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Xbox Defines

In: Computers and Technology

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Xbox 360 Defines Today and Tomorrow
Robert Gaugh
DeVry University

Xbox 360 Defines Today and Tomorrow In 2005 Microsoft introduced the Xbox 360 to the world of console gaming; a moment that would define today and tomorrow for the rest of our lives. Microsoft stood out by treading uncharted waters that other competitors and previous consoles failed to explore. With people in mind, innovative heads at Microsoft catered to every gamer’s needs with the release of Xbox 360. By capturing exclusive rights to five game of the year titles, improving the online gaming experience, and remaining on the forefront of cutting edge technology, the Xbox 360 defines today and tomorrow. With big names like Sony and Nintendo ready to knock the consumer right off their feet, Microsoft needed to stand out and shine in a way its competitors couldn’t. The Xbox 360 needed exclusivity, and accomplished this by grabbing the rights to Halo, Gears of War, Fable, Forza Motorsport and Mass Effect. Not only were these franchises game of the year recipients, they specifically were the answer to all the rival gaming successes. Halo was the answer to any first person shooter success on any other console along with Gears of War. Forza Motorsport delivered the simulated racing game that Gran Turismo did for Sony. Fable and Mass Effect, yet different in ways, brought new meaning to the role playing genre by bringing a different approach than what gamers were used to. Microsoft’s decisiveness with video game choices was a bold attempt to steal and convert PlayStation and Nintendo owners over to a more appealing console, the Xbox 360. By capturing these five titles, Microsoft secured their already fan base and undoubtedly stole some of the market from its competitors; and remains today as one of the most desirable gaming consoles. Being desirable isn’t enough, but being more desirable

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