Premium Essay

Write Up- the Recycle Bin

In: Business and Management

Submitted By roopakudva
Words 821
Pages 4
CASE:
THE RECYCLE BIN
Subject: Entrepreneurship & Entrepreneurial Management (EEM)
Date: 18th August, 2012

Class: 3rd Semester, MBA (Section ‘A’)

www.kuppathotti.com intends to help out busy people to throw away and get money for their pile of house hold junk like old newspaper, milk cover, broken things and plastic wastes etc., at door step. The company avails this service upon the request sent to its bin(online website). The service is not only for individuals but also for the organizations who find themselves deluged with a mountain of paper and for the organizations or for individuals who
 Want to be eco-friendly and save the nation
 Want to spend their little leisure time with family but not to trash their junk
 Want to make money their your door steps for their house hold junk?
 Don’t find time to sell their house hold junk
 Are lazy to go out and sell their trash
 Don’t find scrap buyers around their residence
 Don’t want to trouble the elders by assigning the task of searching scrap buyers nearby.

ABOUT THE COMPANY

Founders: Mr. Joseph Jegan and Mrs.Sujata Jegan

As streets overflow with recyclable garbage, and cities struggle with inept garbage management systems, kuppathotti.com is certainly an idea whose time has come. Kuppathotti is the Tamil word for a garbage bin. The online venture offers doorstep collection of recyclable garbage, and even pays for the junk it takes.
Within six months of existence, it has 3,500 registered customers. Within 15 days of registering it sets up an appointment according to the customer's convenience. A tempo arrives at the doorstep, and a collection executive armed with a weighing pan and other paraphernalia is ready to pick up the waste — it could be anything from newspapers, empty milk sachets, plastics and metal waste, to assorted household junk and e-waste.
The site's

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