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SCS 2812 Assignment # 1
Fang Guo and Angelo Gomez May 20th 2014

Introduction
As WizCo continues to grow rapidly, our top corporate goal is to double our revenues year on year. To achieve this, we have identified strategies to implement. To determine and measure our success, we chose some very important metrics and its associated Key Performance Indicators (KPI) to help us assess and monitor our progress. Each KPI discussed below will supplement our scorecard as the benchmark measurement.

Conversion Rate
Each visitor can be counted as WizCo’s potential buyer. The success of our online presence is measured by our ability to convert high volume of visitors into buyers. The aim of this performance indicator is to increase our conversion rate by optimizing each and every step in our buying process. Given data shows that the highest conversion rate is from the direct channel, but it’s hard to expand the number of new visitors because the traffic volume is too low for us to improve it in a short time. The conversion rate of the paid search is the lowest, in order to increase our conversion rate by 20% in a year, we need to focus on increasing the organic search conversion rate by 20% from 1.7% to 2% and referral channel by another 20% from 5% to 6%. The increase of conversion rate will directly impact on our revenue in a positive way. An improvement on our website and sales funnel will help us to maintain continuity so that customers never feel lost in our website. Retaining the attention and focus of our site visitors by providing them with information they need, and with a way to get more information or proceed to the next step of their inquiry. In addition, the conversion rate is determined by the demand of our products, therefore, enhance customer experience and offer free trial of our products will help us obtain more sales. For our balanced scorecard, this...

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