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Xbox 360 Marketing Plan

In: Business and Management

Submitted By akkimba89
Words 3791
Pages 16
XBOX 360 Marketing Plan
Marketing
February 20th, 2010
Mark Lundberg

Table of Contents:

Part 1: Executive Summary

Part 2: Company Description * I: History of the Company * II: Current Objectives

Part 3: Situation Analysis * Internal Analysis * Environmental Analysis * Customer Analysis * Competitive analysis

Part 4: SWOT Analysis * SWOT Analysis * Porter’s Five Forces Model

Part 5: Marketing Objectives & Strategies

Part 6: Marketing Strategies * Primary target market & Marketing Mix * Secondary markets

Part 7: Marketing Implementation

Part 8: Summary & Conclusions

Part 1: Executive Summary: The Xbox 360 is a gaming console made by Microsoft, Inc. It is in the middle of its product life, being 4 ½ years old at the time of this marketing plan. The success of the original Xbox made the Xbox 360 a likely success for Microsoft, and it has paid off. With millions of units sold around the world, it has become a huge success. This marketing plan will go over where Microsoft currently is in its marketing efforts with the Xbox 360, and what they plan to do to conquer new markets, reach out to new customers, and expand their product line.

Part 2: Company Description

I: Brief history of the Company Microsoft was founded in 1975 by Bill Gates and Paul Allen. They started off with selling BASIC, which was one of the first computer language programs. Their first customer was MITS Computer. From there, Microsoft was incorporated in 1981. IBM used Microsoft’s 16-bit operating system on their first personal computer that same year. That is when things started to take off for the company. IBM and Microsoft later joined forces in ’85 to focus on development and productivity. The next year, the company went public at $21 a share. The path to becoming one of the biggest companies in the world was

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