is established, you have a database of must-buy visitors. For first time visitors, trial orders lead to real business and hence increased sales. Though this may take time, you will eventually register profits beyond your...
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...since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors and address standards of behavior. Over the years, once-controversial practices about disclosure and ethics have become generally accepted standards. But the social media explosion - from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas. --Businesses have less and less control over how they communicate with the public, while 24-7 bloggers feel free to snipe away. --Job seekers find their private lives may no longer be private and employees worry that the boss is electronically looking over their shoulders. --Consumers can't be sure their account information remains safe and have no way to tell whether favorable on-line comments about products and businesses are legitimate. --Professionals of all sorts -- psychiatrists, attorneys, school teachers, reporters, and even NFL players – are learning to live with new, often controversial, social media rules. A customer's irate blog can undo months and years of corporate image work. A careless email can sabotage delicate contract talks or M&A negotiations. Failure to protect customer information can result in years of costly litigation. An old party-hearty photo may block a chance at a new job. Hitting “send” without thinking can torpedo an executive’s career. In just one recent week: --an email...
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...also does not apply to contracts for a specified term, such as an employment contract that contemplates the employee providing service for a expressly designated number of years. In the following scenarios, the company’s human resources team must take action and decide whether to fire several employees for harmful actions. The scenarios are: John posted a rant on his Facebook page in which he criticized the company’s most important customer. In this scenario, John has publicly criticized the company’s most important customer, which might lead the customer to suspend all business with the company. Due to this customer being the most-profitable account for the company, John is greatly putting the company at risk, and to do some damage control and prevent the customer from leaving, the company must give this employee a stop and desist order to remove the rant from Facebook. In this case it would be better not to fire John as to set him on course and have been be the lead “apologist” for this transgression would be...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that the control has now been taken out of the companies’ hands, and into the consumers and business partners’ hands. It will be interesting to look into, how the companies can den deal with this fact. Do they need to try to regain the control, or is it actually a positive thing, and how can they benefit from the new communication structure. Is social media marketing for everyone; and can it...
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...© Copyright 2008 Peter C. Geisheker Peter C. Geisheker is CEO of The Geisheker Group, Inc. Marketing Firm (920) 471-1638 www.geisheker.com Peter Geisheker is recognized as one of the world’s leading marketing experts and his marketing expertise has been published in Money Magazine, Entrepreneur Magazine, FORTUNE Small Business Magazine, InfoWorld Magazine, QSR Magazine, The New York Times, The Chicago Daily Herald, Wisconsin Corporate Report, MSNBC.com, CNNMoney.com, Yahoo Finance, Nation's Restaurant News, ELDR Magazine, Nightclub & Bar Magazine, DJ Times, Frugal WAHM's Talk Radio, WebProNews, Boston University's The Daily Free Press, Commercial Dealer Magazine, The Ottawa Citizen, and hundreds of business blogs. To get Peter’s FREE marketing tips e-newsletter emailed to you each month, make sure to subscribe by going to http://geisheker.com/newsletter.htm Twitter: http://twitter.com/geisheker Facebook: http://www.facebook.com/geisheker LinkedIn: http://www.linkedin.com/in/geisheker How to Write a Marketing Plan By Peter C. Geisheker, CEO, The Geisheker Group, Inc. www.geisheker.com Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives. The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales...
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...Kailee Brock Ms. Alsaker English 101 29 April 2014 Technology & Social Media’s Effects on Literacy and Anti-Intellectualism In 2013, thirty-two million adults in the United States did not know how to read and write, which comes to about 14 percent of adults. Twenty-one percent of adults in the United States can only read at a fifth grade level. 774 million adults in the world cannot read or write. Many adults do not know how to read and write because they did not complete high school for any number of reasons. These reasons could include being forced to stay home and work or go out and get a job to support a family; the schools may not educate past the fifth or eighth grade level; bad home life; sickness; or a family crisis. Technology and social media have aided in decreasing the rates of literacy and increasing the amount of anti-intellectualism in the United States. Social media and technology have also helped some people to learn to read and write in some cases. According to Cynthia L. Selfe in Technology and literacy in the twenty-first century: the importance of paying attention, “the access and use of technology in school-based settings is now a fundamental skill of literacy, and if such skills do help prepare graduates for the jobs they will be asked to do, these same students can expect fewer opportunities to assume high-tech and high-paying jobs, not more.”(136) However, social media and technology have increased the amount of anti-intellectualism in...
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...Business Problem-Solving Case, Ch. 5 Text Mining for Gold? 1. What is the business impact of text mining? What problems does it solve? Text mining has had a large impact on business. Businesses are able to use text mining techniques to better understand their customers. It allows them access to unstructured data that were not available before, such as Facebook statuses, Twitter tweets, blogs, transcripts from call centers, e-mails, and phone calls. Text mining allows businesses to analyze that information for better decision making and it allows them to consolidate that information at lower costs since the cost of text mining programs is much less than the cost of paying hundreds of people to go through the information manually. It allows businesses to determine their weaker areas of customer service and begin improvements with their customer relations. 2. How does text mining improve operational efficiency and decision making? Text mining improves operational efficiency by use of software programs that analyze the available data and consolidate it. It removes the possibility of human error and allows businesses to save money in wages by reducing the number of employees necessary to manually analyze the information. Text mining improves decision making by allowing businesses access to information that was not available before. For example, according to the textbook, Kia was able to analyze the affect of its Super Bowl commercial by using text mining techniques...
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...Demonstrate the mechanics of search engine marketing and identify SEO improvements for your selected business. Internet Search Engines Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks: • They search the Internet -- or select pieces of the Internet -- based on important words. • They keep an index of the words they find, and where they find them. • They allow users to look for words or combinations of words found in that index. A prime example of an internet search engine is Google. It is the most popular search engine in the world due to it fast response times and relative results you get after searching keywords or names of websites using the search engine. The landing page is simple and easily navigated. Nine out ten searches made in the UK are through Google’s search engine. http://computer.howstuffworks.com/internet/basics/search-engine.htm Search Engine Marketing SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. http://searchengineland.com/guide/what-is-paid-search All search engines that have been created offer up advertising space on their pages. The space is normally allocated to the...
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